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9 Power-Packed Ways to Promote Your Content

9 Power-Packed Ways to Promote Your Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The online publishing world is so crowded that it could be a gargantuan task to get noticed by the audience you want. Some niches are even worse than others, and any online publisher needs all the help he can get to get eyeballs. Hence the rise of content marketing and other “tricks” to promote content.

 

 

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How Retailers Are Going "Reactive" To Keep Their Online Operations Humming

How Retailers Are Going "Reactive" To Keep Their Online Operations Humming | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

New challenges arise as power shifts to mobile-shopping consumers.

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Facebook Pages Are Getting an Updated Video Section

Facebook Pages Are Getting an Updated Video Section | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook is a really convenient place to discover new video content; you’re already reading news and stalking your friends on the network, after all. Unfortunately, its interface also kind of sucks, so businesses tend to refer users to their YouTube channels instead.

This might start changing. As TechCrunch spotted, Facebook is running a trial with certain Pages that allows them to pick a video to highlight in a large frame on their video section. There’s even a live comment feed to see what others are thinking.

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Take Charge of Your SEO With These Five Tools

Take Charge of Your SEO With These Five Tools | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Keep trying out the latest and the greatest tools as and when they come out, and you’ll never be left behind in the constant race for SEO one-upmanship.

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The Wild West of Content Marketing in 2015

The Wild West of Content Marketing in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s the Wild West out there for content marketers. As we inch ever so close to 2015, it’s becoming more and more apparent that new pioneers will be moving into the Content Territory. We’re already seeing it…companies are producing content left and right, with a gold-rush enthusiasm for what may lie ahead: more traffic, more leads, and more business. Plus the hopes of getting all that while lowering their marketing costs and boosting profitability.

 
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How To Google Proof Your Website for 2015

How To Google Proof Your Website for 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In October, Google started rolling out a new update to its search algorithm. Penguin 3 is part of the ongoing effort to reduce spam and other low-quality content on the web. While only a small percentage of websites (the worst offenders) were drastically affected, many more may have lost a little ground, and with it, valuable traffic.

 

 

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Marco Favero's curator insight, December 24, 6:19 AM

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Momentum Factor's curator insight, December 24, 12:09 PM

The bad old days of link-building and keyword stuffing are gone! Now in order to get better Google rankings you'll just need to have relevant content, and keep it up to date. Sounds simple enough, for now...

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How to Use Google Analytics Custom Segments, Reports and Dashboards

How to Use Google Analytics Custom Segments, Reports and Dashboards | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want more from Google Analytics than standard reports?

Did you know you can get custom data?

Google Analytics lets you create custom segments, dashboards and reports to find the information that’s most relevant to your business.

In this article I’m going to show you to use these Google Analytics features.

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Your Guide to Creating a Successful SEO Link-Building Campaign

Your Guide to Creating a Successful SEO Link-Building Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A successful link-building strategy is no longer a manipulative effort; instead, it now revolves around quality content publication that attracts inbound links like a magnet. In this article, you'll discover how to create and implement a quality, successful link-building campaign.

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Using Buyer Personas to Boost Your SEM Performance

Using Buyer Personas to Boost Your SEM Performance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Do you really know who you're targeting with your ad spend? Improve your SEM campaigns with buyer personas in just a few easy steps.

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Marco Favero's curator insight, December 22, 4:53 PM

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How To Use Facebook Ads to Promote Your Blog Content

How To Use Facebook Ads to Promote Your Blog Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Could you use more traffic to your blog?

Have you considered Facebook ads?

To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.

In this article you’ll discover how promoting blog content can help maintain your Facebook reach.

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Marco Favero's curator insight, December 22, 1:18 PM

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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out these 21 free and easy-to-use visual content creation tools.

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How To Increase In-Store Sales With Online Marketing

How To Increase In-Store Sales With Online Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As many as 88 percent of consumers are researching items online and then buying in a physical store. To take advantage, your brand needs to be equipped with a digital marketing strategy that can put your products in front of the right users at the right time. A comprehensive digital marketing plan will help cut through the noise and boost your digital return on investment by driving sales to your offline business.

 

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50 Awesome Responsive Web Designs of 2014

50 Awesome Responsive Web Designs of 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This year's holiday season has proven that online visitors are continuing to use multiple devices for online search. Is your responsive web design ready?

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7 Data Points Proving What Works on Instagram

7 Data Points Proving What Works on Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram is the perfect platform for brand engagement. Want to get the most out of your efforts? Take a look at this data!

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The Formula for a Perfect Headline

The Formula for a Perfect Headline | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time.

Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post. By crafting a magnetic headline, you’ll increase the number of people that will actually read your content.

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Tools, Tips for Collecting Customer Feedback

Tools, Tips for Collecting Customer Feedback | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The rise of sophisticated data and reporting tools is providing tremendous insights for merchants. Etailers can now measure customer sentiment and even predict shoppers’ behavior.

 

This article will describe tips and tools for collecting comments or suggestions from customers.

 
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7 Top Social Media Trends That Will Impact Your Marketing In 2015

7 Top Social Media Trends That Will Impact Your Marketing In 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape. Here are the 7 top social media trends to watch.

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Marco Favero's curator insight, December 24, 6:18 AM

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“Google My Business” Vs. “Google+ Page” – What’s the Difference?

“Google My Business” Vs. “Google+ Page” – What’s the Difference? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Managing your various Google properties is getting easier, but can still be confusing. Especially if you haven’t been keeping up with all of the changes that Google has implemented the past year or two.

 

 

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The Year in Stats - SEO, Content, and Data Analytics

The Year in Stats - SEO, Content, and Data Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.

 
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Marco Favero's curator insight, December 23, 4:02 PM

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4 Awesome Social Media Campaigns of 2014

4 Awesome Social Media Campaigns of 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

2014 had some memorable social media campaigns. Here are 4 of our favorites.

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New Facebook Features Marketers Will Be Using in 2015

New Facebook Features Marketers Will Be Using in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here’s a look at the new Facebook features that marketers will aid your strategies in 2015.

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5 Retailers Who Nailed It This Holiday Season

5 Retailers Who Nailed It This Holiday Season | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here’s a look at five holiday campaigns that topped the “nice” list for us this year due to their creativity, as well as their imaginative integration of digital and social.

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Momentum Factor's curator insight, December 22, 11:30 AM

One retailer devised a way to add e-commerce capabilities to Instagram! Here are 5 of the most creative holiday campaigns this year.

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13 content delivery networks to speed up your website

13 content delivery networks to speed up your website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Some of the best CDN providers around, that can dramatically decrease bandwidth consumption and speed up content delivery.

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Marco Favero's curator insight, December 22, 1:19 PM

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How to Improve Your Engagement on Google+ [INFOGRAPHIC]

How to Improve Your Engagement on Google+ [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What makes the perfect post on Google+? According to data from over 800,000 posts on Google+, the answer is a photo post that is accompanied by over 100 characters, apparently!

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The Ultimate Guide – The 10 Key Steps For How To Start A Blog That Makes Money

The Ultimate Guide – The 10 Key Steps For How To Start A Blog That Makes Money | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing, and it has become a serious business and source revenue for many e-preneurs around the world.

 

 

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Marco Favero's curator insight, December 22, 4:10 PM

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