According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing “snack culture” it’s more important than ever to utilize new marketing strategies such as visual content. To engage consumers, or businesses in B2B marketing, one has an estimated 6 seconds to convince the reader that the content is worth continuing to invest time into. Visual content such as slideshows, video presentations, or infographics can effectively enhance your message to your consumers.
Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.
In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.
You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time.
Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post. By crafting a magnetic headline, you’ll increase the number of people that will actually read your content.
Managing your various Google properties is getting easier, but can still be confusing. Especially if you haven’t been keeping up with all of the changes that Google has implemented the past year or two.
Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.
Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and forming office relationships. So, let’s talk—specifically, about how you can improve your conversational skills. These 10 links will help.
Facebook is a really convenient place to discover new video content; you’re already reading news and stalking your friends on the network, after all. Unfortunately, its interface also kind of sucks, so businesses tend to refer users to their YouTube channels instead.
This might start changing. As TechCrunch spotted, Facebook is running a trial with certain Pages that allows them to pick a video to highlight in a large frame on their video section. There’s even a live comment feed to see what others are thinking.
It’s the Wild West out there for content marketers. As we inch ever so close to 2015, it’s becoming more and more apparent that new pioneers will be moving into the Content Territory. We’re already seeing it…companies are producing content left and right, with a gold-rush enthusiasm for what may lie ahead: more traffic, more leads, and more business. Plus the hopes of getting all that while lowering their marketing costs and boosting profitability.
In October, Google started rolling out a new update to its search algorithm. Penguin 3 is part of the ongoing effort to reduce spam and other low-quality content on the web. While only a small percentage of websites (the worst offenders) were drastically affected, many more may have lost a little ground, and with it, valuable traffic.
A successful link-building strategy is no longer a manipulative effort; instead, it now revolves around quality content publication that attracts inbound links like a magnet. In this article, you'll discover how to create and implement a quality, successful link-building campaign.