LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn.
Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.