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10 Mistakes Brands REALLY Need to Stop Making on Facebook

10 Mistakes Brands REALLY Need to Stop Making on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We get it, everyone makes mistakes. But here are ten we see brands committing time and time again on Facebook. Make sure you're not doing the same!

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7 Signs Your Website is Sabotaging Your Sales

7 Signs Your Website is Sabotaging Your Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re not giving it the love and attention it deserves, your website can actually be sabotaging new sales. Read through this list of signs and make a note of any that apply to you. This post will give you a logical starting point for improving your website to help support your sales team.

 
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5 Ways To Increase The ROI of Your eCommerce Marketing Blog

5 Ways To Increase The ROI of Your eCommerce Marketing Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As an inbound marketer, you create content. The question is, how do you increase the value of the content you’re creating? Check out 5 examples of how to do this.

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Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility

Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Jason Corrigan offers advice cultivated from real world experience on how to execute Product Focused Linking campaigns to achieve success in earning credible links.

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Google Publishes Dos and Don'ts For Glass Owners

Google Publishes Dos and Don'ts For Glass Owners | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google Glass owners, take notice: Google has special rules of conduct for you.
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How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours

How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. Learn more about how timing and asking can play a role in engagement and reach on Facebook.

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How to Increase Your Social Media Following by Over 700%

How to Increase Your Social Media Following by Over 700% | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's how a global brand moved from a product-centered approach to a storytelling approach that increased social media following by over 700%.

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How Long Should Your YouTube Videos Be?

How Long Should Your YouTube Videos Be? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Video is a great opportunity to visually connect with and entertain our viewers by showing them the personalities behind a business. It’s also a chance to develop an industry voice online. Shaping your videos into snackable sizes is not necessarily the only option you have for retaining attention with your content though. With the use of specific metrics in your Youtube account, you can find all the information you need to cater to your audience’s needs by answering the question: “How long should your YouTube videos be?”

 

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Why Online Reviews Matter to Millennial Travelers

Why Online Reviews Matter to Millennial Travelers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
According to the hotel booking site Getaroom.com, and hospitality reputation management company ReviewPro, Millennials/Gen Y rely on user-generated peer reviews to help make the...
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5 Killer Marketing Strategies Your Competition Isn’t Using...Yet

5 Killer Marketing Strategies Your Competition Isn’t Using...Yet | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Consider these five marketing strategies that your competition probably isn’t using yet. The competition may adopt them eventually, but you’re going to lead the way.

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Why Your Brand Shouldn't Fear Assigning Authorship

Why Your Brand Shouldn't Fear Assigning Authorship | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?

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50 Final Business Jargon Fixes for Bloggers and Content Writers

50 Final Business Jargon Fixes for Bloggers and Content Writers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Cleansing business jargon from your press releases, sales and marketing materials will make you sound more intelligent and organized. Here are some tips.

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Link Pruning Best Practices to Help Recover from a Google Penalty

Link Pruning Best Practices to Help Recover from a Google Penalty | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are some steps to help you decide which links you keep and which links you should take immediate action to remove to recover from a Google Penalty.

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How to Optimize Your Page Titles for Mobile Search [Quick Tip]

How to Optimize Your Page Titles for Mobile Search [Quick Tip] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to optimize your page titles for mobile search.

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A Beginner's Guide to Domain Name Management

A Beginner's Guide to Domain Name Management | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Domain name management can be perceived as overwhelming. Here's a beginner's guide to help you understand exactly what's going on (without the technical jargon).
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Why Your Marketing Must Go Social Local Mobile

Why Your Marketing Must Go Social Local Mobile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Solomo must be on top of mind for your marketing this year if your business is to thrive. Here`s what you need to know about the solomo trifecta.

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Six ways to use Twitter Analytics for better campaign planning

Six ways to use Twitter Analytics for better campaign planning | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?
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Social Media Explained. Really.

Social Media Explained. Really. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media Explained will get you up to speed on social media fundamentals fast!

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Google PLA Shopping Campaigns Open to All Advertisers

Google PLA Shopping Campaigns Open to All Advertisers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.

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A Plain-Speaking Guide on How to Win at the Google AdWords Game

A Plain-Speaking Guide on How to Win at the Google AdWords Game | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings.

 

Yet when it comes to paid search, there’s not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position, cost per click and many other factors.

 

By understanding how Quality Score works, AdWords can be cracked.



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Strategy: Search, Content Marketing, and Sales Funnel

Strategy: Search, Content Marketing, and Sales Funnel | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While there are some technical details that can help you in the world of online marketing, the reality is that 90% of attracting and converting prospects comes down to three basic components.

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LinkedIn Opens Publishing Power to All Users

LinkedIn Opens Publishing Power to All Users | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
LinkedIn expanded its publishing platform on Wednesday to allow all users the opportunity to write and share longform posts to their LinkedIn profile.
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10 social media marketing trends to watch in 2014

10 social media marketing trends to watch in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.

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Deborah Spector's curator insight, February 19, 9:19 AM

Heads up nonprofits! Social media is here to stay and is increasingly important tool for your marketing communications. The trends discussed in this post have a lot of relevance to your organization. Please let me know what you think.

Tara Verner's curator insight, March 12, 2:04 AM

Check out the coming trends in social media marketing. Make sure you have a plan and know what the trends are so you're not left behind.  

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Social Media Statistics | Social Media Today

Social Media Statistics | Social Media Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It is crucial to invest in your social media presence in ways that will yield the greatest ROI.

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