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SMToolbox: Getting the Most out of Facebook and Twitter with AgoraPulse

SMToolbox: Getting the Most out of Facebook and Twitter with AgoraPulse | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Managing social media marketing across Facebook and Twitter can be a time consuming task. It also gets complex when you are working as part of a team, as you need to create some processes and check who is responding to what. If you are marketing on Facebook you may also be looking at creating apps such as quizzes to help drive traffic and engagement. In this week’s SMToolbox we take a look at AgoraPulse, a complete tool designed to make this whole process easier, less time consuming and more effective.

 
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to use LinkedIn for professional networking, business, and marketing with this ultimate cheat sheet of tips.

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SEO Checklist: 15 Steps to Optimize Your Website

SEO Checklist: 15 Steps to Optimize Your Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Today, just about anyone can create a new website on any topic and gather a team around it to develop and grow the site through content.But many people fail to get on the first page of search engine results pages (SERPs) because they believe it's just about content, rather than also doing keyword research, creating a semantic kernel, making the website mobile friendly, or even putting the right alt text for images, and so on.
The following list is an SEO checklist of actions that you need to take to optimize your website for search engines.
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Marco Favero's curator insight, March 26, 5:13 PM

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11 Ways To Optimize Your Blog For Email Opt-Ins

11 Ways To Optimize Your Blog For Email Opt-Ins | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Blogging and email marketing go together like peanut butter and jelly but only if you have the right ingredients. Here’s 11 ways to optimize your site for opt-ins!

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Instagram Layout: 4 Ways to Use Instagram’s New App for Your Marketing

Just a couple of days ago, Instagram announced their latest iPhone app called ‘Layout’. On their blog, Instagram describe ‘Layout’ as an app that: “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity.’

While Instagram are definitely not the first ones to go into the collage business, you can be sure that by them introducing this new opportunity we are going to see an overflow of new collages created by users and brands.

In this post you'll find a quick introduction of ‘Instagram Layout’ and how you can use it for your marketing efforts.

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The Anatomy of a Successful Facebook Post

The Anatomy of a Successful Facebook Post | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you being as effective as you could on Facebook? Check out these six tips to making a successful Facebook post.

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Elisabeth Kounou's curator insight, March 26, 9:32 AM

You have a Facebook page but you don't know how to get engagement on it ? With these 6 tips, all your future posts will get your fans to interact and share your content in no time.

 

Six conseils pour optimiser vos posts sur Facebook. Fini les posts qui n'obtiennent que 2 ou 3 "J'aime". Apprenez à poster du contenu potentiellement viral.

Carlene Kelsey's curator insight, March 26, 10:20 AM

What components are required to make the most from your Facebook Posts.

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7 Tools for Finding & Connecting With Influential Bloggers

7 Tools for Finding & Connecting With Influential Bloggers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out these seven helpful tools for finding and connecting with expert bloggers in your niche, along with tips for effectively reaching out to them.

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Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention

Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not.

What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) If people aren’t visiting blogs directly any more, what do we do? How do we earn that attention? And what matters most in the equation.

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26 Blogging Tools to Simplify Your Life: An A-Z List |

26 Blogging Tools to Simplify Your Life: An A-Z List | | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you looking to improve your company blog? In this article you'll find some must-have blogging tools to help you get more out of your blogging.

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Increase Your Website’s Traffic Without Any Marketing | SEJ

Increase Your Website’s Traffic Without Any Marketing | SEJ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

That’s right… even if you don’t have a marketing bone in your body, you can generate more traffic and sales.

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Graham Drage's curator insight, March 26, 8:01 AM

Excellent article explain how to identify what to write about based on the analytics all website owners should have...but not many use.

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12 Tools & Resources to Help You Create Better Buyer Personas

12 Tools & Resources to Help You Create Better Buyer Personas | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to create better buyer personas with these useful tools.

