Some marketers make “content marketing” interchangeable with content-marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.
great website is the cornerstone of your business. If users can’t easily navigate it or see where you add value, you’re already losing money. But when it comes to updating your site, there are a lot of hidden pitfalls to be wary of.
There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report.
Market Research - In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively create customers without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
My biggest secrets for SEO and your content marketing budget? Content doesn't have to be expensive. You don't have to create all the content. You don't always need paid distribution. Now, learn what you should do with these tips.
Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it's vital to understand the basic mechanisms behind how people search.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.