Pinterest generates a lot of social media marketing excitement among brands that have visually attractive products to promote. But to date, Pinterest hasn’t offered as much natural search benefit. Bing’s October integration of Pinterest content into its image search marked a turning point in Pinterest’s value to search engine optimization. Brands have a new opportunity to expand their search result footprint in Bing, by maximizing their Pinterest campaigns.
Mobile usage has become such a booming industry that earlier this year, Google began penalizing misconfigured mobile sites. That seems harsh, but Google realizes that if a mobile site isn’t properly functioning, a business can begin a countdown until they close up shop. If you want to thrive online, you need to have a stellar mobile presence. You don’t have to be a web designer to see how the following 10 websites’ terrible mobile design makes it hard to use from a consumer perspective.
Facebook’s most recent significant update was announced in August: According to their new promotion guidelines, Page admins are no longer required to use apps to host contests and promotions on Facebook. This update is a big deal, as businesses and brands are now officially allowed to host promotions on Timeline.
It’s exciting news, but there are still a handful of rules businesses must follow to ensure their Facebook promotion is “legal”, meaning that it’s being run in accordance with Facebook’s most current promotion guidelines.
Mobile blogging or moblogging is a type of blogging where it means that you can blog on the go from a portable mobile device like your cellular phone. One great reason to consider mobile blogging is if you want someone to be part of an event without being physically in the event.
Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information.
Have you noticed a dip in traffic from search lately? While it could be the fault of assorted penalties, Pandas, Penguins, and Hummingbirds, but it could also be that Google just doesn’t need to send traffic to your website to provide certain pieces of information anymore. Instead, they’re answering a lot of questions on the search results page itself.
Let’s take a look at some of the search queries that Google is stealing the spotlight from, and what it means for you as a content creator.
Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.
In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.
No matter the industry you're in, if your livelihood and business revolve around selling professional services, LinkedIn is the network of your dreams. And no, it isn't just a resume placeholder, nor is it a place only for recruiters.
By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. How do you keep your writing and your posts on schedule without being overwhelmed and still providing quality content? Here are four ways to remain on schedule. While they are not necessarily exclusive of one another, it is highly suggested that you utilize all of the steps discussed.
Apple has largely been successful in creating an in-store shopping experience that’s as simple, dynamic, and stress-free as a visit to its online store. While brick-and-mortar retailers are seemingly shutting their doors left and right, Apple stores seem to keep popping up around the world.
That got us thinking: what tactics did Apple implement in some of its physical stores that every retailer and brand can adopt? Here’s a list of five:
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data.
One of the best ways to showcase your professional expertise on LinkedIn is to make use of the site’s “Professional Portfolio” offering. This feature allows you to add your published content—blog posts, guest articles, Slideshare decks, etc.—directly to your profile, where it becomes a permanent part of your online résumé.