The humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing, and it has become a serious business and source revenue for many e-preneurs around the world.
Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media.
As many as 88 percent of consumers are researching items online and then buying in a physical store. To take advantage, your brand needs to be equipped with a digital marketing strategy that can put your products in front of the right users at the right time. A comprehensive digital marketing plan will help cut through the noise and boost your digital return on investment by driving sales to your offline business.
Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results.
In this post, you'll find three ways your business can rock organic search results, as opposed to paid search efforts (SEM), which largely depend on budgets that may not be realistic for a small business.
Throughout the year, Pinterest has made its site more appealing for brands and has added features that allow more measurable goals to be set for this year’s holiday campaigns. The addition of Promoted Pins and easy access to account analytics data for business accounts allows brands to easily assess their ROI and improve their strategies.
Overall, brands on the Pinterest are taking advantage of the platform to feature holiday gift guides and act as a helpful resource that aids the shopping experience for users. While every company has approached their gift guide differently, there are a few that have really differentiated themselves from the competition.
Have you ever went on to your Google Analytics and seen a big spike in traffic? Like every good marketer you probably commenced with your happy dance before embarking on a mission to find out how exactly that happened, and more importantly; how to do it again.