User-generated content (UGC) is any form of content that is created by a user or a fan.
These types of Campaigns are hot right now because they’re a great way to collect insightful data from followers and build brand loyalty. People on social media have a lot to say and are looking to give their opinions and tell stories if given the right outlet.
A UGC Campaign can be the perfect place to get high levels of engagement while simultaneously collecting valuable consumer data.
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
Marketers will be able to leverage real-time strategies to reach people engaged with major live events by using Twitter’s new event targeting feature. With this three-stage tool at the ready, brands and marketers can more accurately map new event-based campaigns
If you thought ideation was fun, get ready for content creation. Sure, we've all written some things before, but the creation phase of content marketing is where you get to watch that beloved idea start to take shape.
Before you start creating, though, you want to get (at least a little) organized, and an editorial calendar is the perfect first step.
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.