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8 Content Sources for Your Google+ Page

8 Content Sources for Your Google+ Page | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The first rule of social media: Don’t make it all about you. Enhance your Google+ content marketing strategy by curating topic-specific, visual or trending content from other sites. Here are eight great resources for shareable content.

 
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What You Need to Know: Pinterest Contests and Hashtags

What You Need to Know: Pinterest Contests and Hashtags | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article, we explore hashtag etiquette on Pinterest, how hashtags are used in contests, and tips for launching your own contest on Pinterest.

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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?

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Gemma Shannon's curator insight, Today, 1:00 PM

The first step towards reaching our customers with our marketing messages is to understand what motivates them at an emotional level. This article differentiates between brand loyalty and brand attachment, the latter being the emotional attachment customers have to one particular brand. Reaching customers at this level can reap many rewards, primarily the fact that often, once they become 'brand attached', they become evangelists for your brand. This is often the case with subscribers to your YouTube channel for example, if you succeed in winning them over, they become advocates for your brand on social media channels.

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How to Find Hidden Social Media Referral Traffic With Google Analytics

How to Find Hidden Social Media Referral Traffic With Google Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.

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The Life of a Social Media Manager: How to Spend Time on Social Media

The Life of a Social Media Manager: How to Spend Time on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

See how a typical social media manager keeps a schedule and follows a checklist to achieve the many different tasks and to-dos of a typical workday

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How 3D Printing Will Impact Your Future

How 3D Printing Will Impact Your Future | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Approximately 40 manufacturers sell the 3D-printers most commonly used in businesses, and over 200 startups are developing consumer-oriented machines.

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Jan Moore's curator insight, September 21, 11:30 AM

The possibilities with this are mind-boggling...

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Win at Local SEO With Citations, and Local Events

Win at Local SEO With Citations, and Local Events | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Figure out a way to win a local SEO by building citations, earning links, getting reviews, and of course, increasing foot traffic.

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10 Internet Trends Impacting Marketers, According to RBC's Mark Mahaney

10 Internet Trends Impacting Marketers, According to RBC's Mark Mahaney | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ten internet trends touching everything from mobile to social to same day delivery and internet of things.

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Marco Favero's curator insight, September 19, 2:23 PM

aggiungi la tua intuizione ...

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How to Make B2B Marketing Stories Bigger With Social Media Microcontent

How to Make B2B Marketing Stories Bigger With Social Media Microcontent | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Storytelling in B2B doesn’t need to be restricted by character limits. Learn to develop a story that takes advantage of social media marketing tools.

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Marco Favero's curator insight, September 19, 2:23 PM

aggiungi la tua intuizione ...

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How to Do Link Building for a Brand New Website

How to Do Link Building for a Brand New Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Now that your website is live, the real work has begun—the work of building links and authority.

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5 Ways to Build Links to E-commerce Websites

5 Ways to Build Links to E-commerce Websites | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are a lot more ways to build links to an e-commerce website but the most effective methods are the common ones you haven’t done before.

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How to Create Content That Sells

How to Create Content That Sells | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?

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Learn how to create killer content using research

Learn how to create killer content using research | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
“Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also...
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How People Buy: The Evolution of Consumer Purchasing [Infographic]

How People Buy: The Evolution of Consumer Purchasing [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how people have changed their purchasing habits over the last hundred years.

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.

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Five Big Ideas That You Should Know About SEO

Five Big Ideas That You Should Know About SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The best way to approach SEO is as a necessary and powerful strategy. A CEO must engage in SEO with the willingness to implement its strategies.

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6 Expert Tips for Keeping Your Kids Safe on Social Media

6 Expert Tips for Keeping Your Kids Safe on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While growing up online has its benefits, it also poses new risks. Here are six tips from parenting experts to help you keep your kids safe on social media.

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Marco Favero's curator insight, September 21, 1:17 PM

aggiungi la tua intuizione ...

