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11 Free Ways to Track your Competitors

11 Free Ways to Track your Competitors | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several companies that do what you do. If you want to know what works, you could review your records and see which products or pieces of content have done best. Or you could multiply all that by how many competitors you have, and use their work to find out what gets the best results.

This gets even more attractive when you realize how easy it is to spy — i.e., gather information. Here are eleven tools to make your content espionage successful. Most of them will also give you insights into how to improve your own site, and information about what your audience is interested in.

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Bye Link Building. Hello Link Earning

Bye Link Building. Hello Link Earning | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While many people believed that Google would devalue links and instead use social mentions as a strong signal in their algorithm, it was Google’s head of web spam, Matt Cutts that said they had tested the algorithm without using links as a signal and the results were complete trash. So, let’s just get that out of the way and make one point crystal clear: links are here to stay and will always remain the top signal. What will continue to evolve and change is the method in which those links are acquired.

 

 

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Marilyn Moran's curator insight, October 20, 10:24 PM

If you have to continually build links on your own to get links; you might want to re-think your strategy.

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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared

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A Google Analytics Setup Checklist

A Google Analytics Setup Checklist | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this helpful how-to, columnist Brian Massey explains how to set up your analytics to get the most from your data.

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The 15 Best Browser Extensions to Improve Your Social Media Marketing

The 15 Best Browser Extensions to Improve Your Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.

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Marco Favero's curator insight, October 20, 11:50 AM

aggiungi la tua intuizione ...

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How to Research Your Competition on Facebook

How to Research Your Competition on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.

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Mike Allen's curator insight, October 20, 5:32 PM

Useful research but multimedia companies need multimedia research

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4 Ways Employers Can Use Social Video to Attract Top Talent

4 Ways Employers Can Use Social Video to Attract Top Talent | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are four ways employers can use social video to attract the perfect candidate.

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Landing Pages for Dummies: A How-To Guide

Landing Pages for Dummies: A How-To Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Landing pages work through elimination. They take out everything that’s not required and put the focus completely on the intended action.

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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

 

 

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Ashley Brown's curator insight, October 20, 12:26 AM

This article discussed the steps to social media marketing success. You must first have a clear, goal-oriented social media plan. If you don't have one in place you may end up causing customers to believe you're disorganized and eventually drive them to your competitors. some steps to Social Media Marketing Success are as followed:

1. Research and understand your audience: know who you're targeting and what interests them 

2.Use same social networks as audience: Know which social media platforms your target audience are most present on and then focus on those platforms

3. Identify KPIs: Figure out what you want your social media plan should accomplish

4. Align people at your company with plan: Make sure everyone is on the same page about the plan. Once this is figured out then delegate which people are completing which tasks within the social media plan

5. Write social media marketing playbook: Write a plan for your social media marketing campaign. list KPIs, audience profiles, campaign concepts etc

6. Set aside time at beginning of week to prepare: set aside a certain amount of time each week to create a schedule of what you're going to post within that week

7. Develop a content marketing calendar: make a calendar that details what posts are to be made on what day

8. Post content that is relevant: post content that is relevant to trends and news as soon as they come out and that are relevant to your brand. 

9. Treat your social channels differently: Don't post the same thing on all social media platforms

10.Assign someone to act as a customer service rep: make sure there is someone there to respond to your customer's feedback and questions

11. Schedule metrics report: 

12. Reanalyze your plan on a regular basis: if something isn't working switch it up and figure out what things the audience is responding to more. 

 

I found this article very useful. I also realized as I was reading this that at my internship we follow many of these steps when we go through our social media plans. I've created the schedule for our posts for our upcoming campaign that details what is to be posted that day/month and how frequently we post. Also number nine states to not treat all of your social media platforms differently in order to be effective. This proved to be true for some of the brands that my fellow classmates followed for their projects. They learned that the ones who didn't differentiate their posts across the mediums tended to not be as effective in engaging their target audience. 

