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Leveraging Backlinks and SEO Effectively

Leveraging Backlinks and SEO Effectively | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are many different approaches that you can take in order to successfully wrap your mind around what to do in order to achieve the rankings that you want to achieve, including looking at what you have and figuring out what works and why it works. If you can do that, you can replicate it over and over again and it will prove to be a formula that you can use over and over again with wildly successful results.

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How to Live Blog on Tumblr

How to Live Blog on Tumblr | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Some quick and easy tips to improve your Tumblr live blogging, such as not spamming your followers and making sure to jot down important details.
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How to Gracefully Transition from Keywords to Topics

How to Gracefully Transition from Keywords to Topics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Since Google recently switched all of its keywords to “not provided,” many SEOs have been frantically searching for a new way to conduct keyword research. But is finding alternate ways to acquire keyword data really the best solution to this problem? Yes, you still need to find some creative ways to gather information on keywords, but perhaps this update actually signaled a widespread shift towards focusing on topics instead of keywords.

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7 Tips for Improving Your Ecommerce Strategy

7 Tips for Improving Your Ecommerce Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Marketers and ecommerce entrepreneurs weigh in on best practices for driving ecommerce.
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How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart

How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As the local search landscape gets more competitive, businesses are getting more aggressive towards their competitors in the search engines.

Mike says there are ways to spend as little as five dollars to infect a WordPress website with malware. In fact there’s a whole underground of devoted to this type of work where people are being paid pennies on the dollar to attack local websites.

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From Early Adopters to Social Influencers: Who Drives the Conversation, and How Can You Join Them?

From Early Adopters to Social Influencers: Who Drives the Conversation, and How Can You Join Them? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This article talks about how the social media landscape has changed for early adopters and established influencers. It also discusses how someone new/unknown can use the examples from others to enter the influencers space.

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What is the Role for Facebook in the Online Travel Landscape?

What is the Role for Facebook in the Online Travel Landscape? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Love it or loathe it, Facebook continues to be an important player in the travel sphere, as was recently highlighted in its list of the year’s most popular topics, events and places. In fact, travel came in second position of most talked-about events we share with our network. Here are the top 3 shared events worldwide in 2013:

1. Added a relationship, got engaged or got married
2. Traveled 
3. Moved

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Twitter's Promoted Accounts Coming to Your Mobile Timeline

Twitter's Promoted Accounts Coming to Your Mobile Timeline | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Promoted Accounts are coming to your mobile Twitter timeline.
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Creating the Perfect Posts for Facebook

Creating the Perfect Posts for Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
If the Facebook page for your business is seeing a decline in activity, it might be time to switch up your game plan, and that means changing the way you write posts.
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B2B Marketing: Measure What Matters

B2B Marketing: Measure What Matters | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.

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30+ Social Media Statistics: Growth of Small Businesses [INFOGRAPHIC

30+ Social Media Statistics: Growth of Small Businesses [INFOGRAPHIC | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Take a look at the infographic below by Huxo team, showing 30+ statistics that reveal how the social landscape is helping businesses grow.

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5 New Year's Resolutions for Marketers

5 New Year's Resolutions for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Adobe has taken stock of 2013 and uncovered big gaps that represent opportunity for marketers.
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13 Common Mistakes in Web Desig

13 Common Mistakes in Web Desig | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are 13 common mistakes in Web design you have most likely already made.

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7 Tips to Revamp Your Job Search for 2014

7 Tips to Revamp Your Job Search for 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Refresh and refocus your job search in 2014.
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Inbound Marketing Tips: Twitter 101, How to Use Hashtags

Inbound Marketing Tips: Twitter 101, How to Use Hashtags | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter is everywhere. Look on the news, you see the anchor’s name followed by their Twitter handle. Same on shows like American Idol and The X-Factor. Twitter is a huge driving force. You know this.


But have you noticed another increasingly growing trend over the past year? Hashtags!

 

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What Are Alternatives to Google’s Pagerank? [VIDEO]

What Are Alternatives to Google’s Pagerank? [VIDEO] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s been publicly said by Matt Cutts that Google is no longer interested in updating Pagerank. So how are SEOs and webmasters now supposed to evaluate a website’s relevance and authority? In this video you will find some viable Pagerank alternatives that contain great data, and remind us that we shouldn’t ever rely solely on one metric.

 

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Facebook is tracking what you don’t do on Facebook

Facebook is tracking what you don’t do on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

"Self-censorship" is a problem the company is eager to solve.

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Facebook Highlights Top Moments From Your Friends in 2013

Facebook Highlights Top Moments From Your Friends in 2013 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Facebook added a separate Year in Review feature that highlights the top 30 moments and life events from users' Facebook friends.
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Getting Your Readers' Attention

Getting Your Readers' Attention | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The most successful bloggers know that a critical component of their posts is not just the post idea, but how they execute it.
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4 Things You Can Do with Embedded Facebook Posts

4 Things You Can Do with Embedded Facebook Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Not too long ago, Facebook rolled out a new feature that lets you embed posts on external sites, like your website or blog. Embedded Facebook posts reproduce exactly the way they appear on Facebook—including photos, videos, hashtags, Like and Share buttons, and comment boxes.

There’s quite a lot you can do for your business with embedded posts. We’ll share some great uses for this feature—but first, a quick tutorial.

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Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?

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The Virtuous Circle of Mentorship and Its Impact on Your Career

The Virtuous Circle of Mentorship and Its Impact on Your Career | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You don't get anywhere alone. In this personal post, Jay Baer recounts his comment on The Sale Lion blog about mentorship, careers, and supporting other professionals.

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The Biggest Mobile Trends and Stories of 2013

The Biggest Mobile Trends and Stories of 2013 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass) have entered the realm of reality. We take a look back at these and more of the biggest mobile stories of 2013.

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Rock at Retargeting: 5 Steps to Maximizing Marketing Spend

Rock at Retargeting: 5 Steps to Maximizing Marketing Spend | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Retargeting not only helps you segment your traffic, but keeps relevant messaging in front of the best audience you could wish for: people who are already exposed to your brand, products, and/or services.

 

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Enterprise Brands: Social Budget and Staffing

Enterprise Brands: Social Budget and Staffing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing.

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