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From 'Gangnam' To 'The Fox': The Nature Of A Viral Video

From 'Gangnam' To 'The Fox': The Nature Of A Viral Video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Before you know it, you have shared the link with everyone you know, and seen it more times than you care to admit. It's a viral video. But are they simply a blip on the radar? Do they all see the same life-cycle and longevity?

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5 Questions to Help You Create Customer-Centric Landing Pages

5 Questions to Help You Create Customer-Centric Landing Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How well do you know your target audience? These 5 questions will get you thinking about ways to better engage your prospects with your landing pages.

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3 Tips for Creating Ecommerce Marketing Budgets

3 Tips for Creating Ecommerce Marketing Budgets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What follows are tips for helping marketers with budget constraints decide which marketing tactics to keep and which to cut.

 
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7 Experts Tell You How To Generate Leads With Social Media

7 Experts Tell You How To Generate Leads With Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Do you struggle trying to generate leads with social media? I asked 7 experts to find out what every business owner should be doing to do it right.

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What Do I Need To Do a Podcast?

What Do I Need To Do a Podcast? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**While podcast usage stayed rather stagnant for years, an interesting thing happened. Podcasting became the next big thing.

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How to Increase Your YouTube Adsense Revenue

How to Increase Your YouTube Adsense Revenue | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If goofballs like Smosh or drunks like Epic Meal Time can make stacks of cash off YouTube Adsense Revenue...why can't you? Read on for advice on how you can increase your YouTube Adsense Revenue, and make your channel more popular.

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5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker

5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you feel a little frazzled by all of your content marketing duties, here are five ways to keep your cool and stay on track to meet your goals.

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Master This Storytelling Technique to Create an Irresistible Content Series

Master This Storytelling Technique to Create an Irresistible Content Series | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

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5 Epic Content Marketing Tips from Joe Pulizzi

5 Epic Content Marketing Tips from Joe Pulizzi | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. 

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Social Marketing 2015: The Key to ROI Will Come from Within - eMarketer

Social Marketing 2015: The Key to ROI Will Come from Within - eMarketer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For as long as social media marketing has been around, marketers have struggled with how to determine return on investment. According to a new eMarketer report, in 2015, marketers will finally start to realize that the answers to measuring social media success will come from internal metrics, rather than external.

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5 Ways Smart Marketers Accrue Social Influence

5 Ways Smart Marketers Accrue Social Influence | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Columnist Katy Keim outlines steps you can use to take advantage of influencers in social media.

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Google Updates Search Algorithm To Weed Out "Notorious" Piracy Sites

Google Updates Search Algorithm To Weed Out "Notorious" Piracy Sites | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Today Google released an updated version of their report on How Google Fights Piracy, which details the ways the company fends off piracy across its services. The updated version expands on the 2013 edition with updated numbers and new developments that have occurred within Google over the past year.

 
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The Pillars of Online Marketing Success in 2014 and Beyond

The Pillars of Online Marketing Success in 2014 and Beyond | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.

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Marco Favero's curator insight, October 18, 5:29 AM

aggiungi la tua intuizione ...

RB's curator insight, October 19, 3:35 AM

Some great tips here -  remember most website builders particularly Wordpress come with mobile friendly tools for android and smart phones.  You will generally not need a separate service or designer to create a mobile friendly view of your website or blog. RB...top tips.

Sophie (GRIMOIN)-KREBS's curator insight, October 19, 12:50 PM

Videos have and will bring opportunities particularly online but also in stores.

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Why Change Management Comes into Play in B2B Marketing

Why Change Management Comes into Play in B2B Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The new ways of modern marketing can transform an organization. However, the barriers to change within organizations make it hard for true change to occur.

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4 Ways Employers Can Use Social Video to Attract Top Talent

4 Ways Employers Can Use Social Video to Attract Top Talent | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are four ways employers can use social video to attract the perfect candidate.

