Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.
Even better, you can quickly learn enough to be intelligently dangerous in short time. Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing.
One of the most rewarding aspects of improving an ecommerce site is the ability to measure the bottom-line impact of your search engine optimization program.
Conversion measurement is theoretically simple with ecommerce: Did the visitor buy something? Informational sites have to approximate engagement with vague measures, like newsletter sign-ups and coupon downloads. Ecommerce sites typically count these among their conversion types as well, but the ability to track impact on revenue is central to performance measurement. From revenue, you may even be able to measure profit and calculate other specific bus
Infographics don’t rock. They roll, and take your brand with them. Learn where to start, how to brainstorm, and how to synthesize ideas. Plus, see an original infographic –25 concepts and themes – that was created to inspire your own.
Some marketers make “content marketing” interchangeable with content-marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.
great website is the cornerstone of your business. If users can’t easily navigate it or see where you add value, you’re already losing money. But when it comes to updating your site, there are a lot of hidden pitfalls to be wary of.
There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report.
Market Research - In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively create customers without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
The first step in any SEO assignment is performing an audit of the client's website to identify the problem areas, areas of opportunity and a general sense of where you are and where you need to go. In other words, an SEO audit helps you chart the road map for the work ahead. This is true irrespective of whether this is an inbound SEO prospect, or someone you identified as a lead and have reached out to. This is a comprehensive guidebook on what SEO auditing involves and how you should go about it.
Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it's vital to understand the basic mechanisms behind how people search.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.