With a recent survey indicating that 77% of companies increased their digital marketing budgets – up from 71% on the previous year – and trends indicating further rapid growth in 2016, competition for B2B visibility is increasing significantly.
And what this means in terms of gaining competitive high ground in crowded B2B markets is the application of stand-out techniques in both new and existing B2B marketing channels. So what do these stand-outs look like in developing market share in 2016?
Do you know the importance of writing weekly or even daily blogs for your company but you’re out of interesting ideas? Do you want to let your customers and clients know that you’re interested in what they have to say? If you’re looking for new and interesting ways to engage your audience, consider crowdsourcing.
If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.
Brands and agencies put in a ton of effort into creating and distributing content. And what do they want out of the content? Increased sales of course. However, one of the biggest buzz words and one of the most commonly used metrics is engagement.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.