With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
These 9 free social media analytics tools are some of the best out there.
In order to engage your audience you need to create very good visual content. So, what does “very good” mean? You need to make sure you have a topic of interest your target audience, then match it with great colors, an awesome design, and a well thought out plan for promotion.
The infographic below was created to help you create awesome visual content, and develop a plan that results in a positive ROI.
Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.
Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable.
Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)
Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan.
Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns.Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page.
Analytics in the marketing context isn’t exclusive to what webmasters care about. Marketing analytics goes beyond website performance. It encompasses online and offline marketing performance, the intersection being the sweet spot.
Below are some of the marketing analytics definitions we found on the web:
Don't second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.