Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark.
This article explains why you must understand the 3 Cs of successful positioning—your customer, channel, and competition—as well as you understand your B2B product, service, solution, or company. And it offers suggestions for how to go about it.
See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happens with a killer infographic …
It not only captures attention, it gets reposted. All over the place. And your brand goes with it, rolling across the social web like tumbleweed. Of course, it’s gratifying, but it’s also great for extending the reach of your brand and its message.
Off the top of your head can you name five brands you purchase or use regularly? Maybe it’s a clothing company you shop at, a laundry detergent you like to use or an airline you prefer to fly on. As consumers why do we make the purchasing decisions that we do? Our society’s spending habits today are influenced tremendously by branding. Consumers stay loyal to one brand over another because of identity and emotional appeal. If we can identify a brand we know and trust, why wouldn’t we want to continue being a loyal customer? The companies who are able to create an emotional connection with their consumers are the ones who will prosper in the end. But how are brands successfully able to execute on this? How do brands start an army of brand ambassadors—people who love their company and spread the word?
As Pinterest expands its promoted pins program and partners more strongly with brands, it’s imperative that you, the social marketer, understand how to optimize your content on the network. Here are some tips and tricks that I hope help.
If you follow this blueprint, your database of contacts will continue to grow and you will generate a higher open percentage on your emails along with more clicks to your website. This should ultimately result in more leads and business for your company.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.