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Many Writers, One Voice: Your Brand

Many Writers, One Voice: Your Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Your voice is your brand and your writers are your voice. Here's the info they need to ensure your social media and content voice is clear and consistent.

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E-Copywriting's curator insight, August 17, 2014 8:08 AM
Building a solid relationship with your clients is an essential element to writing content which clearly conveys the company message

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How to Execute a Carefully Thought-out Content Plan

How to Execute a Carefully Thought-out Content Plan | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You know your audience. You know what you want to create. Now it's time to execute your content plan. Nathan Ellering has six steps that help.

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Five Tips for Creating a Mind-Blowing Social Media Profile

Five Tips for Creating a Mind-Blowing Social Media Profile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Create a successful social media profile with these 5 top tips from MavSocial. Ensure that they are visually appealing and consistent with your branding.

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Marco Favero's curator insight, Today, 6:01 AM

aggiungi la tua intuizione ...

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Animate Your Social Media Marketing With GIFs

Animate Your Social Media Marketing With GIFs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it.

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20 Ways to Effectively Market Your Small Business

20 Ways to Effectively Market Your Small Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing is an afterthought for most small business owners. Between trying to manage employees and keep customers happy, small businesses owners usually don't have the time create and implement

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How to Create a Writing Style Guide Built for the Web [Free Template]

How to Create a Writing Style Guide Built for the Web [Free Template] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to create a writing style guide that improves the quality of your company's content. Free template included.

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6 Tips for Making the Most of Your Retargeting Campaigns

6 Tips for Making the Most of Your Retargeting Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to stay in front of your bounced traffic with these actionable retargeting tips.

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Case-Study Writing Made Faster, Better, and Less Painful

Case-Study Writing Made Faster, Better, and Less Painful | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The case-study formula doesn’t exactly inspire good storytelling. But these three tips can help make your case studies better.

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Why Good Unique Content Needs to Die - Whiteboard Friday

Why Good Unique Content Needs to Die - Whiteboard Friday | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.

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The Best Google Analytics Reports For Improving Your Website

The Best Google Analytics Reports For Improving Your Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it!

It’s also really important to use it to help improve your website – so it converts many more visitors into sales, leads or subscribers. But unfortunately Google Analytics can be a little daunting at times, particularly with seemingly endless reports to check out and analyze. Where should you start for best results?


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How to Score Big with Your Landing Page Design

How to Score Big with Your Landing Page Design | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A landing page re-design might be your ticket to more leads, less friction, and a higher conversion rate.

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11 Sure-Fire Ways to Get Millennials Reading Your Blog

11 Sure-Fire Ways to Get Millennials Reading Your Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover 11 sure-fire ways to target millennials with your blog content. Unlocking the power of the elusive generation for your business.

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10 Actionable Tips to Craft a Killer Quiz

10 Actionable Tips to Craft a Killer Quiz | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you create a quiz that people can’t wait to take and share? These 10 tips will help you create a killer quiz today.

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9 ways of gathering meaningful data about your customers

9 ways of gathering meaningful data about your customers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Understanding your customers better isn't as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data.

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32 Inspiring B2B digital marketing case studies

32 Inspiring B2B digital marketing case studies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Think digital marketing ROI is elusive? It's time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!

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Creating Mobile Email That Works

Creating Mobile Email That Works | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

63% of mobile users close or immediately delete emails not optimized for mobile.

Simply put: if your emails are not mobile-friendly, you are literally turning away prospects at the door. Here are six things you should be doing to optimize your emails for today’s mobile audience.


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4 Tips On How to Use LinkedIn To Build Powerful Influence

4 Tips On How to Use LinkedIn To Build Powerful Influence | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

LinkedIn began as a place to park your resume and peruse job opportunities. Now it is a powerful place to network. Here are some tips on how to use LinkedIn

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5 Ways to Do Proper Competitive Research | SEJ

5 Ways to Do Proper Competitive Research | SEJ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.

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Social Media Is the Best Marketer for Your Events [Infographic]

Social Media Is the Best Marketer for Your Events [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement.

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How KISSmetrics Grew to 793,858 Visitors a Month by Using One Simple Formula

How KISSmetrics Grew to 793,858 Visitors a Month by Using One Simple Formula | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you get to 100,000 visitors a month without blogging?

Well, you have to hire writers. Here is the process you should use to find writers who will not only write content but also promote it and make your blog popular. 

 

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Google Buy Button – Is it Right for You?

Google Buy Button – Is it Right for You? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns?

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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs

How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The Pinterest analytics tool is great, but there are so many metrics to choose from it can make your head spin.

 


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The Secret to Increasing Your Social Traffic: Use Twitter Cards

The Secret to Increasing Your Social Traffic: Use Twitter Cards | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A Twitter Card helps you drive traffic to your website. They are more engaging than regular Tweets. Also, Twitter Cards provide you with analytics so you can see how they are working for you and tweak your strategy as needed.

 
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SEO: How to Optimize Knowledge Graph for Your Brand

SEO: How to Optimize Knowledge Graph for Your Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your brand.

 
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Marco Favero's curator insight, May 21, 5:18 PM

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Peter Graham's curator insight, May 21, 7:05 PM

Now, this is interesting and worth a look.

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How to Include Humor (Tastefully) In Your Content

How to Include Humor (Tastefully) In Your Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Adding humor on your content can brighten your readers' day and make them smile. How do you get this reaction without crossing a line?

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Google set to free Photos from Google+ once and for all

Google set to free Photos from Google+ once and for all | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google is gearing up to launch a photo-sharing site that is independent of its social network Google+, a new report suggests.

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