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How to Use the Facebook Pages to Watch to Track Competitors

How to Use the Facebook Pages to Watch to Track Competitors | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you used Insights' Pages to Watch feature? Discover how to use this feature to improve your Facebook marketing.

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to grow your target audience and improve your local SEO with a strong local content strategy.

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Content Marketing’s Secret Sauce? Good Workflow

Content Marketing’s Secret Sauce? Good Workflow | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The secret to managing your content? Create an efficient, transparent, and accessible system such as a content marketing platform.

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LinkedIn Mobile: What Marketers Need to Know

LinkedIn Mobile: What Marketers Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article Viveka von Rosen will explore the latest mobile apps from LinkedIn and what they mean for marketers.

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How to Find Content for Your Social Media Calendar

How to Find Content for Your Social Media Calendar | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this post, you'll find some great ways to curate content and create an engaging social media calendar.

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3 Social Media Engagement Techniques That Work

3 Social Media Engagement Techniques That Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Need some new social media marketing ideas? Discover three ways to improve engagement for your social media accounts.

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Marco Favero's curator insight, February 5, 4:25 AM

aggiungi la tua intuizione ...

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3 Quick Ways to Drive Conversions on Pinterest

3 Quick Ways to Drive Conversions on Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How well is your social media strategy engaging Pinterest's ever-growing userbase? Improve your pins' conversion power with these strategies.

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How to Create Customer Personas for Your B2B Marketing

How to Create Customer Personas for Your B2B Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences.

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How Facebook Can Show You What People Really Like

How Facebook Can Show You What People Really Like | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The company has a tool that groups people's interests. Beyoncé is not as popular as you think. And you'll be amazed how many people are interested in sin.

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The Wonderful World Of One-Click Mobile Buying

The Wonderful World Of One-Click Mobile Buying | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With mobile buying on the rise, columnist Jason Warnock discusses how to drive your mobile revenue and improve the mobile purchasing experience for consumers.

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Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In their latest philanthropic campaign, Toyota surpassed their campaign goals by seamlessly integrated many branches of their marketing.

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Why You Need a Business Strategy, Not a Social Strategy

Why You Need a Business Strategy, Not a Social Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the rush to drive social engagement, don't forget: Your business strategy should come first. Your social strategy should follow.

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Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling.

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Instagram Contests: Tools and Tips for Marketers

Instagram Contests: Tools and Tips for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to increase engagement on Instagram? Have you thought about contests? Discover tools and tips to help marketers run a successful Instagram contest.

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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.

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How to Find the Right Influencers for Your Marketing Campaign

How to Find the Right Influencers for Your Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The rise of the online influencer has led to marketers embracing influencer marketing as an effective way to reach a targeted audience.


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How to Improve Engagement - A guide to creating smarter social media content.

How to Improve Engagement - A guide to creating smarter social media content. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands and agencies put in a ton of effort into creating and distributing content. And what do they want out of the content? Increased sales of course. However, one of the biggest buzz words and one of the most commonly used metrics is engagement.


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How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections

How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Hone your networking abilities and make a ton of connections by following this list of helpful tips.

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Marco Favero's curator insight, February 5, 4:25 AM

aggiungi la tua intuizione ...

Mike Allen's curator insight, February 5, 1:59 PM

Useful summary but random networking can soak up a lot of time so set yourself a limit.

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7 Tips to Become an Influencer in Your Industry

7 Tips to Become an Influencer in Your Industry | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you ever wanted to be the go-to source of information in your industry? This article breaks down 7 tips for exactly how to become an influencer.

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How to Create More Exposure Using LinkedIn

How to Create More Exposure Using LinkedIn | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Wondering how your business can get more out of LinkedIn? Discover how to create an integrated LinkedIn marketing presence for your business.
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How to Take an Audience-Centric Approach to Content Marketing

How to Take an Audience-Centric Approach to Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.

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Martin (Marty) Smith's curator insight, February 3, 1:21 PM

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

Mike Allen's curator insight, February 4, 10:36 AM

Finally a real marketing approach to content origination!

Hardeep Gill's curator insight, February 4, 2:38 PM

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.

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10 Free Tools That Help You Work Smarter

10 Free Tools That Help You Work Smarter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
We’d all like to get more done in less time. We also want to keep up with the latest insights. What are the tools that can help us the most? Here’s a collection that can help you to stay on top of communication, knowledge, learning, new information, and generally try to be a little better every day.
 
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Simcha Lazarus's comment, February 2, 6:51 PM
Great list of tools, though I think I'm using all of these already. Except for Topsy, which sadly, is no more.
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Facebook Brand Awareness Ads: What You Need to Know

Facebook Brand Awareness Ads: What You Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook Brand Awareness Ads are new. They give advertisers a whole new slice of data on your audience. Let's learn more, shall we?

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Eye-Tracking Study: How Consumers View Display Ads

Eye-Tracking Study: How Consumers View Display Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?

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How to Use Influencer Marketing to Boost Your Traffic and Conversions

How to Use Influencer Marketing to Boost Your Traffic and Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

People no longer turn to companies to inform them about what they want. They look to other people whose expertise they value. This is influencer marketing.

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What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.

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GetRaasta's curator insight, February 2, 1:04 AM

Creating a content that goes viral is always a challenging task, this info graphic explains it in an easy way .