PPC is forever changing. And with that trend comes the shift away from text based ads to image based. Whether it be Facebook, Instagram, Bing Native Ads, or another, without exception, every new channel of advertising that’s come out recently has some form of a visual component. Sitting down and writing 95 killer characters is no longer enough to set yourself apart from your competitors. It’s time to step up your image game. Here are a few tips to get you started.
Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.
Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business.
Here is a list of holiday campaigns from large retailers. All of these campaigns use multiple social networks and digital channels. Most take place primarily online, promote the campaign with hashtags, and incorporate a series of videos and contests. Some try to amplify shopping excitement, while others emphasize seasonal themes like family, togetherness, and the spirit of giving.
If you run a small business that relies on local customers, leveraging the Internet and local search can make all the difference when it comes to growth and profitability. Here are some stats from the latest Local Consumer Review Survey conducted by BrightLocal that support this:
Content marketing isn't easy when it's done right, but when you have a solid process in place, you've got a much better chance of hitting a home run. Paddy Moogan takes us through his own 5-step process for making sure your content marketing campaign starts off right.
The marketing performance metrics—or tools you use to measure the value of the content you write—have become quite sophisticated. And you can use them to inform all of the decisions you make about the content on your blog. This is exciting stuff to help you reach your goals and improve the content you’re already publishing. Let’s take a look.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.