Creating a mobile app is only the beginning of a successful app strategy. It's important to understand where users are coming from and how they're behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users. Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads. Let’s go through each social network and learn why marketers should go for video content to boost their 2015 social media campaign.
With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.
Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools, you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. If you’ve dug around Google Webmaster Tools and are longing for more in-depth tips and advice, you’ve come to the right place! Let’s dive into five of the advanced Google Webmaster Tools features you should be using to improve your site’s SEO:
Twitter wants you to keep your eye on your feed. To keep those eyeballs right where it wants them, beginning today deals from various businesses will start showing up in that feed.
Called Twitter Offers, merchants can now embed offers into Twitter cards and tweet them to their followers. If you see a deal you like, you can add the offer to your credit or debit card and use that card to purchase the item or service. No coupons or need to bring up an app on your smartphone. It’s all tied to your card.