A great way to build credibility online is by blogging. Blogging helps people and businesses reach their audience and display their expertise and skills. But credibility isn’t something that can be attained instantly. As with everything, certain factors play a key role in making a blog trustworthy.
Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.
The so-called Internet of Things? Fugetaboutit ... at least for a while. The Internet of Things refers to a world where everyday physical objects are connected to the Internet and are able to identify themselves to other devices.
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.
If you want to take a more proactive approach and be notified whenever something positive or negative comes up, here is a list of free tools you can use to take control of your digital presence once and for all.
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI.
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.
To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal.
Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.