Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several companies that do what you do. If you want to know what works, you could review your records and see which products or pieces of content have done best. Or you could multiply all that by how many competitors you have, and use their work to find out what gets the best results.
This gets even more attractive when you realize how easy it is to spy — i.e., gather information. Here are eleven tools to make your content espionage successful. Most of them will also give you insights into how to improve your own site, and information about what your audience is interested in.