If you’re not giving it the love and attention it deserves, your website can actually be sabotaging new sales. Read through this list of signs and make a note of any that apply to you. This post will give you a logical starting point for improving your website to help support your sales team.
How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. Learn more about how timing and asking can play a role in engagement and reach on Facebook.
Video is a great opportunity to visually connect with and entertain our viewers by showing them the personalities behind a business. It’s also a chance to develop an industry voice online. Shaping your videos into snackable sizes is not necessarily the only option you have for retaining attention with your content though. With the use of specific metrics in your Youtube account, you can find all the information you need to cater to your audience’s needs by answering the question: “How long should your YouTube videos be?”
Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings.
Yet when it comes to paid search, there’s not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position, cost per click and many other factors.
By understanding how Quality Score works, AdWords can be cracked.