Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for internet marketers is launching a lead generation process to boost its market sales and profit, but fail to acquire customer retention for their business. This is where lead engagement and lead nurturing becomes vital in any digital marketing strategy. If you are using LinkedIn as a platform for social marketing, you need to employ both lead generation and nurturing processes in order to enhance your marketing outcomes more productively. Whether you already have a number of customers who are the loyal followers of your LinkedIn business profile, your marketing efforts should not end here.