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You've Been Hit by Penguin! Should You Start Over or Try to Recover?

You've Been Hit by Penguin! Should You Start Over or Try to Recover? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.

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Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It

Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to configure a mobile viewport so the folks visiting your website on their mobile devices have great user experiences.

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Hootsuite Announces Instagram Integration

Hootsuite Announces Instagram Integration | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In major addition for the social media management platform, Hootsuite has announced that Instagram will now be supported by the Hoostuite dashboard. While users have been able to monitor and track Instagram content for some time via third-party apps, Instagram will now be fully integrated into the Hootsuite experience, enabling users to schedule and publish Instagram content, monitor and engage with Instagram audiences and create team workflows – including shared access with team members - all from the one platform.

 
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5 Easy Ways to Help Reduce Your Website’s Page Loading Speed

5 Easy Ways to Help Reduce Your Website’s Page Loading Speed | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Every extra second your website spends loading is a missed opportunity to capture a lead. Here's how to reduce your website's loading speed so you're not losing out on conversion opportunities.

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Pitching the Perfect Image: A Look at Top Publishers' Image Sizes

Pitching the Perfect Image: A Look at Top Publishers' Image Sizes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Pitching an infographic to top media sites? Here's how wide it should be.

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Stop Ghost Spam in Google Analytics with One Filter

Stop Ghost Spam in Google Analytics with One Filter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Don't be distracted by web spam. A simple, easy to use filter could remove the majority of your worries surrounding spam.

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How to Enhance Customer Experience With Social Media

How to Enhance Customer Experience With Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Do you have happy customers? In this article, you'll learn five ways to use social media to improve your customers' experience with your business.
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Content Marketing Toolbox: 35 of the best tools for creating stellar content

Content Marketing Toolbox: 35 of the best tools for creating stellar content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover some of the “best of breed” online tools you can use to improve your content marketing.

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Pinterest: How to Run an Effective Promoted Pins Campaign on a Budget

Pinterest: How to Run an Effective Promoted Pins Campaign on a Budget | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're a digital marketer, you're probably already utilizing social media advertising to increase brand awareness and ROI. Facebook Ads and Twitter Cards are already a big part of your marketing mix, but there's still something missing, and it's Pinterest's Promoted Pins.

 
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Make Your Customers Feel Like You Know Them (Without Being Creepy)

Make Your Customers Feel Like You Know Them (Without Being Creepy) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Why are marketers across all industries zealously collecting as much information as possible on their customers? Because in a world of commoditized products and services, they hope to differentiate themselves from the competition by engaging more effectively with customers.

 

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Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]

Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What makes Instagram users like (or dislike) a photo? Here's what users consider the most shareworthy traits of Instagram photos.

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Mike Allen's curator insight, August 2, 5:47 PM

Reaction to images is powerful emotion. I personally hate some of the moneysupermarket ads and will not wish to use that brand again, though I liked it before. The emotion built up in me simply  switches me off. So here are some good ideas on image which I hope will be useful

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4 Best Practices for Building a User-generated Campaign

4 Best Practices for Building a User-generated Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

User-generated content (UGC) is any form of content that is created by a user or a fan.

These types of Campaigns are hot right now because they’re a great way to collect insightful data from followers and build brand loyalty. People on social media have a lot to say and are looking to give their opinions and tell stories if given the right outlet.

A UGC Campaign can be the perfect place to get high levels of engagement while simultaneously collecting valuable consumer data.

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How One Social Campaign Drives Engagement Beyond the Screen

How One Social Campaign Drives Engagement Beyond the Screen | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Forever 21 wanted to create a social media experience capable of reaching fans all over the world. They found it with the Thread Screen.

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6 Simple Ways to Tap Into the Power of Influencer Marketing

6 Simple Ways to Tap Into the Power of Influencer Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn six must-try techniques for getting influencers to share your content to ensure that you get the most out of every asset you create.

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A Social Media Campaign Checklist

A Social Media Campaign Checklist | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re just starting out, there’s a few things you should know about managing social media campaigns. This step-by-step guide walks you through it.

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Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Find out how Content Marketer of the Year finalist, Marriott’s David Beebe, is delivering on its influencer marketing strategy – Content Marketing Institute.

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How to Create Visual Content Your Audience Will Love

How to Create Visual Content Your Audience Will Love | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to stand out in a sea of social media noise? Get visual! How to use visual content to expand reach and improve social media results.

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How to Use LinkedIn to Generate Sales Leads [SlideShare]

How to Use LinkedIn to Generate Sales Leads [SlideShare] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Generate sales leads at scale with these LinkedIn tips.

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Improve Your Email Content With a 7-Minute Workout Routine

Improve Your Email Content With a 7-Minute Workout Routine | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your email content (the subscriber backbone) is starting to show signs of fatigue, try our 7-minute email workout – Content Marketing Institute.

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How to Use Pinterest to Market and Promote Your Business

How to Use Pinterest to Market and Promote Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ever wonder how to get noticed on Pinterest? You don't have to wonder anymore! Learn how to use Pinterest to stand out and connect with your audience.

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Marco Favero's curator insight, August 3, 5:32 AM

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How to Create Facebook Video Ads

How to Create Facebook Video Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to set up a video ad campaign on Facebook? Check out this blog post for help.

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Why your brand needs a style guide, and how to create one

Why your brand needs a style guide, and how to create one | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why.

 
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How to Cut Your Bounce Rate in Half with Interactive Content

How to Cut Your Bounce Rate in Half with Interactive Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
You can grow your blog in two ways:- Get more traffic.- Do more with the traffic you have.Even though most people focus on the first option, you should do both.

 

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The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.

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How Marketers and Bloggers Are Working Together

How Marketers and Bloggers Are Working Together | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Do bloggers most like to partner with brands, agencies, or third-party networks ?

 

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Marco Favero's curator insight, August 1, 10:02 AM

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5 Types Of People You Meet In Content Marketing

5 Types Of People You Meet In Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand -- and collaborate with -- your marketing peers.

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Mike Allen's curator insight, August 2, 5:52 PM

Great article for provoking though. I only wish it were that simple... (No I don't, it would lose all the challenge and fun!)