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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn why Facebook's organic reach has been declining and what you can do about it.

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9 Smart Ways to Boost E-commerce Reviews for SEO and Customers

9 Smart Ways to Boost E-commerce Reviews for SEO and Customers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Without reviews on your e-commerce site, you’re doomed. Online shoppers are hungry for social proof and these reviews can even help your SEO rankings.

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SEO 101: Link Building: What Not to Do

SEO 101: Link Building: What Not to Do | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to improve your ranking in the long term you should definitely avoid certain link building tactics.

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Turn Employees Into Brand Advocates With Case Studies

Turn Employees Into Brand Advocates With Case Studies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Turn your employees into brand advocates and arm them with content to tell your success stories.

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A 5-Point B2B Digital Marketing Strategy for Engagement and Visibility in 2016

A 5-Point B2B Digital Marketing Strategy for Engagement and Visibility in 2016 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With a recent survey indicating that 77% of companies increased their digital marketing budgets – up from 71% on the previous year – and trends indicating further rapid growth in 2016, competition for B2B visibility is increasing significantly.

 And what this means in terms of gaining competitive high ground in crowded B2B markets is the application of stand-out techniques in both new and existing B2B marketing channels. So what do these stand-outs look like in developing market share in 2016?

 

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How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to grow your target audience and improve your local SEO with a strong local content strategy.

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Content Marketing’s Secret Sauce? Good Workflow

Content Marketing’s Secret Sauce? Good Workflow | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The secret to managing your content? Create an efficient, transparent, and accessible system such as a content marketing platform.

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LinkedIn Mobile: What Marketers Need to Know

LinkedIn Mobile: What Marketers Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article Viveka von Rosen will explore the latest mobile apps from LinkedIn and what they mean for marketers.

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malek's curator insight, February 6, 5:44 PM

Must Rescoop if you go to LinkedIn frequently

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How to Find Content for Your Social Media Calendar

How to Find Content for Your Social Media Calendar | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this post, you'll find some great ways to curate content and create an engaging social media calendar.

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3 Social Media Engagement Techniques That Work

3 Social Media Engagement Techniques That Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Need some new social media marketing ideas? Discover three ways to improve engagement for your social media accounts.

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Marco Favero's curator insight, February 5, 4:25 AM

aggiungi la tua intuizione ...

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3 Quick Ways to Drive Conversions on Pinterest

3 Quick Ways to Drive Conversions on Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How well is your social media strategy engaging Pinterest's ever-growing userbase? Improve your pins' conversion power with these strategies.

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How to Create Customer Personas for Your B2B Marketing

How to Create Customer Personas for Your B2B Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences.

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How Facebook Can Show You What People Really Like

How Facebook Can Show You What People Really Like | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The company has a tool that groups people's interests. Beyoncé is not as popular as you think. And you'll be amazed how many people are interested in sin.

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6 Types of Iteration Every Content Strategy Needs

6 Types of Iteration Every Content Strategy Needs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What works for your content now may not work next year. Add iteration to your strategy to stay on the cutting edge of your audience's needs.

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What Marketers Need to Know About Snapchat [Infographic]

What Marketers Need to Know About Snapchat [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?

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Caroline Dyen's curator insight, February 7, 11:45 AM

Infographie sur l'utilisation de Snapchat. 
A l'occasion du Superbowl, 30% des marques y faisant leur publicité ont décidé d'inclure Snapchat à leur stratégie. 

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5 Smart Metrics To Measure B2B Content Marketing Success

5 Smart Metrics To Measure B2B Content Marketing Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Only 21% of content marketers are able to successfully measure their content marketing in terms of ROI. Here's how we measure our efforts with 5 metrics.

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How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you know the importance of writing weekly or even daily blogs for your company but you’re out of interesting ideas? Do you want to let your customers and clients know that you’re interested in what they have to say? If you’re looking for new and interesting ways to engage your audience, consider crowdsourcing.

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8 Essential Tools to Simplify SEO for Content Marketing

8 Essential Tools to Simplify SEO for Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight of them.

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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.

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How to Find the Right Influencers for Your Marketing Campaign

How to Find the Right Influencers for Your Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The rise of the online influencer has led to marketers embracing influencer marketing as an effective way to reach a targeted audience.


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How to Improve Engagement - A guide to creating smarter social media content.

How to Improve Engagement - A guide to creating smarter social media content. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands and agencies put in a ton of effort into creating and distributing content. And what do they want out of the content? Increased sales of course. However, one of the biggest buzz words and one of the most commonly used metrics is engagement.


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Laura-isabel Arbulu's curator insight, February 6, 11:56 AM

7 Ideas to improve engagement

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How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections

How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Hone your networking abilities and make a ton of connections by following this list of helpful tips.

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Marco Favero's curator insight, February 5, 4:25 AM

aggiungi la tua intuizione ...

Mike Allen's curator insight, February 5, 1:59 PM

Useful summary but random networking can soak up a lot of time so set yourself a limit.

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7 Tips to Become an Influencer in Your Industry

7 Tips to Become an Influencer in Your Industry | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you ever wanted to be the go-to source of information in your industry? This article breaks down 7 tips for exactly how to become an influencer.

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How to Create More Exposure Using LinkedIn

How to Create More Exposure Using LinkedIn | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Wondering how your business can get more out of LinkedIn? Discover how to create an integrated LinkedIn marketing presence for your business.
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How to Take an Audience-Centric Approach to Content Marketing

How to Take an Audience-Centric Approach to Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.

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Martin (Marty) Smith's curator insight, February 3, 1:21 PM

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

Mike Allen's curator insight, February 4, 10:36 AM

Finally a real marketing approach to content origination!

Hardeep Gill's curator insight, February 4, 2:38 PM

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.