For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers. Knowing just when to reach out to them with exactly what they need is what keeps long term B2B relationships going.
Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.