Today, just about anyone can create a new website on any topic and gather a team around it to develop and grow the site through content.But many people fail to get on the first page of search engine results pages (SERPs) because they believe it's just about content, rather than also doing keyword research, creating a semantic kernel, making the website mobile friendly, or even putting the right alt text for images, and so on.
The following list is an SEO checklist of actions that you need to take to optimize your website for search engines.
Just a couple of days ago, Instagram announced their latest iPhone app called ‘Layout’. On their blog, Instagram describe ‘Layout’ as an app that: “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity.’
While Instagram are definitely not the first ones to go into the collage business, you can be sure that by them introducing this new opportunity we are going to see an overflow of new collages created by users and brands.
In this post you'll find a quick introduction of ‘Instagram Layout’ and how you can use it for your marketing efforts.
With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not.
What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) If people aren’t visiting blogs directly any more, what do we do? How do we earn that attention? And what matters most in the equation.
Let’s face it: social media is risky. A single unfortunate post can throw a career off track. And yet in an era in which younger workers are connected with an average of 16 co-workers online and where 40% to 60% of hiring managers use social media to screen potential hires, it is simply not reasonable to stay off social media entirely. So how can we balance the personal and professional online?
With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.