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Landing Pages for Dummies: A How-To Guide

Landing Pages for Dummies: A How-To Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Landing pages work through elimination. They take out everything that’s not required and put the focus completely on the intended action.

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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

 

 

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Ashley Brown's curator insight, Today, 12:26 AM

This article discussed the steps to social media marketing success. You must first have a clear, goal-oriented social media plan. If you don't have one in place you may end up causing customers to believe you're disorganized and eventually drive them to your competitors. some steps to Social Media Marketing Success are as followed:

1. Research and understand your audience: know who you're targeting and what interests them 

2.Use same social networks as audience: Know which social media platforms your target audience are most present on and then focus on those platforms

3. Identify KPIs: Figure out what you want your social media plan should accomplish

4. Align people at your company with plan: Make sure everyone is on the same page about the plan. Once this is figured out then delegate which people are completing which tasks within the social media plan

5. Write social media marketing playbook: Write a plan for your social media marketing campaign. list KPIs, audience profiles, campaign concepts etc

6. Set aside time at beginning of week to prepare: set aside a certain amount of time each week to create a schedule of what you're going to post within that week

7. Develop a content marketing calendar: make a calendar that details what posts are to be made on what day

8. Post content that is relevant: post content that is relevant to trends and news as soon as they come out and that are relevant to your brand. 

9. Treat your social channels differently: Don't post the same thing on all social media platforms

10.Assign someone to act as a customer service rep: make sure there is someone there to respond to your customer's feedback and questions

11. Schedule metrics report: 

12. Reanalyze your plan on a regular basis: if something isn't working switch it up and figure out what things the audience is responding to more. 

 

I found this article very useful. I also realized as I was reading this that at my internship we follow many of these steps when we go through our social media plans. I've created the schedule for our posts for our upcoming campaign that details what is to be posted that day/month and how frequently we post. Also number nine states to not treat all of your social media platforms differently in order to be effective. This proved to be true for some of the brands that my fellow classmates followed for their projects. They learned that the ones who didn't differentiate their posts across the mediums tended to not be as effective in engaging their target audience. 

 

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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:

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11 Ideal Facebook Tools for Marketers

11 Ideal Facebook Tools for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you're likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.

Here is a selection of our top picks for Facebook marketing tools.

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The Science of Positivity in Social Media

The Science of Positivity in Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

See the research behind the advice for positivity in social media, along with some examples of the brands and individuals who do it well.

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Want an Insanely Successful Blog? Perfect Your Process, Focus Less on the End Goal

Want an Insanely Successful Blog? Perfect Your Process, Focus Less on the End Goal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Though many through being positive and focused have indeed achieved massive goals, there is an even greater number of us who are still struggling and will continue to struggle until we change our game plan. Blogger burnout, depression, hopelessness and frustration can be a thing of the past if we change our attitude towards the small steps we must take on our journey to success. Indeed, the cliche, “it’s not winning that counts, it’s the journey” will have more meaning to you after reading and executing this.

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5 Ways Google Is Beating Apple

5 Ways Google Is Beating Apple | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In these important areas, Apple is falling behind one of its biggest rivals, search engine giant Google.
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How Large Multi-Location Businesses Can Dominate In Local Search

How Large Multi-Location Businesses Can Dominate In Local Search | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.

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How To Give Your Content Marketing Purpose & Punch

How To Give Your Content Marketing Purpose & Punch | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As content marketing becomes mainstream, how can your content stand out? Columnist Nate Dame discusses how to better understand your audience for content marketing success.

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New Program Will Test Air Traffic Control for Drones

New Program Will Test Air Traffic Control for Drones | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The Federal Aviation Administration has been reticent to facilitate the use of commercial robotic aircraft in U.S. skies, but the new NASA project is creating regulation system ...
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The Science of Positivity in Social Media

The Science of Positivity in Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The tone of your tweet, update, and post matters. And studies have shown that positivity in social media wins in online interactions.

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