The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. Here are the top 8 SEO trends to watch for in 2015.
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.
One of the biggest concerns small businesses have when they start getting reviews online is that they have no control over them. Whether they are negative, positive, indifferent or flat-out incorrect, a small business owner can’t just take them down.
Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.
Any form of testing is usually assumed to be technical, difficult to implement and time consuming, however it doesn't have to be with this collection of tools makes it simple to jump into A/B testing and to help gain valuable customer insights. While the results are only as good as the test you create, you can at least spend more time asking the right questions than trying to actually execute your tests.
When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails.
In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails, and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources.
If you're working for a brand, you probably want to make sure you're on top of all your KPIs, but few of us are able to carefully track our valued metrics 24 hours a day.
So in addition to providing you with some useful insights into why it’s so important to write down everything you do, you'll find some useful tips on how to get this started with the tools you likely already use. Most importantly, you'll find how to keep track of drastic changes in web traffic and user engagement.