If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence.
In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry, and looks to the future of ReTargeter, claiming that the company has some very exciting plans in the works.
While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer.
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more.
Now that Pinterest’s API has been released, brands need to make the effort to promote their Pinterest accounts to stay top of mind, especially for the holidays. Lowe’s Pinterest account is no exception. Lowe’s shares a variety of home renovation ideas, DIYs, decor inspirations, and more on it’s widely-followed Pinterest account. With 52 boards and over 2,000 pins, Lowe’s shares great content that’s relevant to its customers and takes a very creative approach in doing so. Lowe’s collections of well-organized and easily achievable DIY project inspirations has earned them over 3.5M Pinterest followers!
To make effective data-driven decisions in your business, control the types of information you collect. Focus only on the metrics that truly affect conversion rates and ignore the ones that don’t have much of an impact.
Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were locked down in August (right?), but this doesn’t mean you don’t have any wiggle room to make last minute adjustments, especially if you’re not yet seeing the results you anticipated.
One area where you can make small changes and yield big results is in your Google Product Listing Ads (PLAs), Let’s take a closer look at how you can improve your returns from Google Shopping this holiday season with the following seven ways to boost PLA results.
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.
As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.
We’re now living in a time where users expect as much functionality, reliability and flexibility from Web apps as desktop programs. All our data is slowly but surely moving into the cloud, and businesses are looking to the Web for software to easily implement and deploy across the board – whether it’s accounting, CRM or inventory management. That puts a lot of pressure on developers to deliver rock-solid Web apps that users can genuinely depend on for work and play.