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How Does Google Determine the Language of a Query?

How Does Google Determine the Language of a Query? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
When someone conducts an ambiguous search on Google, it’s algorithm needs to figure out the user's preferred language to understand the result category.
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New Facebook Features Marketers Will Be Using in 2015

New Facebook Features Marketers Will Be Using in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here’s a look at the new Facebook features that marketers will aid your strategies in 2015.

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5 Retailers Who Nailed It This Holiday Season

5 Retailers Who Nailed It This Holiday Season | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here’s a look at five holiday campaigns that topped the “nice” list for us this year due to their creativity, as well as their imaginative integration of digital and social.

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Momentum Factor's curator insight, Today, 11:30 AM

One retailer devised a way to add e-commerce capabilities to Instagram! Here are 5 of the most creative holiday campaigns this year.

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13 content delivery networks to speed up your website

13 content delivery networks to speed up your website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Some of the best CDN providers around, that can dramatically decrease bandwidth consumption and speed up content delivery.

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Marco Favero's curator insight, Today, 1:19 PM

aggiungi la tua intuizione ...

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How to Improve Your Engagement on Google+ [INFOGRAPHIC]

How to Improve Your Engagement on Google+ [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What makes the perfect post on Google+? According to data from over 800,000 posts on Google+, the answer is a photo post that is accompanied by over 100 characters, apparently!

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The Ultimate Guide – The 10 Key Steps For How To Start A Blog That Makes Money

The Ultimate Guide – The 10 Key Steps For How To Start A Blog That Makes Money | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing, and it has become a serious business and source revenue for many e-preneurs around the world.

 

 

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How to Consistently Raise Your Own Bar for Success

How to Consistently Raise Your Own Bar for Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Today, harnessing creativity that changes consumer behavior can cut a deep path to success. Here's a guideline to consistently raise our bar for success.

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How to Sell on Social Like The Best E-Commerce Brands

How to Sell on Social Like The Best E-Commerce Brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media has proven to be a legitimate marketing channel, but many e-commerce brands still believe social is just a top-of-the-funnel marketing channel.

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10 Ways to Get More People to Read Your Content

10 Ways to Get More People to Read Your Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You work hard to create great content, and people should see it. Follow these 10 steps to drive more readers to your posts.

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Why Personalized Marketing Will Dominate in 2015 [Infographic]

Why Personalized Marketing Will Dominate in 2015 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing Strategy - Check out these five reasons to include personalized marketing in your planning for 2015.

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iWebContact's curator insight, Today, 12:02 AM

Businesses will need to adapt their digital strategies

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The Coming Convergence of Social Media and Customer Experience

The Coming Convergence of Social Media and Customer Experience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media.

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kamola's curator insight, December 20, 7:03 PM

http://tasawk.com

Darcy Bevelacqua's curator insight, Today, 10:14 AM

Social media is about customer engagement and customer experience. The quality your cusotmer's expect is not related to thier experienecs with your company. Instead it is driven by thier experiences with all the other companies they do business with. 

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What Digital Marketers Can Expect in 2015

What Digital Marketers Can Expect in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing Strategy - The following five trends will make a big difference in digital marketing in 2015.

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An Overview of the Major Google Algorithm Updates of 2014

An Overview of the Major Google Algorithm Updates of 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Take a look back on the major changes to Google algorithm changes that marked the year 2014, and how your marketing could have been affected.

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Momentum Factor's curator insight, December 19, 12:02 PM

Pigeon, Penguin, Pirate and Panda, O my! Here's a look back at the ways Google changed their search algorithm in 2014.

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How Mobile Changes Your Holiday Email Marketing

How Mobile Changes Your Holiday Email Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.
 
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Using Buyer Personas to Boost Your SEM Performance

Using Buyer Personas to Boost Your SEM Performance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Do you really know who you're targeting with your ad spend? Improve your SEM campaigns with buyer personas in just a few easy steps.

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How To Use Facebook Ads to Promote Your Blog Content

How To Use Facebook Ads to Promote Your Blog Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Could you use more traffic to your blog?

Have you considered Facebook ads?

To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.

In this article you’ll discover how promoting blog content can help maintain your Facebook reach.

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Marco Favero's curator insight, Today, 1:18 PM

aggiungi la tua intuizione ...

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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out these 21 free and easy-to-use visual content creation tools.

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How To Increase In-Store Sales With Online Marketing

How To Increase In-Store Sales With Online Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As many as 88 percent of consumers are researching items online and then buying in a physical store. To take advantage, your brand needs to be equipped with a digital marketing strategy that can put your products in front of the right users at the right time. A comprehensive digital marketing plan will help cut through the noise and boost your digital return on investment by driving sales to your offline business.

 

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50 Awesome Responsive Web Designs of 2014

50 Awesome Responsive Web Designs of 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This year's holiday season has proven that online visitors are continuing to use multiple devices for online search. Is your responsive web design ready?

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Three Ways To Rock Organic Search Results

Three Ways To Rock Organic Search Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results.

In this post, you'll find three ways your business can rock organic search results, as opposed to paid search efforts (SEM), which largely depend on budgets that may not be realistic for a small business.

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The 8 Most Common Content Optimization Mistakes We Saw In 2014

The 8 Most Common Content Optimization Mistakes We Saw In 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Your content may be great, but it won't help your marketing efforts if search engines aren't indexing it. Columnist Arnie Kuenn explores 8 common optimization errors and how to address them.
 
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4 Brands Using Holiday Pinterest Gift Ideas To Create Sales

4 Brands Using Holiday Pinterest Gift Ideas To Create Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Throughout the year, Pinterest has made its site more appealing for brands and has added features that allow more measurable goals to be set for this year’s holiday campaigns. The addition of Promoted Pins and easy access to account analytics data for business accounts allows brands to easily assess their ROI and improve their strategies.

Overall, brands on the Pinterest are taking advantage of the platform to feature holiday gift guides and act as a helpful resource that aids the shopping experience for users. While every company has approached their gift guide differently, there are a few that have really differentiated themselves from the competition.

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How to Drive Referral Traffic with Social Sharing

How to Drive Referral Traffic with Social Sharing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

 

Have you ever went on to your Google Analytics and seen a big spike in traffic? Like every good marketer you probably commenced with your happy dance before embarking on a mission to find out how exactly that happened, and more importantly; how to do it again.

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The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater Results

The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing Strategy - To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year.

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15 beautiful ways to use the new Instagram filters

15 beautiful ways to use the new Instagram filters | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Ideas on where to effectively use the new Instagram filters for beautiful photos.
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10 Ways to Succeed with Mobile Content Marketing

10 Ways to Succeed with Mobile Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There is a seismic shift in media. It's not a fad but a generational trend. Want to succeed at mobile content marketing? Here are some tips to ensure you do

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