According to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, mobile is now dominating the consumer purchase decision process. But what’s surprising is that nearly two-thirds of mobile-driven purchases happen offline.
The study shows that mobile has now eclipsed desktop as a research tool. Consumers are spending more time on their mobile devices than ever, account for up to 64% of total time spent online. Of those mobile users, 42% consider mobile the most important resource in their purchase process.