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How to Write a Blog Post Outline: A Simple Formula to Follow

How to Write a Blog Post Outline: A Simple Formula to Follow | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn the step-by-step process to writing an awesome blog post outline.

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5 Terrific Tips For Stellar Holiday Service On Social Media

5 Terrific Tips For Stellar Holiday Service On Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Current or potential customers are extremely vocal on social and reaching out to a business publicly on Facebook or Twitter garners the attention of many. With increased sales and inquiries during the holiday season, follow these tips to ensure you offer the kind of social customer service that will wow shoppers this holiday season:

 

 

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The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC]

The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to rank higher in Google search results? Are you wondering how to make your website more appealing and Google friendly? Wonder no more! This infographic proposes 11 tips on how to make your blog posts search-engine-friendly.

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Marco Favero's curator insight, Today, 5:25 PM

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Michelle Smith's curator insight, Today, 6:32 PM

We talked about SEO in class and I think this article has great tips on how to accomplish ranking higher in Google results. Having a great title is really important when it comes to being ranked higher on Google. Obiviously the title tag needs to be short, this article says under 55 words and the keywords that you expect people to look up in order to find you need to be in the title. Using visual media also helps because its boosts the user-interaction signals that Google pays attention to. As stated before, mentioning keywords is crucial. The more keywords, the better. 

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How to Target Different Generations by Identity on Social Media

How to Target Different Generations by Identity on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend.

 

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Are Emerging Social Networks Right For Your Brand?

Are Emerging Social Networks Right For Your Brand? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social networks are not to dismissed when it comes to modern day marketing, but should your brand even bother with Wanelo, Polyvore, Instagram or Snapchat?

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Marco Favero's curator insight, November 22, 6:40 PM

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How to Structure a Perfect SEO Optimized Page

How to Structure a Perfect SEO Optimized Page | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.

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Marco Favero's curator insight, November 21, 7:17 PM

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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy

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Eloquens's curator insight, Today, 9:23 AM

This could be a great template for your business's social media marketing plan. Includes many of the same elements as a traditional marketing plan!

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Does Your Content Pass the Resharing Test?

Does Your Content Pass the Resharing Test? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.

 
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Becoming Recommended: How to Build a Business Others Love Recommending

Becoming Recommended: How to Build a Business Others Love Recommending | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you rely on word of mouth to promote your business?

Are you wondering how to get more people to recommend your product or service?

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A Systematic 3D Approach to Brainstorming New Content Topics

A Systematic 3D Approach to Brainstorming New Content Topics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his "3D" approach to tap back into writing about the industry, profession, or niche within which you work.

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Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels.

The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog, but is also available across various tablets and iBook for free.

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A Beginner's Guide to Retargeting Campaigns

A Beginner's Guide to Retargeting Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how retargeting works, what platforms to run different campaigns on, and how to set up a retargeting ad on Facebook.

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Firefox to switch default search from Google to Yahoo

Firefox to switch default search from Google to Yahoo | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Yahoo will soon be the default search engine on Firefox browsers. Mozilla CEO Chris Beard announced a new five-year partnership between the two Wednesday.

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30 Little-Known Features of Facebook, Twitter, and More

30 Little-Known Features of Facebook, Twitter, and More | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The hidden and little-known features of all six major social media sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.

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Marco Favero's curator insight, Today, 5:39 PM

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Social Media: Your Business Can't Thrive Without It

Social Media: Your Business Can't Thrive Without It | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media is the real-time pulse of what we like, love, and loath. Search engines want to measure this in order to make rankings more relevant.

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Jeff Guzzo's curator insight, Today, 5:18 PM

The article "Social Media: Your Business Can't Thrive Without It" is written by Stoney G deGeyter. The article is about achieving top search engine rankings through social media. The question in this article is if businesses SEO can thrive without using social media. The short answer is "no". The answer to why the answer is no is explained throughout the article. The author explains that using links used to be the main way to achieve top search engine rankings. But today, social media must also be used, as well as content, site usability, and conversions. The summary of the story is: it is difficult to achieve top search engine rankings without SEO and social media; and an SEO won't thrive if social media isn't used.