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Marco Favero's curator insight, March 24, 4:28 PM

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How to Create Visual Relationships With Contrast & Similarity

How to Create Visual Relationships With Contrast & Similarity | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The difference between contrast and similarity may be straight forward, but there are subtle differences that can help lift your web design says Jerry Cao

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10 Simple Web Copywriting Tips for Increasing Conversions

10 Simple Web Copywriting Tips for Increasing Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Small adjustments to your copy can help improve conversions. Here are 10 quick tips to get the ball rolling.

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Marco Favero's curator insight, March 24, 3:21 AM

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

The Essential Reading List for Growth Hackers: 15 Experts to Follow | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out this list of 15 growth hackers who write the best blog articles about growth hacking on the web.

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Marco Favero's curator insight, March 24, 2:47 AM

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How to Separate the Personal and Professional on Social Media

How to Separate the Personal and Professional on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Let’s face it: social media is risky. A single unfortunate post can throw a career off track. And yet in an era in which younger workers are connected with an average of 16 co-workers online and where 40% to 60% of hiring managers use social media to screen potential hires, it is simply not reasonable to stay off social media entirely. So how can we balance the personal and professional online?

 
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Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox

Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include.

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10 Creative Ways to Acquire Customers from Blogs

10 Creative Ways to Acquire Customers from Blogs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Harnessing the power of the Internet and Blogs is one of the route you can explore to acquire more customers and below are the 10 ways you can achieve it through some time and efforts dedicated to it.

 
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Why You Should Be Building Trust, Not Traffic

Why You Should Be Building Trust, Not Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If trust is the primary driver of content sharing, why aren't we focusing more of our marketing efforts on content that creates trust?

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How Copywriting Can Build Your Brand Authority

How Copywriting Can Build Your Brand Authority | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In this article you'll learn…
- How to be consistent with your tone of voice- How emotion can help improve your authority- Why being conversational doesn't mean being unprofessional
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Wanda J. Barreto's curator insight, March 26, 1:03 PM

Según Jamie Thomson, reflexionar sobre lo que se dice es importante.  Pero, también asegura que cómo se dice, es lo que establece la credibilidad y autoridad de una marca.  De acuerdo con investigaciones psicológicas mencionadas en este artículo, la emoción que causa --y no el contenido de lo que se escribe --es lo que hace a las personas comprar.  Este artículo incluye esos tres ingredientes básicos que debe tener todo escrito para despertar emociones en el lector y ayudarlo a tomar decisiones. Vía Marketing Profs #copywriting #emociones #redacción

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Advanced Content Analysis in Google Analytics

Advanced Content Analysis in Google Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.

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Marco Favero's curator insight, March 25, 11:35 AM

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An Online Marketing Survival Guide

An Online Marketing Survival Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are countless things to do to build a strong web presence. This is an online marketing survival guide highlighting the most important aspects.

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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.

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Janet Vasil's curator insight, March 25, 3:38 PM

This article outlines a good strategy for making the most of LinkedIn.

ManufacturingStories's curator insight, March 25, 3:47 PM

Easy & effective LinkedIn profile improvement strategies .

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11 Ways for Local Businesses to Get Links

11 Ways for Local Businesses to Get Links | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Follow Casey Meraz as he covers 11 ways for local businesses to earn valuable, non-spammy links to help you build the authority of your site.

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Sarwar Ahmed's comment, March 24, 2:07 PM
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Marco Favero's curator insight, March 24, 4:48 PM

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3 Ways to Create Action-oriented Content Marketing [Examples]

3 Ways to Create Action-oriented Content Marketing [Examples] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing isn’t a solo discipline. The value of B2C content marketing grows when used in conjunction with transactional marketing as this Content Marketing Institute post reveals.

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Social Sharing Habits: New Research Reveals What People Like to Share

Social Sharing Habits: New Research Reveals What People Like to Share | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are social shares part of how you measure social marketing RO)? Read the most recent findings on social sharing to get the insights you need.

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The Data-Driven Art Of Digital Marketing

The Data-Driven Art Of Digital Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.

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