68% of shoppers abandon their e-commerce shopping carts. Ouch.Shopping cart abandonment accounts for $18 billion in lost revenue every year. That stings the bottom line a bit, doesn’t it?
Fortunately, there are simple ways you can gain back some of that lost revenue. This infographic shows eleven e-commerce tactics any company can use to stop the flow of revenue out of digital shopping carts. Imagine your sales being 68% higher next year. Sounds like a promotion to us.
Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they plan to sell/market it. Likewise, seasoned content marketers shouldn’t build an epic piece of content unless they know how it will reach a wide audience.
13 content marketing experts share their strategies for promoting content.
Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked.
How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? Whatever you really think, there’s no denying that your customers hold the keys to making your company more successful.
According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing “snack culture” it’s more important than ever to utilize new marketing strategies such as visual content. To engage consumers, or businesses in B2B marketing, one has an estimated 6 seconds to convince the reader that the content is worth continuing to invest time into. Visual content such as slideshows, video presentations, or infographics can effectively enhance your message to your consumers.
Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.
In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.
The new year is around the corner. If your resolution for 2015 is to be more productive, there are some good tools available to help.
Here is a list of tools to get things done in 2015. There are to-do lists, calendars, notebooks, communication organizers, and game apps to make you more productive. There are dedicated mobile apps and multi-platform apps. Some of these apps are new, while others are established tools.
Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audience. If an advert hits that sweet spot and goes viral, it can totally transform a brand. That’s why marketers have started to cater specifically for the social media scene and no longer treat it as an after-thought. We’ve seen some impressive social media campaigns this year – but here are some of the best.
Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and forming office relationships. So, let’s talk—specifically, about how you can improve your conversational skills. These 10 links will help.