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Optimizing For Seasonality: 4 Critical Paid Search Strategies

Optimizing For Seasonality: 4 Critical Paid Search Strategies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year.

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12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence.

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ReTargeter Gives Retargeting Tips & Discusses Current Trends - Search Engine Journal

ReTargeter Gives Retargeting Tips & Discusses Current Trends - Search Engine Journal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry, and looks to the future of ReTargeter, claiming that the company has some very exciting plans in the works.

 



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Identifying Customer Lifetime Value Trends In AdWords

Identifying Customer Lifetime Value Trends In AdWords | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer.

 

 

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SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more.

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How to Power Marketing Campaigns with Social Data

How to Power Marketing Campaigns with Social Data | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To help guide the data-driven marketer’s strategy, this blog post will go over how ROI is captured by using relevant social data to power marketing campaigns.

 
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Forget B2B: Business buyers want the consumer treatment

Forget B2B: Business buyers want the consumer treatment | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Much like their consumer counterparts, business buyers simply don't want to be preached to anymore. They want to control the process.

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The Real Future of Social is Search

The Real Future of Social is Search | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social and search are converging, and marketers need to understand how to address them as a dynamic duo.

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How to Write Better Homepage Content Than Your Competitor

How to Write Better Homepage Content Than Your Competitor | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’ve been writing website content for a while then you understand the importance of creating a connection with your visitors as quick as possible.

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Case Study: Lowe’s Pinterest – Pinning to Inspire

Case Study: Lowe’s Pinterest – Pinning to Inspire | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Now that Pinterest’s API has been released, brands need to make the effort to promote their Pinterest accounts to stay top of mind, especially for the holidays. Lowe’s Pinterest account is no exception. Lowe’s shares a variety of home renovation ideas, DIYs, decor inspirations, and more on it’s widely-followed Pinterest account. With 52 boards and over 2,000 pins, Lowe’s shares great content that’s relevant to its customers and takes a very creative approach in doing so. Lowe’s collections of well-organized and easily achievable DIY project inspirations has earned them over 3.5M Pinterest followers!

 

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This Drone Acts as Your Tour Guide [VIDEO]

This Drone Acts as Your Tour Guide [VIDEO] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Engineers at the Massachusetts Institute of Technology's Senseable City Lab have developed a drone that can potentially lead you wherever you want to go.
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Big Data Requires Focus; Key Ecommerce Metrics

Big Data Requires Focus; Key Ecommerce Metrics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To make effective data-driven decisions in your business, control the types of information you collect. Focus only on the metrics that truly affect conversion rates and ignore the ones that don’t have much of an impact.

 

 

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What will the future of social television look like?

What will the future of social television look like? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As Facebook and Twitter fight to dominate conversation going on in social TV, Mass Relevance has established itself as the platform to facilitate the social battle.

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Three Steps to Quality Content Writing for SEO

Three Steps to Quality Content Writing for SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Not just another 'content is king' article, this three step guide should point you in the right direction where writing content for SEO purposes is concerned.

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Traditional Media Can't Compete with Your Content

Traditional Media Can't Compete with Your Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
My good friend and fellow LinkedIn influencer Chris Seper posted last week saying:"...the best kind of content marketing is when a company's content can share in the reflective glow of an independent
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Last Minute Google Shopping: Best Practices In PLAs

Last Minute Google Shopping: Best Practices In PLAs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were locked down in August (right?), but this doesn’t mean you don’t have any wiggle room to make last minute adjustments, especially if you’re not yet seeing the results you anticipated.

 

One area where you can make small changes and yield big results is in your Google Product Listing Ads (PLAs), Let’s take a closer look at how you can improve your returns from Google Shopping this holiday season with the following seven ways to boost PLA results.

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Why Marketers Should Not Ignore Marketing Automation

Why Marketers Should Not Ignore Marketing Automation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing Automation is a technology that helps automate marketing management and customer engagement.

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Local SEO: 5 Tips to Conquer Your Local Market

Local SEO: 5 Tips to Conquer Your Local Market | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What can local businesses all over do to get their business at the top of local search results? They can start by following these 5 local SEO tips.

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How To Run A Successful B2B Social Media Marketing Campaign

How To Run A Successful B2B Social Media Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks.

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Jussara NUNES's curator insight, November 30, 2013 4:18 AM

A few tips to run a social media marketing campaign

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Google Wants to Write Your Social Media Messages For You

Google Wants to Write Your Social Media Messages For You | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.

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Molchester Ltd SEO's curator insight, November 29, 2013 7:28 AM

Is there anything Google doesn't want to do? 

2DiFore Marketing Solutions's curator insight, November 29, 2013 9:52 AM

Would you really want a "robot" to write your social media post? Curious on your thoughts....

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4 Ways to Optimize Your Referral Traffic

4 Ways to Optimize Your Referral Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Four executives have mastered the task of using referrals to boost their bottom line, and now, they are letting you in on how it was done.
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How to Create an Automated Follow-Up System

How to Create an Automated Follow-Up System | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

By Trent Dyrsmid, {grow} Community Member Most people are really poor at follow up … and as a result, they don’t win nearly as much business as they could.

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How small businesses can make the most of Pinterest

How small businesses can make the most of Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.

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20 Instagram Apps to Enhance Your Photos and Videos

20 Instagram Apps to Enhance Your Photos and Videos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out these cool apps to create and edit outstanding images and videos for Instagram.

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Mike Bertelsen's curator insight, November 28, 2013 12:26 PM

photos outperform words. get the "word" out with pics.

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A comprehensive guide to testing your Web app: How to get the most out of your sessions

A comprehensive guide to testing your Web app: How to get the most out of your sessions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We’re now living in a time where users expect as much functionality, reliability and flexibility from Web apps as desktop programs. All our data is slowly but surely moving into the cloud, and businesses are looking to the Web for software to easily implement and deploy across the board – whether it’s accounting, CRM or inventory management. That puts a lot of pressure on developers to deliver rock-solid Web apps that users can genuinely depend on for work and play.

 
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