Creating a mobile app is only the beginning of a successful app strategy. It's important to understand where users are coming from and how they're behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users. Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads. Let’s go through each social network and learn why marketers should go for video content to boost their 2015 social media campaign.
It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity. Social media is an extension of retail locations, not a separate entity.
SEO agencies are always after big-name, big-spend clients, but the reality is our bread and butter is usually made up of a large number of smaller accounts. With only a few hours each month how can we as SEO specialists make a difference on a small account?
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge, but there are a variety of great online tools to help.
Here is a list of free and premium tools to generate content. There are content discovery tools, curating tools to find and publish topical content, production tools to create and edit content, and tools for acquiring content.
Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools, you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. If you’ve dug around Google Webmaster Tools and are longing for more in-depth tips and advice, you’ve come to the right place! Let’s dive into five of the advanced Google Webmaster Tools features you should be using to improve your site’s SEO:
Twitter wants you to keep your eye on your feed. To keep those eyeballs right where it wants them, beginning today deals from various businesses will start showing up in that feed.
Called Twitter Offers, merchants can now embed offers into Twitter cards and tweet them to their followers. If you see a deal you like, you can add the offer to your credit or debit card and use that card to purchase the item or service. No coupons or need to bring up an app on your smartphone. It’s all tied to your card.
The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding? Here are the top 25 restaurant brands in social and why McDonalds leads the industry.
Writing great content. Choosing the right headline. Getting people to read it. What’s next? Sometimes we tend to neglect the last and most vital part of content marketing – converting blog readers to users.
Think of it this way: increasing the conversion from your blog by even 10% gives the same result as raising the traffic by 10% or writing 10% more posts.
With small tweaks, it’s possible to double or triple the conversion rate, which is the end target. Most of the time, increasing the conversion rate can be done easily by adding a certain button or the right link.