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Social Media Marketing Gone Wrong

Social Media Marketing Gone Wrong | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Don't fail on social media like these brands. Learn from their major social media misfires, and how you can avoid becoming the next social screw-up.

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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want more visibility on LinkedIn? This article shares the best practices for publishing your posts to LinkedIn Publisher for more visibility.

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3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.

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Bettina Gifford's curator insight, Today, 4:50 AM

Evoke wonder - Stanton' s talk is great

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How to Do Link Building at Offline Events

How to Do Link Building at Offline Events | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Because links exist online, people assume links can only be built online. However, it is possible to do link building at offline events.
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Reinclude Your Content in Google in Less Than 4 Hours

Reinclude Your Content in Google in Less Than 4 Hours | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Yikes! We accidentally deindexed our site. Here's how we got it back in Google's index within a few hours.

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3 Social Media Tools That Help Marketers Save Time

3 Social Media Tools That Help Marketers Save Time | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How much of your day is spent on recurring social media activities? This article addresses 3 time-consuming areas and shares time-saving social media tools.

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The Evolution of Audience Targeting: 3 Opportunities for Marketers

The Evolution of Audience Targeting: 3 Opportunities for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating.

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PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

PR for SEO: Advanced Social Media Tips to Engage With Media Influencers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With these advanced Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts.

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10 Changes to the Facebook Page Layout: What Marketers Need to Know

10 Changes to the Facebook Page Layout: What Marketers Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.

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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

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Why The Story Of Your Brand Is Important To Your Success

Why The Story Of Your Brand Is Important To Your Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added.

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2DiFore Marketing Solutions's curator insight, July 21, 5:42 AM

A child asks "why mommy or daddy" but "why"? No longer can your brand, your store, your website or your product compete on price alone. Why should someone do business with you or your brand? When you can create that compelling story that gets them to your door then you are successful. Be real!!

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SMToolbox: Measure Your Social Media Performance with Simply Measured

SMToolbox: Measure Your Social Media Performance with Simply Measured | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
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12 Most Strategic Goals for Social Media Contests

12 Most Strategic Goals for Social Media Contests | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Before you plan out a contest, you need to consider more than numbers because if you don’t, you will just be wasting your time and money. Make every interaction count to really make an impact! You can start here with the 12 Most Strategic Goals for Winning Social Media Contests:

 
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Tony Adams's curator insight, July 20, 10:34 PM

This article drives a critical point home really well - Social Media is NOT about getting the biggest audience but rather, it's about building personal, long lasting relationships.  

 

Those relationships don't happen if we just throw bright shiny things at our visitors. 

 

Instead, we need to invest time and effort - get to know our visitors, offer them a compelling value proposition and engage with them. 

 

 

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How to Flawlessly Scale Images for Facebook Newsfeed Domination [Infographic]

How to Flawlessly Scale Images for Facebook Newsfeed Domination [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For a complete guide on how to scale images for the Facebook newsfeed check out the below infographic from Gain. Once you begin scaling images using this guide, you should notice an improvement in your Facebook page performance…

 

 

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover four psychological theories that can help you get more engagement on Twitter.

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Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?

Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content Marketing vs. SEO - which is more important? How much does success in one area make up for problems in the other?

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Why Customer Retention Is More Important Than Acquisition

Why Customer Retention Is More Important Than Acquisition | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
"To be or not to be?" asks Shakespeare's Hamlet. For years digital marketers faced the same conundrum: "to buy or not to buy?" in reference to purchasing leads and prospects — a...
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How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.

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5 Strategies Behind Awesome Social Media Customer Service

5 Strategies Behind Awesome Social Media Customer Service | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

More and more, consumers are turning to social media platforms for customer service. Now, it's brands' turn to seize this opportunity.

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8 Landing Page Design Best Practices

8 Landing Page Design Best Practices | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to design a landing page to stop potential leads in their tracks and boost your conversion rate sky-high?

If so, this is the article for you.

When it comes to building a landing page, design is everything. Ultimately, your design is what will make it easy for leads to understand your landing page and convert.

 

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5 Google+ Tips to Improve Your Networking |

5 Google+ Tips to Improve Your Networking | | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Would you like some useful Google+ tips? This article shares how to use Nod3x and other tactics to cultivate a strong Google+ network.

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20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights!

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6 Questions Your Boss Should Ask Before Approving Your Content Marketing

6 Questions Your Boss Should Ask Before Approving Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're going to walk into somebody's office and try and get permission, you must talk in the language that they care about. Here's how:

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6 Uses for Foursquare You Never Considered

6 Uses for Foursquare You Never Considered | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Foursquare is more than just checking-in and earning special badges. Here's a list of six other uses of Foursquare that you may have never considered.

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The Science of Getting New Twitter Followers

The Science of Getting New Twitter Followers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This post does not rely on experience, observation, commonly held beliefs, guesswork or any other abstract factors to tell you where Twitter followers come from and how to get and keep them. This post is based entirely on scientific analysis and facts – numbers, stats, hard-to-refute conclusions. So, let’s get going.  

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How Social Customer Service Can Prevent Another Comcast Call Heard Round the World

How Social Customer Service Can Prevent Another Comcast Call Heard Round the World | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you haven’t heard the Comcast customer service call heard round the world, perhaps you’ve been watching too much cable TV. Hit pause and listen to AOL executive Ryan Block’s post of an eight-minute segment of his phone call with a customer retention specialist who tried to stop him from canceling his cable service. 

 
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