Social Media, SEO, Mobile, Digital Marketing
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4 Companies Creatively Using Social Media to Evolve Their Brand

4 Companies Creatively Using Social Media to Evolve Their Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands can use social media in creative ways, but here are some that just nailed it.

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Gabriela Saltiel's curator insight, October 4, 2014 7:15 PM

This article explains how social media can make people feel connected to a brand and “bring out emotion.” They point at 4 specific brands that have done an amazing job at certain campaigns on social media platforms.

The first brand is AMC with the show “Breaking Bad,” and the platform was Facebook. They developed an ad with the show’s logo where people could type their names in. There were so many fans that were obsessed with the show, that there were a great number of people uploading these images as their profile pictures.

The second example the article gave is from the “Make-A-Wish” foundation through their Twitter account. There was a kid in San Francisco who’s wish was to become a hero for one day, so the organization created the hashtag #SFbatkid. They explain how a simple hashtag went viral and turned into a big campaign, with everyone in the city taking part of making the kid’s wish come true.

The third campaign they write about is from Oreo and their Vine account. Even though not many brands are currently using their vine account, as it’s hard to convey a brand’s image through a 6-second video, Oreo is showing different ways the cookies can be used as snacks. The videos are very engaging and clearly convey the brand’s image.  

The fourth example they give is IKEA through Pinterest. This account gives the customers of the company many ideas of spaces to build and what materials they need for it. After browsing through this Pinterest account for a while, it is guaranteed that they’ll take a trip to ikea.

My personal insight is that when a brand does it right on social media, it can have a huge positive impact on the way people see it and motivate consumers to want more. Social media can be a way for people to identify themselves through a brand and share experiences. 

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5 Ways to Improve the Online Shopping Experience

5 Ways to Improve the Online Shopping Experience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While online shopping may be convenient, it still has some lessons to learn from brick-and-mortar retail.

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Marco Favero's curator insight, October 3, 2014 5:28 PM

aggiungi la tua intuizione ...

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Fast SEO Competitive Analysis

Fast SEO Competitive Analysis | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.

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Annie 's curator insight, October 3, 2014 1:43 PM

The power of SEO

Marco Favero's curator insight, October 3, 2014 5:30 PM

aggiungi la tua intuizione ...

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How to Land Sponsors For Your Event, Conference, Blog, Etc.

How to Land Sponsors For Your Event, Conference, Blog, Etc. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

I’ve landed over 2,000 sponsors and generated $1,000,000+ in revenue through sponsorship driven projects. Let me show you how I’ve done it.

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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.

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Adlava's curator insight, October 2, 2014 5:52 PM

Don't forget to use custom URLS when you track conversions through social! 

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Four Alternatives to Like-Gating on Facebook

Four Alternatives to Like-Gating on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What tactics are you using to grow your Facebook Page? This article shares four alternatives to like-gating that increase audience and engagement.

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How to Stream Google Hangouts On Air to Twitter and Facebook

How to Stream Google Hangouts On Air to Twitter and Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you using Google Hangouts on Air? This article shows how to stream your next Google Hangout On Air to your Facebook and Twitter followers.

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12 Free Tools To Help With Social Media

12 Free Tools To Help With Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.

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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

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4 Email Plugins That Will Grow Your List Today

4 Email Plugins That Will Grow Your List Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Impressions on your site do not always translate into conversion rates or sales if you're not leveraging them properly. After trying everything out there, these are the best four plugins to improve your email conversion rates.

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5 Ways to Boost Your Twitter Engagement

5 Ways to Boost Your Twitter Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Is your Twitter engagement lagging? This article shares five ways to improve your tweets and up your engagement.

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Marco Favero's curator insight, September 30, 2014 7:17 PM

aggiungi la tua intuizione ...

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How to Defend Against Content Theft

How to Defend Against Content Theft | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s easy to steal content. With just a few keystrokes anyone with an Internet connection can claim your content. How do you defend against content theft?

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Marshall Gass's curator insight, October 4, 2014 2:14 AM

This becomes an important issue if your copyrighted work goes online. Without a digital signature, even the gems of your creativity is fodder to some unethical thief. read this article. It will help you decide.

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Is Your Website Being Indexed Properly by Google?

Is Your Website Being Indexed Properly by Google? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly.

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Gemma Shannon's curator insight, September 29, 2014 3:25 PM

Excellent article documenting the most common errors which prevent Google from indexing your website. Also a timely reminder not to encourage spammy inbound links and only to link to high quality sites.

