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How to Stop Facebook Contest Fraud and Deter Prize Hunters

How to Stop Facebook Contest Fraud and Deter Prize Hunters | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Find out how to stop Facebook contest fraud and make sure only genuine fans enter and win your Facebook contests, giveaways and promotions.

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Social Media Fails: How Not to Ruin Your Campaign

Social Media Fails: How Not to Ruin Your Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Major social media fails can generate negative publicity and cause real harm to your brand. Tips on how to avoid such mistakes from the very beginning.

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Google Improves Crawling and Indexing of Location-Adaptive Pages

Google Improves Crawling and Indexing of Location-Adaptive Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of page
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How to Use Psychological Biases to Sell Better and Faster

How to Use Psychological Biases to Sell Better and Faster | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get 10 brain quirks that can help you sway prospects' decisions -- without them even knowing it.

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10 A/B testing tools to help improve conversions

10 A/B testing tools to help improve conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Any form of testing is usually assumed to be technical, difficult to implement and time consuming, however it doesn't have to be with this collection of tools makes it simple to jump into A/B testing and to help gain valuable customer insights. While the results are only as good as the test you create, you can at least spend more time asking the right questions than trying to actually execute your tests.

 
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No Time to Create Content? No Way! 13 Tips for Quick and Easy Content

No Time to Create Content? No Way! 13 Tips for Quick and Easy Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Think you don’t have time for content? Think again.

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Your Guide To Email Design

Your Guide To Email Design | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails.

In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails, and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources.



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20 Examples of Fabulous Explainer Videos

20 Examples of Fabulous Explainer Videos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking to create an explainer video? Here are 20 examples to get you inspired!

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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're working for a brand, you probably want to make sure you're on top of all your KPIs, but few of us are able to carefully track our valued metrics 24 hours a day. 

So in addition to providing you with some useful insights into why it’s so important to write down everything you do, you'll find some useful tips on how to get this started with the tools you likely already use. Most importantly, you'll find how to keep track of drastic changes in web traffic and user engagement.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

13 Bright Ideas for Running Smarter Retargeting Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to supercharge your retargeting strategies with these 13 bright ideas.

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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic]

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover the top global trends in both visual content design and pop culture.

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How to do Keyword Research in 90 Minutes

How to do Keyword Research in 90 Minutes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).

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6 Inbound Marketing Techniques Every Business Should Use

6 Inbound Marketing Techniques Every Business Should Use | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.

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Farah Jouffroy's curator insight, January 29, 3:50 AM

Il y a du boulot ;-)

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The Definitive Guide To Pinterest For E-Commerce

The Definitive Guide To Pinterest For E-Commerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the answers.

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Must-Have Community Management Resources and Tools

Must-Have Community Management Resources and Tools | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are my picks for for the best community management resources to help you step up your game and raise the bar in your organization and beyond.

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Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics

Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.

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6 Productivity Hacks For Content Marketers

6 Productivity Hacks For Content Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

From content curation, organization to simple planning and time hacks, you'll find a ton of great tips.

 
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SEO Best Practices and Trends for 2015

SEO Best Practices and Trends for 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. Here are the top 8 SEO trends to watch for in 2015.
 
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Let Your Humanity Shine in Social Media - Social Pros Podcast

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.

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A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday

A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.

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Market Research Using Social Media

Market Research Using Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You're already using social media to manage your brand presence. Why not use these same tools as a focus group to get valuable feedback?

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Write Here Services's curator insight, January 29, 10:01 PM

Market research is very important prior to building a business. To learn more on how to do this, visit https://www.facebook.com/writehereservices today!

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You've Got Brand Ambassadors. Now What?

So you've turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.

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PivotPointBrands's curator insight, January 29, 12:12 PM

Great suggestions. If anyone is thinking that these steps are too time-consuming, I'd think a quick cost/benefit analysis would show that scheduling time for even a few of these suggestions would be well worth the time.

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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you measure the ROI of content marketing? First, you need to create a benchmark. Here's how.

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How to use Snapchat's new Discover feature

How to use Snapchat's new Discover feature | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to get the most out of Snapchat's Discover feature, the app's first major update that has nothing to do with messaging.

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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.

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Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.

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