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How Social Login Helps You Get Better Customer Insights

How Social Login Helps You Get Better Customer Insights | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

By integrating a social sign on, you get a ton of benefits, one of them being deep customer insights by capturing social data.

 
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How to Improve Your Marketing with Google Analytics Data

How to Improve Your Marketing with Google Analytics Data | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
You know Google Analytics is powerful, but do you really know how to use it? Chances are you don’t…
_80% of retailers are using Google Analytics incorrectly._

Looking at reports isn’t enough. You have to take the data from Google Analytics and make adjustments to your site to get more visitors and conversions.
So, how can you use it to improve your marketing? 
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Marco Favero's curator insight, Today, 6:06 PM

aggiungi la tua intuizione ...

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10 Google Analytics Metrics to Zoom Your Social Media Marketing, Blog and Content

10 Google Analytics Metrics to Zoom Your Social Media Marketing, Blog and Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?

Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.

Even better, you can quickly learn enough to be intelligently dangerous in short time. Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing.

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Marco Favero's curator insight, Today, 6:02 PM

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SEO: Measuring Key Performance Indicators

SEO: Measuring Key Performance Indicators | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One of the most rewarding aspects of improving an ecommerce site is the ability to measure the bottom-line impact of your search engine optimization program.

Conversion measurement is theoretically simple with ecommerce: Did the visitor buy something? Informational sites have to approximate engagement with vague measures, like newsletter sign-ups and coupon downloads. Ecommerce sites typically count these among their conversion types as well, but the ability to track impact on revenue is central to performance measurement. From revenue, you may even be able to measure profit and calculate other specific bus

 

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How to Get Infographic Ideas to Spring Forth

How to Get Infographic Ideas to Spring Forth | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Infographics don’t rock. They roll, and take your brand with them. Learn where to start, how to brainstorm, and how to synthesize ideas. Plus, see an original infographic –25 concepts and themes – that was created to inspire your own.

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How To Fix 9 Harmful Misconceptions about Content Marketing

How To Fix 9 Harmful Misconceptions about Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Some marketers make “content marketing” interchangeable with content-marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.

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What SEOs Need to Know About HTTPs | SEJ

What SEOs Need to Know About HTTPs | SEJ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google considers site security and encryption to be important enough to warrant a ranking change. This means that SEOs must be aware of the influence HTTPs.

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How to Prove Your Social Media Impact

How to Prove Your Social Media Impact | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Proving social media's impact on conversion is no easy feat. These steps can help you demonstrate just how valuable social can be.

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Marco Favero's curator insight, March 5, 5:08 PM

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11 Problems to Anticipate Before Your Next Website Redesign

11 Problems to Anticipate Before Your Next Website Redesign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

great website is the cornerstone of your business. If users can’t easily navigate it or see where you add value, you’re already losing money. But when it comes to updating your site, there are a lot of hidden pitfalls to be wary of.

 

 

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New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

New Content Marketing Research for Manufacturers: Are You Focused on What’s Working? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report.

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Marco Favero's curator insight, March 4, 5:58 PM

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Amarens Schuurmans's curator insight, March 5, 6:54 AM

Het is mooi dat steeds meer bedrijven content marketing ontdekken en gebruiken Door focus ontstaat er een betere match tussen wat marketeers in deze bedrijven doen en wat werkt. En resultaat is vertrouwen.

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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015

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Marco Favero's curator insight, March 4, 5:59 PM

aggiungi la tua intuizione ...

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7 Blogging Nightmares and How to Avoid Them

7 Blogging Nightmares and How to Avoid Them | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Being a blogger means there are always 20+ things on your to–do-list. They can keep you awake at night. Let's look at the really scary blogging nightmares.

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Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company

Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Market Research - In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively create customers without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.

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Reduce Your Bounce Rate with Personalized Audio Guidance

Reduce Your Bounce Rate with Personalized Audio Guidance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Add personalized audio guidance to your site to speak directly to your users, engage them in an unexpected way, and reduce your bounce rate.

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The SearchLite's curator insight, March 3, 12:46 PM

Boost traffic to your site while keeping the viewers on your site! 

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How to Perform the Ultimate SEO Audit

How to Perform the Ultimate SEO Audit | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The first step in any SEO assignment is performing an audit of the client's website to identify the problem areas, areas of opportunity and a general sense of where you are and where you need to go. In other words, an SEO audit helps you chart the road map for the work ahead. This is true irrespective of whether this is an inbound SEO prospect, or someone you identified as a lead and have reached out to. This is a comprehensive guidebook on what SEO auditing involves and how you should go about it.

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How to Leverage Infographics to Generate Links and Social Signals

How to Leverage Infographics to Generate Links and Social Signals | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.

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Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy

Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are five good reasons why you should migrate to AdWords' new Call-Only Ads as part of your PPC strategy.

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Why People Unfollow Your Brand on Social Media [New Data]

Why People Unfollow Your Brand on Social Media [New Data] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover new data on why people unfollow brands on social media.

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Google Is Looking Into Ways To Rank Sites Based On Accuracy Of Information

Google Is Looking Into Ways To Rank Sites Based On Accuracy Of Information | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.

 
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12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great)

12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out 12 examples of top-notch email marketing and learn what makes them so effective.

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Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers

Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it's vital to understand the basic mechanisms behind how people search.

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7 Steps For Writing a Blog Post That People Will Read

7 Steps For Writing a Blog Post That People Will Read | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With the thousands of new blog posts that are launched every day, it’s critical that you take the steps needed to make your content stand out.

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Marco Favero's curator insight, March 4, 5:59 PM

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Crunkatlanta's curator insight, March 5, 6:13 PM

valuable info

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How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How often should you post to your social media accounts? Discover industry-specific data on the optimal social media posting frequency.

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New Google Contacts aims to merge Gmail and Google+

New Google Contacts aims to merge Gmail and Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The new Google Contacts will make it easier for people to find connections and keep contact information up to date, Google says.

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7 Tools to Sell Products on Instagram

7 Tools to Sell Products on Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram has become a space where businesses can engage with shoppers and increase sales.

Here are some of great tools for selling on Instagram.

 


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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

What Motivates Customers to Make Recommendations on Social Media? [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Customer Behavior - Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.

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Deborah Fillman's curator insight, March 4, 9:42 AM

It may not be what you think...