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How to Capture More Email Leads With Social Media Contests

How to Capture More Email Leads With Social Media Contests | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to capture more email leads? This article shows how social media contests and giveaways can generate more email leads.

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5 Steps to Getting Your Employees Involved in Social Media

5 Steps to Getting Your Employees Involved in Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You may find that your best advocates are right under your nose. Here's how to get your employees involved in your social media strategy, step by step.

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Marco Favero's curator insight, October 4, 2014 6:22 PM

aggiungi la tua intuizione ...

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4 Ways to Create B2B Content Marketing That Captivates

4 Ways to Create B2B Content Marketing That Captivates | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Captivate your target audience with these key tips.

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Marco Favero's curator insight, October 3, 2014 5:30 PM

aggiungi la tua intuizione ...

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The New Yorker Illustrates the Art of the GIF With First-Ever Animated Cover | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Inspired by this, here are five ideas to inspire companies on how to incorporate GIFs in their digital and social media content mix.

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4 Brands Brilliantly Tapping into Tumblr’s Visual Culture

4 Brands Brilliantly Tapping into Tumblr’s Visual Culture | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**While these brands are in different industries and use different strategies, they prove that proper groundwork makes Tumblr an excellent social media tool.

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The 25 Tools Every Entrepreneur Should Know About

The 25 Tools Every Entrepreneur Should Know About | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re an entrepreneur and you want to become more efficient, productive, and successful, take a look at this list of tools

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6 Top Brands That Have Used Social Media Flawlessly

6 Top Brands That Have Used Social Media Flawlessly | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Time is money, and if brands who invest a little effort and genuine concern towards their customer service platform earn more respect from their audience as compared to those who spend millions in marketing and promotion. Let's discuss some of the most interesting social media brand campaigns, and the impact of their brilliant marketing.

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Why PR and Marketing Must Work Together to Measure Success

Why PR and Marketing Must Work Together to Measure Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.

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Marco Favero's curator insight, October 1, 2014 4:51 PM

aggiungi la tua intuizione ...

2DiFore Marketing Solutions's curator insight, October 3, 2014 7:50 AM

Did you forget to push out that #press release?

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7 Tips for Driving Social Engagement

7 Tips for Driving Social Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments.

After all, the voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. Here are seven tips for driving social engagement to do just that:

 

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14 Tools to Streamline Your Social Media Marketing

14 Tools to Streamline Your Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to manage social media more efficiently? This article shares tools to help manage and optimize your social media marketing.

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Ashey Kumar's curator insight, September 30, 2014 8:54 AM

Great piece of information for digital marketers. 

Marco Favero's curator insight, September 30, 2014 7:38 PM

aggiungi la tua intuizione ...

Marshall Gass's curator insight, October 4, 2014 2:12 AM

Twitter and other SMM tools work because the exposure opens up a gateway to like-minded communities. Within a week of taking it up seriously I was able to list Publishers, writers, authors, SMM specialists, designers for Book covers, editors and journalists and filter Scoop and Swayy sites for interesting content. This would not have been possible otherwise. At the same time, communication with serious followers enables rapid growth of followers. 

 

This is a much better way of creating and exhibiting a social presence, rather than buying a block of followers for a price with almost all of them in an unknown category. What will you do with a Tower of Babel? Numbers don't mean much if its properly organised and managed.

 

Thanks to all my followers for the follow and I do do hope to help in your own publicity.   @GassMarshall

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use Facebook ads to promote your business? This article explains how five split tests help discover your ideal target audience on Facebook.

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Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video

Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to use Instagram's new Hyperlapse app to jazz up your social media marketing.

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Lindsay Berk's curator insight, September 29, 2014 10:22 PM

I think that this new innovative technology is just what Instagram and Facebook need in order to keep their viewers constantly interested. Hyperlapse is what this article is all about. This new software allows Instagram users to capture a quick video onto their Instagram account and do not even have to keep their finger on the button! Hyperlapse is a great change to their Instagram world and definitely will keep users aboard the Instagram ride! This application was intended for people with short attention spans and will hopefully grab their attention. I will definitely look into downloading this application because it is free and changes things up! This software first came out in August of 2014 and so far I have seen very few people using it. I do not think many people know about this Instagram feature but once it starts grabbing the attention of Instagram users I think will sweep social media and will be very successful. 

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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.

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Gemma Shannon's curator insight, September 29, 2014 3:38 PM

Great tips for JeffBullas.com re content marketing including generating multiple headings for each article, testing the best one, using ‘listicle’ headlines (headlines with a  number in it work best) and making it easy for users to share your content by having a floating sharing toolbar on your blog or website.