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Why Headlines Came to Rule the Content Marketing World

Why Headlines Came to Rule the Content Marketing World | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight?

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Anne Mercer's curator insight, November 4, 2014 10:25 AM

Very insightful post about how headlines now conquer online marketing. Remember...a headline must be followed by captivating and informational content.

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How to Find Your Ideal Customers on Facebook

How to Find Your Ideal Customers on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to connect with the right customers on Facebook?

Are you using buyer personas to identify your target customers and fans?

With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook.

In this article I’ll share five questions to help you identify and connect with your target customers on Facebook.

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20 Tools for Customer Feedback, Surveys

20 Tools for Customer Feedback, Surveys | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Feedback tools can help you find out what is, and what is not, working with your website. Better yet, they can help you get fresh insights from your most important resource – your customers.

Here is a list of 20 customer feedback tools. There are survey and polling tools, customer support platforms with feedback forums, live chat solutions, and user testing tools for consumers to voice their opinions.

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Marco Favero's curator insight, November 4, 2014 10:39 AM

aggiungi la tua intuizione ...

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35 Content Marketing Tools You Can’t Blog Without

35 Content Marketing Tools You Can’t Blog Without | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.

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Marco Favero's curator insight, November 4, 2014 10:39 AM

aggiungi la tua intuizione ...

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6 Social Media Marketing Tools to Make Your Management Quick and Easy

6 Social Media Marketing Tools to Make Your Management Quick and Easy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media marketing can be confusing. Multiple social channels, posting original content and daily management. Here are 6 social media marketing tools

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Introducing Earned, Owned and Paid Native Content Discovery

Introducing Earned, Owned and Paid Native Content Discovery | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
There are three types, each has certain advantages and disadvantages, but when used in concert represents an optimized approach for brands to ensure the maximum amount of prudent content gets seen and business goals are met.
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The First Step of Declining Organic Reach Is Acceptance

The First Step of Declining Organic Reach Is Acceptance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It feels as if a contract was broken.

When discussing the declining organic reach of Facebook posts this is a common sentiment heard when talking to people who manage Facebook brand pages. It’s usually followed up in one of two directions.

One path is acceptance with an understanding it’s Facebook just trying to earn more money. The other path is disgust for Facebook and a desire to move to other social channels to show Facebook there are alternatives.

Which response is correct?

Both.

Both approaches have merit and let’s look at why addressing the decline of organic reach isn’t going away and what you should do about it as a social media manager.

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Marco Favero's curator insight, November 3, 2014 11:20 AM

aggiungi la tua intuizione ...

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How to Use Pinterest for Videos, SlideShares and Podcasts

How to Use Pinterest for Videos, SlideShares and Podcasts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you only share images on Pinterest?

Would you like to share other content to grow your Pinterest followers and other social networks?

You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.

In this article you'll learn how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.

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Marco Favero's curator insight, November 3, 2014 10:27 AM

aggiungi la tua intuizione ...

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3 Ways to Attract the Coveted Active Monthly User

3 Ways to Attract the Coveted Active Monthly User | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Acquiring new users is great, but active monthly users, the ones that come back to the site on a regular basis, are what really matter.

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Marco Favero's curator insight, November 2, 2014 5:38 PM

aggiungi la tua intuizione ...

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A Guide to Social Media Success for Small Businesses

A Guide to Social Media Success for Small Businesses | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is “social media” still sitting on your to-do checklist because you’re just not sure how to get started? These five tips will help guide you in the right direction:

 
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Marco Favero's curator insight, November 2, 2014 5:38 PM

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Joseph Welke's curator insight, November 3, 2014 12:25 PM

Small business owners usually have  wealth of to-do items on a daily basis. Managing a social media platform usually does not fall at the top of this list but it is a great way to build a brand name. Here are some steps to help you succeed in doing so. 

 

-Have a plan. Know from the beginning how many and what social media platforms you are going to use.

-Be consistent. It is important to post regularly. This is a great way to grow and maintain your following.

-Be real. Feel free to be creative and add humor to your post. This will ensure readers that it is an actual person posting instead of an automated account.

-Review analytics. Social media sites give you a wealth of information about your activity. Understand the information and make adjustments if needed.

