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How to Set up LinkedIn Sponsored Updates

How to Set up LinkedIn Sponsored Updates | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Last year, LinkedIn began focusing on content marketing as a key piece of its growth strategy.

Around the same time, LinkedIn introduced a new marketing option called Sponsored Updates. This is an in-stream native ad unit that promotes content from a LinkedIn business page to the world’s largest professional network. But a lot of people are unfamiliar with these sponsored updates, so we thought we’d take a few moments to break them down. Let’s jump in.

 

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Beyond Millennials: How to Reach Generation Z

Beyond Millennials: How to Reach Generation Z | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Generation Y is old news. Meet Gen Z: The social media-immersed, entrepreneurial economic powerhouse.

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The 6 Critical Types of Social Media Comments You Must Plan For

The 6 Critical Types of Social Media Comments You Must Plan For | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Potential for damage in social media comes from the unknowable scenario, the wild card. What are the key types of social media comments you must plan for

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5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How you can use psychological principles to spur action on your site and boost conversions.

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35 Enviable Brands That Blow Content Marketers Away

35 Enviable Brands That Blow Content Marketers Away | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Read on to learn a thing or two from businesses -- both big and small -- that have taken brand messaging and content marketing to a whole new level.

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What Marketing Executives Say About Content Targeting

What Marketing Executives Say About Content Targeting | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new study shows that most marketers believe they should be producing smaller amounts of more researched content.

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How to Use Instagram Hashtags to Expand Your Reach

How to Use Instagram Hashtags to Expand Your Reach | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is your business marketing on Instagram? This articles shows how Instagram hashtags make your images and video more discoverable.

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7 Ways to Cultivate Your Daily Blogging Practice

7 Ways to Cultivate Your Daily Blogging Practice | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using a blog to connect with your audience by writing articles is great, but how do you create consistent content that you're not paid to do?

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Yorke Communications's curator insight, August 18, 11:12 PM

Great info.  To rank well in search engine and  to engage your audience is main objective of your blog. Here you can read http://www.yorkecommunications.com/best-practices-for-seo-copywriting-in-2014/

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Does Infographic Marketing Still Work? A Data Driven Answer

Does Infographic Marketing Still Work? A Data Driven Answer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Based on the KISSmetrics stats from 2010, we know infographics worked well then. But the real question is: do they still work today?


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Yorke Communications's curator insight, August 18, 11:10 PM

It is working great. It is one of the best modern marketing strategy.

 

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How to Write eCommerce Product Descriptions that Sell

How to Write eCommerce Product Descriptions that Sell | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to product descriptions, it's important to be able to communicate the value of your product so that yuo can engage, persuade, and sell to your target audience. Take a look at the following tips to help you entice buyers to make a purchase from your eCommerce website.

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Facebook Ad Scheduling: What Marketers Need to Know

Facebook Ad Scheduling: What Marketers Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use Facebook advertising? This explores what Facebook ad scheduling is, where to find it and how to use it.

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How to Use Facebook for Targeted Content Promotion

How to Use Facebook for Targeted Content Promotion | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.

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How To Get More Interaction On Google+ [INFOGRAPHIC]

How To Get More Interaction On Google+ [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.

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Wendy Flanagan's curator insight, August 18, 4:01 AM

Social Media Marketing: It's a writer's world. It's a photographer's dream.

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10 Practical SEO Tips for E-Commerce Websites

10 Practical SEO Tips for E-Commerce Websites | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In this article you'll have a detailed look at the topic of SEO for e-commerce websites. Everything that will be covered is very practical and can be realistically achieved to help increase traffic for your own e-commerce site, or for a client.
 
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How Large Brands Can Find Social Success on LinkedIn

How Large Brands Can Find Social Success on LinkedIn | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Large brands face a unique set of challenges with social media. Here are a few tips from LinkedIn on how bigger organizations can find social success.

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Why Location-Based Social Media Monitoring is Critical

Why Location-Based Social Media Monitoring is Critical | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it's so important.

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Easy Data Research for Infographics and Charts

Easy Data Research for Infographics and Charts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world.

 
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Integrating Print Signage and Social Media to Extend Your Marketing Reach

Integrating Print Signage and Social Media to Extend Your Marketing Reach | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you turn your business signage and social media into the perfect tag-team? There’s a lot more to the strategy than tacking an array of social media icons onto your printed advertisements.

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12 Twitter Marketing Tips From the Pros

12 Twitter Marketing Tips From the Pros | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.

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Learn How Brands Are Using Facebook Offers to Drive Sales

Learn How Brands Are Using Facebook Offers to Drive Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are a few examples of how businesses have successfully integrated Facebook Offers into their marketing strategies.

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21 Metrics For Monitoring SEO Health

21 Metrics For Monitoring SEO Health | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business -- so what metrics can you use to detect problems early?

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Rule The Local Results: An #Infographic

Rule The Local Results: An #Infographic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With mobile search continuing to grow, business owners are finding it more important than ever to have a strong local search presence. Because more and more users’ results are powered by their GPS location due to mobile use, prominence in the local results can make or break a business, especially if the information listed is incorrect, like hours, menu, or their prices and website.

The infographic below lists some ways to improve local SEO.

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Link Building: The Art of Persuasion

Link Building: The Art of Persuasion | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?

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4 Ways to Improve Your Pinterest Marketing With Analytics

4 Ways to Improve Your Pinterest Marketing With Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use Pinterest as a social marketing platform? This article shares four ways to improve your Pinterest marketing efforts.

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15 Cool Tips to Help Your Business Master Pinterest

15 Cool Tips to Help Your Business Master Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Pinterest is a network that gives consumers the ultimate freedom: they can create boards and search for others based on their own interests and hobbies. By having a presence on the platform, you’re increasing the chance of your business being top-of-mind for consumers looking for certain interests, products or services AND the opportunity for them to pin images of your products and services to their boards.

 
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The Guide To Social Media Time Management

The Guide To Social Media Time Management | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you struggle with social media time management? Learn how to rethink your approach to social and how to prioritize the most crucial tasks.

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