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6 Productivity Hacks For Content Marketers

6 Productivity Hacks For Content Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

From content curation, organization to simple planning and time hacks, you'll find a ton of great tips.

 
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SEO Best Practices and Trends for 2015

SEO Best Practices and Trends for 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. Here are the top 8 SEO trends to watch for in 2015.
 
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Let Your Humanity Shine in Social Media - Social Pros Podcast

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.

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A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday

A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.

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Market Research Using Social Media

Market Research Using Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You're already using social media to manage your brand presence. Why not use these same tools as a focus group to get valuable feedback?

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Write Here Services's curator insight, January 29, 10:01 PM

Market research is very important prior to building a business. To learn more on how to do this, visit https://www.facebook.com/writehereservices today!

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You've Got Brand Ambassadors. Now What?

So you've turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.

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PivotPointBrands's curator insight, January 29, 12:12 PM

Great suggestions. If anyone is thinking that these steps are too time-consuming, I'd think a quick cost/benefit analysis would show that scheduling time for even a few of these suggestions would be well worth the time.

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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you measure the ROI of content marketing? First, you need to create a benchmark. Here's how.

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How to use Snapchat's new Discover feature

How to use Snapchat's new Discover feature | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to get the most out of Snapchat's Discover feature, the app's first major update that has nothing to do with messaging.

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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.

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Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.

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For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)

For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.

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3 Tips For Responding to Negative Feedback

3 Tips For Responding to Negative Feedback | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One of the biggest concerns small businesses have when they start getting reviews online is that they have no control over them. Whether they are negative, positive, indifferent or flat-out incorrect, a small business owner can’t just take them down.

 
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PivotPointBrands's curator insight, January 27, 11:21 AM

There is especially no reason to panic about a negative online review if you've done your due diligence in managing your brand. A strong brand will have enough advocates in the online world to compensate for a negative review. A poorly managed brand - not so much.

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How People See Your Website [INFOGRAPHIC]

How People See Your Website [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.

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Andrew Wroblewski's curator insight, January 27, 6:21 AM

http://seorochester.wordpress.com

Maria Rekrut's curator insight, January 27, 3:24 PM

Maybe you'll need to redesign your website.

Leanne Cohens's curator insight, January 27, 11:10 PM

17 - 50 milliseconds, that is all you get before a customer has made up their mind regarding your website. This affects your company's credibility ... so how important is your website design now?

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10 A/B testing tools to help improve conversions

10 A/B testing tools to help improve conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Any form of testing is usually assumed to be technical, difficult to implement and time consuming, however it doesn't have to be with this collection of tools makes it simple to jump into A/B testing and to help gain valuable customer insights. While the results are only as good as the test you create, you can at least spend more time asking the right questions than trying to actually execute your tests.

 
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No Time to Create Content? No Way! 13 Tips for Quick and Easy Content

No Time to Create Content? No Way! 13 Tips for Quick and Easy Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Think you don’t have time for content? Think again.

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Your Guide To Email Design

Your Guide To Email Design | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails.

In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails, and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources.



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20 Examples of Fabulous Explainer Videos

20 Examples of Fabulous Explainer Videos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking to create an explainer video? Here are 20 examples to get you inspired!

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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're working for a brand, you probably want to make sure you're on top of all your KPIs, but few of us are able to carefully track our valued metrics 24 hours a day. 

So in addition to providing you with some useful insights into why it’s so important to write down everything you do, you'll find some useful tips on how to get this started with the tools you likely already use. Most importantly, you'll find how to keep track of drastic changes in web traffic and user engagement.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

13 Bright Ideas for Running Smarter Retargeting Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to supercharge your retargeting strategies with these 13 bright ideas.

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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic]

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover the top global trends in both visual content design and pop culture.

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How to do Keyword Research in 90 Minutes

How to do Keyword Research in 90 Minutes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).

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6 Inbound Marketing Techniques Every Business Should Use

6 Inbound Marketing Techniques Every Business Should Use | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.

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Farah Jouffroy's curator insight, January 29, 3:50 AM

Il y a du boulot ;-)

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The Definitive Guide To Pinterest For E-Commerce

The Definitive Guide To Pinterest For E-Commerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the answers.

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Why Personalized Marketing Will Dominate in 2015

Why Personalized Marketing Will Dominate in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Personalized marketing engages consumers with custom offers and services. This strategy will become imperative for companies looking to grow in 2015.

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Marco Favero's curator insight, January 27, 12:33 PM

aggiungi la tua intuizione ...

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How To Improve Your Google Plus Post Interactions By 8,400 Percent

How To Improve Your Google Plus Post Interactions By 8,400 Percent | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you ever wondered why some Google+ posts attract hundreds, if not thousands, of shares and +1 while some simply drown in a sea of noise almost immediately after being published?

What is the difference between a popular Google+ post and the average ones? What is it that makes a reader want to share your Google+ post or even take the time to read it in the first place?


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Tangram Media's curator insight, January 28, 10:01 AM

My Tips:

  • extend your circles by creating multiple ones and add people as you go
  • use #hashtags !
  • always add images
  • link your content
  • entice your followers to comment and share