Sylvie BH's curator insight, Today, 1:42 AM

Du bon sens toujours utile pour transmettre à nos enfants les bonnes pratiques sur les réseaux sociaux et pour les pratiquer aussi à notre tour ! 

2DiFore Marketing Solutions's curator insight, Today, 6:58 AM

Keeping our profiles secure in a technology world can be challenging for adults but what about our children & grandchildren?

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Content Curation: 9 Things To Keep In Mind

Content Curation: 9 Things To Keep In Mind | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Drive a successful social media marketing effort means content curation. Content has become the glue that holds the whole social marketing process together.

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Austin Musgrove's curator insight, September 21, 10:13 AM

I have prior experience creating social media schedules and I agree that content curation is important for building and maintaining an audience of loyal followers. I also agree with the 9 tips for successful content curation.  However, I feel there should have been more emphasis on content being unique.  Content must be unique and compelling because it should stand out from the social media content of competitors. Curation efforts won't provide any benefit if the majority of content  is similar to competitors. 

Juliet O'Connor's curator insight, Today, 7:02 AM

This article is about content curation. It proposes 9 tips for content curation because according to the article content curation is the most important part of social media marketing it is the "glue". 

  I think some of the tips are important yet some are obvious and not as helpful. The first is target audience which is very important when creating a website for any purpose. This tip also discuses market research which is also very important. A less important tip in my opinion is being consistent I think that if you have already targeted a market and done market research then the content should be consistent with what your topic is. I agree with most of the other tips all of them focusing on adding value and creating the perfect content for your website so that it does generate a lot of traffic. I think that this article relates to what we have been discussing in class about objectives and how to create a good website. 

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How Hummingbird Affects Your Search Engine Rankings

How Hummingbird Affects Your Search Engine Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What is so important about Hummingbird? Firstly, it affected over 90% of the search requests submitted to Google. The main aim was to focus on relevant concepts and intent instead of singular keywords.

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8 Affordable Conversation Rate Optimization Tools To Try

8 Affordable Conversation Rate Optimization Tools To Try | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Conversion rate optimization (CRO) has remained a hot topic over the last few years, and more companies are optimizing their websites for existing users.

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How to Redesign Your Website Without Losing Traffic or Sales

How to Redesign Your Website Without Losing Traffic or Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

No matter how good your design is, eventually it will get old, and you’ll want to update it. Every time you release a new design, what’s the number one question that goes through your head?

It’s: “Am I going to lose traffic or sales?” Right?

It’s a legitimate question because 7 out of 10 marketers who release a new design see a decrease in either traffic or sales. It happens so often that everyone is now afraid to update their designs.

In order to help you, I’ve created an infographic that will show you how to redesign your site without losing sales or traffic:

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successmakers's curator insight, September 19, 1:38 PM

Conversion is definitely important. You spend so much effort to drive customers to your site, but it's worthless if they do not stay and buy.

Marco Favero's curator insight, September 19, 2:23 PM

aggiungi la tua intuizione ...

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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.

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3 Social Media Measurement Tips to Improve Click-Through Rates

3 Social Media Measurement Tips to Improve Click-Through Rates | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Driving website traffic from social media channels has been a challenge for marketers since social media marketing became a thing. Luckily it’s 2014, so you know everything you need to know…right?

It’s important to test that knowledge, using data to develop new tactics, and to hone the tactics you’re currently using.

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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.

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Momentum Factor's curator insight, September 18, 8:44 AM

How do you feel about taking a quiz online?

1. I love quizzes!

2. Waste of time, but fun!

3. Avoid them. 

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The Guide To Website Conversion Rate Optimization

The Guide To Website Conversion Rate Optimization | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Conversion rate optimization is a true balance of art and science. Learn some of the most insightful data you can apply immediately to increase conversions.

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5 Ways You Can Add Social Proof to Your Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social proof can be a powerful tool for converting visitors to your landing page. Learn some ways to add social proof to your landing pages.

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