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How Can Mobile SEO Help my Non-Mobile or Local Business?

How Can Mobile SEO Help my Non-Mobile or Local Business? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We're often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today's Whiteboard Friday, Rand shows us a few ways forward.

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Connecting With People: How to Be Human With Your Social Marketing

Connecting With People: How to Be Human With Your Social Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you struggle to connect with people on social media?

Are you wondering how to be human with your social marketing?

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What Social Networks Work Best For Ecommerce?

What Social Networks Work Best For Ecommerce? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Which social media networks are driving the most traffic and sales to ecommerce companies? What lessons can you apply from industries that have been successful? Read this article to learn more.

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The 3 Essential Business Languages Every Marketer Should Understand

The 3 Essential Business Languages Every Marketer Should Understand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Communication is essential to workplace success. Here are the three business languages you need to understand.

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How B2B Businesses are Tackling Social Media in 2014

How B2B Businesses are Tackling Social Media in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An infographic consisting of just-the-stats-that-matter data reported by Social Media Examiner, Advertising Age, Business Insider, and others. Quick answers to questions that matter to B2B firms.

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How To Use Google+ To Engage Your Audience More Effectively

How To Use Google+ To Engage Your Audience More Effectively | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google+ is a platform that a lot of brands have been slow to turn their attention to because it’s new and often that begs the question – how am I going to encourage engagement and build an audience?

Let’s take a look at some of the ways you can get started.

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Google Plus Embed Options: How to Integrate G+ Into Your Sit

Google Plus Embed Options: How to Integrate G+ Into Your Sit | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are the options that you have to embed content from G+ onto your site. Google makes embedding rather simple compared to YouTube, but the downside is that your customization options are likewise sparse.

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The Beginner's Guide to Segmentation and Buyer Personas

The Beginner's Guide to Segmentation and Buyer Personas | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to get started segmenting your contacts database, specifically using the new HubSpot Persona Tool.

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9 Big Personal Branding Changes I Just Made

9 Big Personal Branding Changes I Just Made | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You can take personal branding to the next level, and Jay Baer and his team of collaborators made 9 big changes to achieve visual and thematic consistency.

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The Complete Guide to Understanding Consumer Psychology

The Complete Guide to Understanding Consumer Psychology | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to know what makes your visitors tick? Or, even better, understand what goes on in their minds?

Understanding the psychology of your visitors will help you maximize your revenue because you can show them more of what they want and less of what they don’t.

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13 B2B Newsletters That Really Shine

13 B2B Newsletters That Really Shine | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking for some inspiration to really brighten up that B2B mail newsletter? Here are 13 examples that knock email marketing out of the park.

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Making Sense of Big Data in Search Marketing

Making Sense of Big Data in Search Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.

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Tips and Tricks for Creating Videos on Vine and Instagram

Tips and Tricks for Creating Videos on Vine and Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
What you need to know about content, metrics and engagement for short-form video on Vine and Instagram.
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How to Create a Psychology-Based Marketing Strategy

How to Create a Psychology-Based Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the world of search marketing, we are always trying to work out what exactly makes people tick in a variety of different situations.

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Searching for Value in Social Media Marketing

Searching for Value in Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
When the computing and connectedness industry began its meteoric rise in the 1990s, IT vendors and users alike scrambled for new ways to utilize the growing capabilities provided by the internet and broadband communications. Among the most attractive of these was Customer Relationship Management (CRM). Around since the early 1990s, CRM initially focused on the relationship between vendors and their known customer base. It evolved from a one-way gathering of customer information to a two-way Topic: Customer Experience.
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How to Gain SEO Seasonality Insights Using Google Webmaster Tools

How to Gain SEO Seasonality Insights Using Google Webmaster Tools | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position.

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Development of a Successful Content Marketing Project

Development of a Successful Content Marketing Project | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Process is key for any business. Check out our content marketing process, that hopefully inspires you to evaluate your own!

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Data Feed Syndicators Are Only the Beginning for Local Marketing

Data Feed Syndicators Are Only the Beginning for Local Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Local marketing does not end with data feed syndicators, rather it is the beginning of local store marketing to reach local consumers in search and mobile.

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Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities

Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility.

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Almost any brand can be Pinteresting. Here's how.

Almost any brand can be Pinteresting. Here's how. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Pinterest is not just the playground for crafters and creatives any more.

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aanve's curator insight, March 20, 2014 3:36 AM

www.aanve.com

 

Amandine Chaubet's curator insight, March 20, 2014 9:28 AM

"Pinterest marketing specialist Piqora found that one “pin” generates an average of 78 cents in sales. -"

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From Traditional to Digital: The New Role of the Modern CMO

From Traditional to Digital: The New Role of the Modern CMO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With the shift towards digital marketing, traditional CMOs must begin to evolve as well. Here are a few tips to keep in mind for those working through the transition.

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Improve SEO Effectiveness with Google Search | Position²

Improve SEO Effectiveness with Google Search | Position² | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Good SEO needs more than an understanding of the technical aspects of search and client’s requirements. It also needs a thorough knowledge of search trends relevant to your line of business. Google Trends is a great tool to stay updated on these trends.

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From Vague to Valuable: Putting Buyer Personas to Work

From Vague to Valuable: Putting Buyer Personas to Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Learn how to turn buyer personas from an abstract idea into something that drives tangible business value.

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2014: The Year of the Google Smart Home #Infographic

2014: The Year of the Google Smart Home #Infographic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google made big news with its acquisition of Nest, the fast-growing “smart” product lines for the home (a smoke detector and thermostat), but did you know that the search engine giant has also been acquiring and developing other technologies to make all our homes even smarter?

This infographic delves into the businesses Google has recently acquired that, when all placed together, could have some powerful effects on the types of technology we use in our home. From using hand gestures to fast forward our DVR to being able to pick up missed packages whenever we want at a 24/7 kiosk, the Google smart home is coming all together in 2014.

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What to Look For in a Content Marketing Agency

What to Look For in a Content Marketing Agency | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands and companies: Gain insights into knowing what to look for in a content marketing agency and how to choose the best firm to help meet your goals.

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