 

Matthew Lenz's curator insight, October 20, 11:04 AM

Very interesting relative to MKTG 411. It is interesting to read different views on how to boost your business's social media presence. 

Mike Allen's curator insight, October 20, 5:27 PM

Useful summary 

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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:

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11 Ideal Facebook Tools for Marketers

11 Ideal Facebook Tools for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you're likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.

Here is a selection of our top picks for Facebook marketing tools.

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The Science of Positivity in Social Media

The Science of Positivity in Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

See the research behind the advice for positivity in social media, along with some examples of the brands and individuals who do it well.

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Want an Insanely Successful Blog? Perfect Your Process, Focus Less on the End Goal

Want an Insanely Successful Blog? Perfect Your Process, Focus Less on the End Goal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Though many through being positive and focused have indeed achieved massive goals, there is an even greater number of us who are still struggling and will continue to struggle until we change our game plan. Blogger burnout, depression, hopelessness and frustration can be a thing of the past if we change our attitude towards the small steps we must take on our journey to success. Indeed, the cliche, “it’s not winning that counts, it’s the journey” will have more meaning to you after reading and executing this.

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5 Ways Google Is Beating Apple

5 Ways Google Is Beating Apple | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In these important areas, Apple is falling behind one of its biggest rivals, search engine giant Google.
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5 Tips for Improving Your Presence on LinkedIn [SlideShare]

5 Tips for Improving Your Presence on LinkedIn [SlideShare] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

LinkedIn is a network for showing off your career successes, rewards, and goals. Is your profile up-to-par? Learn the five things you should be doing.

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Engage Fans and Followers With Google+ Polls

Engage Fans and Followers With Google+ Polls | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Polls can provide deep insight into your fans. Here’s what you need to know about Google+ Polls and how to incorporate them into your marketing efforts.

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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand.

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Mike Allen's curator insight, October 20, 5:30 PM

Important thought but remember you will also box yourself in to what you  print.

 

How should an experienced  marketer, HR specialist , Consultant in organisation development, experienced in commercial and public sector. Come across?

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How to Use Google+ Profiles and Pages for Better Visibility

How to Use Google+ Profiles and Pages for Better Visibility | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you using Google+? This article shares three tips for optimizing your Google+ profile and business page to make your business more visible.

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5 Questions to Help You Create Customer-Centric Landing Pages

5 Questions to Help You Create Customer-Centric Landing Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How well do you know your target audience? These 5 questions will get you thinking about ways to better engage your prospects with your landing pages.

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3 Tips for Creating Ecommerce Marketing Budgets

3 Tips for Creating Ecommerce Marketing Budgets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What follows are tips for helping marketers with budget constraints decide which marketing tactics to keep and which to cut.

 
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7 Experts Tell You How To Generate Leads With Social Media

7 Experts Tell You How To Generate Leads With Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Do you struggle trying to generate leads with social media? I asked 7 experts to find out what every business owner should be doing to do it right.

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What Do I Need To Do a Podcast?

What Do I Need To Do a Podcast? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**While podcast usage stayed rather stagnant for years, an interesting thing happened. Podcasting became the next big thing.

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Mike Allen's curator insight, October 20, 5:33 PM

Mmmmmmm?

 

yes it's worth it

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How to Increase Your YouTube Adsense Revenue

How to Increase Your YouTube Adsense Revenue | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If goofballs like Smosh or drunks like Epic Meal Time can make stacks of cash off YouTube Adsense Revenue...why can't you? Read on for advice on how you can increase your YouTube Adsense Revenue, and make your channel more popular.

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5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker

5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you feel a little frazzled by all of your content marketing duties, here are five ways to keep your cool and stay on track to meet your goals.

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Master This Storytelling Technique to Create an Irresistible Content Series

Master This Storytelling Technique to Create an Irresistible Content Series | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

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5 Epic Content Marketing Tips from Joe Pulizzi

5 Epic Content Marketing Tips from Joe Pulizzi | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. 

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