Are you talking only about your business on social media?Do you want to publish other types of updates to engage your followers?A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line.In this article you'll discover seven ways to get people to remember your business and make your social media efforts successful.
It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?
Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their hands.
Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.
Even the highest quality articles won’t automatically attract shares and Likes, and getting traffic to an article is more difficult than posting it on WordPress and sharing it on Twitter. You need to have a plan in place, and you need to commit long-term to the success and growth of your blog.
Here’s a 7-step checklist to writing the kind of content that gets shared.
One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run a more efficient business, you might want to implement a customer loyalty program.
Do you need an easy way to find new content to pin?Would you like to see pins from people other than those you follow?Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.
In this article you'll discover how to find and use Pinterest interests to improve visibility and engagement.
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.
In its most basic definition, psychology is the science of behavior and the mind. As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.
A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.
When searching, being specific really helps. When searching for a piece of content or a product via Google, you probably experiment with a variety of search terms until you find a specific phrase that brings up the results you want.This process gives us some valuable clues about search. It suggests that people don’t just tap a couple of words into Google and hope for the best. They build longer, more complex search queries that give them a better chance of finding the specific product or service they’re after.
That’s the value of the long tail keyword. And if you’re not already using long tail keywords in your web content and articles, you should probably start right away.
Which Thanksgiving food are you? Which punk icon are you? How will you meet your significant other? Were you cool at school? Which emoji should you be reincarnated as?
The list of quizzes can go on and on as the Buzzfeed’s army of 100 content creators produce one to five quizzes every day and millions of people keep taking them.
Buzzfeed’s “What City Should You Live In?” has generated 20 million unique visitors and they says that “quizzes are smashing traffic records and generating more Facebook comment threads than any viral posts in the site’s history”.