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5 SEO Touch-Points During Website Design & Development

5 SEO Touch-Points During Website Design & Development | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Important touch points for making a collaboration between SEO and design work into an integrated marketing conversation.

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How to Build a Credible Blog [Infographic]

How to Build a Credible Blog [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A great way to build credibility online is by blogging. Blogging helps people and businesses reach their audience and display their expertise and skills. But credibility isn’t something that can be attained instantly. As with everything, certain factors play a key role in making a blog trustworthy.

 

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Fiona McGrath's curator insight, August 20, 6:23 AM

Great article on online credibility and creating a credible blog.

Ken Fury's curator insight, August 22, 3:07 AM

Reminded me of COM130 lectures!

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How to use social data to make decisions

How to use social data to make decisions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Five tips that should go some way in helping you to use your data to formulate future decisions

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6 Ways to Grow Your LinkedIn Connections

6 Ways to Grow Your LinkedIn Connections | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

LinkedIn etiquette: here's how to successfully network and avoid common mistakes that may damage your professional reputation on LinkedIn.

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How to Create Ebooks From Start to Finish [+ 5 Free Templates]

How to Create Ebooks From Start to Finish [+ 5 Free Templates] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out our detailed guide -- including five free templates -- that shows you how to develop in-depth ebooks.

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7 Tips to Make Your Email Marketing More Mobile-Friendly

7 Tips to Make Your Email Marketing More Mobile-Friendly | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.

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30 Quick & Easy Ways to Increase Your Site's Linkability

30 Quick & Easy Ways to Increase Your Site's Linkability | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.

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Brand Management on Social Media: Be Different, Positive and Consisten

Brand Management on Social Media: Be Different, Positive and Consisten | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Find out how you can successfully create and maintain your brand's image in social networks in the most effective way!

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How Marketers Can Capitalize on the Coming Internet of Things

How Marketers Can Capitalize on the Coming Internet of Things | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The so-called Internet of Things? Fugetaboutit ... at least for a while. The Internet of Things refers to a world where everyday physical objects are connected to the Internet and are able to identify themselves to other devices.

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Building A B2B Brand From Scratch Through Search

Building A B2B Brand From Scratch Through Search | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are a few tips to help you start out, and increase or maintain your market share and profitability through paid search.

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Buffer’s Response to Hacking: A Study in Social Media Crisis Management

Buffer’s Response to Hacking: A Study in Social Media Crisis Management | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.

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10 Free Tools For Monitoring Your Brand’s Online Reputation

10 Free Tools For Monitoring Your Brand’s Online Reputation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to take a more proactive approach and be notified whenever something positive or negative comes up, here is a list of free tools you can use to take control of your digital presence once and for all.

 
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Is Marketing Automation Worth the Hassle? New Data Raises Questions

Is Marketing Automation Worth the Hassle? New Data Raises Questions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Read through an analysis of new data that explains when marketing automation can become problematic for businesses.

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What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk

What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out what made Simon Sinek's 2009 TED Talk a memorable one, and what lessons you can learn from the presentation.

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The 10 Biggest Brands on YouTube

The 10 Biggest Brands on YouTube | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Statista's chart, below, shows the 10 brands that have the most subscribers on YouTube.
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What Google Hummingbird Means for Your Content Strategy

What Google Hummingbird Means for Your Content Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.

 

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Social Video ROI: Relationships That Convert

Social Video ROI: Relationships That Convert | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI.

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How 5 Industries Convert Facebook Clicks Into Fans

How 5 Industries Convert Facebook Clicks Into Fans | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.

 
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Content: Why Influence Matters

Content: Why Influence Matters | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead.

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sophiedesc's curator insight, October 29, 2013 5:37 PM

Interesting insights from Rebecca Lieb about Influence Marketing & very impressive facts proving its big potential for your content strategy; 

 

 "At the end of the day, an influencer strategy is primarily an amplification strategy. Influencers, by dint of reputation, confer legitimacy. They are thought leaders, journalists, bloggers, tweeters, analysts, consultants or subject-matter experts who influence buyer decisions." 

 

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21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal.

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Bill Gassett's curator insight, February 8, 1:47 PM

Anyone who is writing content online for business purposes should at least have a basic understand of search engine optimization (SEO). When you understand SEO you are able to apply these principles in order to ensure that you have the best chance of being found online. In the article you will find some really great tools in order to enhance you SEO.

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Use Humor and Ridiculousness to Reach Your Audience

Use Humor and Ridiculousness to Reach Your Audience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.

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The pros and cons of video as a B2B marketing tactic

The pros and cons of video as a B2B marketing tactic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

B2B content marketing means overcoming failed tactics. It's time for a closer look at what actually works, starting with enterprise video.

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10 reasons why Twitter is content marketing's best friend

10 reasons why Twitter is content marketing's best friend | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You may have only 140 characters, but there are limitless opportunities to employ Twitter in your content strategy

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2 Marketers on How Google+ Comments Will Transform YouTube

2 Marketers on How Google+ Comments Will Transform YouTube | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In a move that many believe is intended to curtail troll activity, traditional YouTube comments are to be replaced by Google+ comments in the future.

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Thank You #Google for Interactive g Posts

Thank You #Google for Interactive g  Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A small feature was quietly ushered into Google Plus some months ago that I missed.

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