 

I thought this article was a great read. It put the importance of social media into perspective and provided useful insight regarding the topic. It is true that social media plays a large role on many factors in business. Businesses should definitely utilize social media to keep up in today's world. 

 

-Jeff G.

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7 Landing Page Tweaks For Better Lead Generation

7 Landing Page Tweaks For Better Lead Generation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If the traffic to your landing page is good, but lead generation is stalled, make these changes today!

 

 

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Stop Wasting Time & Money On Your Content Marketing

Stop Wasting Time & Money On Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Following are eight ways in which content marketers often waste time and money on content marketing – accompanied by tips to be efficient yet successful without wasting resources or breaking the bank:

 
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Seven Tips for Creating Credibility for a Marketable Website

Seven Tips for Creating Credibility for a Marketable Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Whether you're a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It's easy to get wrong.

Luckily, a lot of the mistakes you might make have simple solutions. The following are some of the best ways to avoid some of the worst mistakes.

 

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Marco Favero's curator insight, November 21, 7:17 PM

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Gina Tucker's curator insight, November 21, 8:14 PM

driving conversations on your website is not a means to an end goal, but it is a goal in of itself. Gain credibility by becoming a thought leader online. Show your industry knowledge and share relevant content to spark conversations and offer credibility to your business. 

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Five Big Mistakes That B2B Marketers Make in Driving Leads

Five Big Mistakes That B2B Marketers Make in Driving Leads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Although 86% of B2B marketers are using content marketing, only 35% of them are tracking their efforts, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report by MarketingProfs and the Content Marketing Institute.

Many media outlets reacted to this error, rightly urging their colleagues to get tracking. Marketing via mobile device, the Internet, and tablets are evolving fields, and its practitioners are mere mortals, so growing pains and glitches are bound to happen as B2B marketers develop their skills in driving leads.

Here are some mistakes B2B marketers are making—and some ways they can fix them.

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Gina Tucker's curator insight, November 21, 8:15 PM

Some automation is good, but its essential that your clients understand there is a PERSON on the other side of this piece of content. Drive leads by sparking connections with people, not treating them as dollars to be earned. 

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How to Enhance Mobile Pages to Increase Phone Leads

How to Enhance Mobile Pages to Increase Phone Leads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking to increase phone leads for your business? Learn how to optimize your mobile pages to attract more customers.

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Tip: Turn Your Company’s Email Into A Content Library

Tip: Turn Your Company’s Email Into A Content Library | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you are reading this, you likely send tons of emails every day.  Your boss, your coworkers, your employees — they send a ton of email too.

Those emails are your untapped resource of content. 

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Customer Voice: A Landing Page Copy's Secret Weapon

Customer Voice: A Landing Page Copy's Secret Weapon | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion.

To assist in the goal of landing page success, a number of software platforms exist to help marketers test landing page elements. Visuals, calls-to-action (CTAs), layouts, offers, buttons, and many more elements can be tested. Software can help you conduct A/B tests and create new landing pages on the fly. Just a tweak with the placement of a key visual element might lead to a significant increase in landing page performance.

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3 things to know about marketing to Generation Z

3 things to know about marketing to Generation Z | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income.

Comprising 25% of the U.S. population, brands need to understand how to market to Gen Z. Here are three things every marketer should know about this group:

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Twitter's 'Buy' button gets its first holiday promotion

Twitter's 'Buy' button gets its first holiday promotion | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Twitter is launching the first holiday promotion for its "Buy" button.
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How to Optimize Your Images to Work Across Social Networks

How to Optimize Your Images to Work Across Social Networks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do your images look good on all social platforms?

Are you making different images for each type of social share?

Creating one image that looks good on several networks saves time, money and improves your visibility.

In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.

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