-Work smarter, not harder. There are many social media management companies that can help you along the way.

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8 Brilliant Facebook Marketing Tactics to Use Right Now

8 Brilliant Facebook Marketing Tactics to Use Right Now | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

More time is spent on Facebook than on any other platform on the web (besides Google). This means that it’s getting easier and easier to market there, because Facebook really does care about making it an effective tool to help you reach and attract your ideal clients. Here’s a list of Facebook marketing tactics that you can use right now.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, November 3, 2014 1:38 AM

I like. One or two new tips, like the time-stamp-URL thing.

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How to Create Content That Drives Lots of Organic Traffic

How to Create Content That Drives Lots of Organic Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to generate more organic traffic from your content marketing efforts, follow the steps in the infographic below.

 
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Marco Favero's curator insight, November 1, 2014 7:19 PM

aggiungi la tua intuizione ...

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Why People Leave Your Website [Infographic]

Why People Leave Your Website [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Once you've attracted visitors to your website, you need to keep them there. Learn why people leave a website and get tips for keeping them on yours.

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Top 6 Tips to Increase the Click through Rates of Your Marketing Emails

Top 6 Tips to Increase the Click through Rates of Your Marketing Emails | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many entrepreneurs depend on email marketing to spread the word about their businesses. But a major problem they face is that many of their emails are not even opened by their target audience. So, how can they increase the click-through rates of these emails?

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How to Build a Powerful Network Using LinkedIn

How to Build a Powerful Network Using LinkedIn | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How often do you leverage your LinkedIn network?

Do you want to strategically improve and grow your connections?

In building your LinkedIn network, the more selective you are, the more valuable your network is.

In this article I’ll explain how to build a smart LinkedIn network.

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Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
You spend hours, if not days, writing a great blog post. The last thing you want is for it not to be seen, right? So, what do you do to ensure it gets se
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Jeff McKinney's curator insight, November 4, 2014 7:33 PM

@neilpatel says be careful how/where you repost blog content - good article

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The Content Habits of B2B Enterprise Marketers [Infographic]

The Content Habits of B2B Enterprise Marketers [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?

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How To Rank Well In Local Search: 3 Leading Experts Weigh In

How To Rank Well In Local Search: 3 Leading Experts Weigh In | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

At Pubcon 2014 in Las Vegas the SEJ team was able to catch up with three experts on the subject of local search.

Below you will find videos of Brent Csutoras interviewing Brian Lafrance Authority Labs John Rampton interviewing Kris Jones of LSEO.com, and Kelsey Jones interviewing Mary Bowling of Ignitor Digital.

Each of these experts provide actionable tips that businesses can use to rank well in local search results.

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The Social Consumer Study: What It Means to Customer Service Professionals

The Social Consumer Study: What It Means to Customer Service Professionals | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms that fail to deliver on customer expectations.

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How to Remarket Twitter Users With Tailored Audiences

How to Remarket Twitter Users With Tailored Audiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Did you know you can do the same thing with Twitter?

Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.

In this article you’ll learn how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.

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Marco Favero's curator insight, November 3, 2014 10:27 AM

aggiungi la tua intuizione ...

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Ello & Tsu: Are The New Me-Too Social Networks For Marketers?

Ello & Tsu: Are The New Me-Too Social Networks For Marketers? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
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Marco Favero's curator insight, November 2, 2014 5:45 PM

aggiungi la tua intuizione ...

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SEO: Prioritizing Keywords and Content

SEO: Prioritizing Keywords and Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With limited resources and a vast sea of keywords and content that need optimization, some marketers need to prioritize the search engine optimization work they do to focus solely on the areas that will yield the highest return. Fortunately, the data will tell you exactly where to start.

 
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Marco Favero's curator insight, November 2, 2014 5:38 PM

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2 Time-Saving Apps to Help You Master Google+

2 Time-Saving Apps to Help You Master Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To win at Google+ you need to pay close attention to these factors. Here are two Google Chrome applications that are guaranteed to help you build an engaged Google+ following.

 
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19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately!

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Marco Favero's curator insight, November 1, 2014 7:17 PM

aggiungi la tua intuizione ...

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5 top social media campaigns of 2014

5 top social media campaigns of 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

*Here are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make an impact.

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