When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t._Only 28% of written website text is read on average._ So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers.
The more you can get your content to support other content assets, the greater your impact. Which is why using video as a supportive medium is a golden opportunity. You’re already thinking about optimizing your webpages, creating social media campaigns, and drafting compelling marketing copy for your content, so why not bring video into the mix?
Believe it or not, video is actually okay with taking a supporting role. In fact, it’s pretty darn good at it.
Here are three ways video can help boost your other content.
Designing a simple contact page is pretty easy. You just need to insert certain fields and then leave the rest of the work, for your user to complete . However, that itself is an approach where your purpose lacks elegance. Your task does not end with a contact page, rather your job starts from here now.
If you’re marketing on Twitter, there should be more to it than how many favorites or Retweets you get. What’s the point of that Retweet? What are you trying to accomplish? As marketers, Twitter gives you an amazing amount of data that can help you tie your Tweets to specific goals. Below are just a few examples.
What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine?
Events can be a successful technique for marketing, engagement, and networking—if they're done properly. Unfortunately, many organizations settle for mundane, outdated, and unimaginative events. So much so, that when some people hear the word "event," they may just roll their eyes.
Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, ensure ROI.
Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.