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Social media and the forgotten business opportunity

Social media and the forgotten business opportunity | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media used to be about relationships. A look at the lost opportunity when we forget about this.

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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you measure the ROI of content marketing? First, you need to create a benchmark. Here's how.

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How to use Snapchat's new Discover feature

How to use Snapchat's new Discover feature | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to get the most out of Snapchat's Discover feature, the app's first major update that has nothing to do with messaging.

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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.

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Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.

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For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)

For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.

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3 Tips For Responding to Negative Feedback

3 Tips For Responding to Negative Feedback | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One of the biggest concerns small businesses have when they start getting reviews online is that they have no control over them. Whether they are negative, positive, indifferent or flat-out incorrect, a small business owner can’t just take them down.

 
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PivotPointBrands's curator insight, January 27, 11:21 AM

There is especially no reason to panic about a negative online review if you've done your due diligence in managing your brand. A strong brand will have enough advocates in the online world to compensate for a negative review. A poorly managed brand - not so much.

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How People See Your Website [INFOGRAPHIC]

How People See Your Website [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.

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Andrew Wroblewski's curator insight, January 27, 6:21 AM

http://seorochester.wordpress.com

Maria Rekrut's curator insight, January 27, 3:24 PM

Maybe you'll need to redesign your website.

Leanne Cohens's curator insight, January 27, 11:10 PM

17 - 50 milliseconds, that is all you get before a customer has made up their mind regarding your website. This affects your company's credibility ... so how important is your website design now?

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Does Posting More Content Lead to More Engagement?

Does Posting More Content Lead to More Engagement? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven.

 
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A brief guide to using Twitter's 'Discover' tab

A brief guide to using Twitter's 'Discover' tab | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your Twitter feed is getting a bit stale, there's a built-in tool that can help you find fresh content.

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7 Science-Based Reasons to Use Emoticons at Work

7 Science-Based Reasons to Use Emoticons at Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication.

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Angela Kowalski Katterhagen's curator insight, January 25, 9:36 PM

A CRM tool that humanizes your organization, encourages multiple conversations, and embraces the casual approach to establishing and maintaining customer relationships...thoughts?

Caroline B. Neblett's comment, January 26, 8:51 AM
Fully-loaded hosting with unlimited space, email and Build a site quickly and easily https://www.ipage.com/join/index.bml?AffID=777614

Steve Foster's curator insight, January 27, 2:49 PM

This is cool for the people who have a hard time reading emotion (like myself.) From lying to attraction, you can pinpoint it down to how people feel because of their eye language! I'll personally put more time into this topic, and suggest you do the same.

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Are Keywords Relevant to SEO in 2015?

Are Keywords Relevant to SEO in 2015? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Take a look at this analysis of onsite optimization factors that matter far more than keyword presence.

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Graham Drage's curator insight, January 26, 3:20 AM

Keywords, or more accurately phrases, are still hugely important but placement, meaning, semantic search and structure replace "stuffing"!

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9 Examples of Native Ads People Actually Enjoyed Reading

9 Examples of Native Ads People Actually Enjoyed Reading | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Review the best native advertising campaigns of 2014.

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Content Marketing: What To Consider Before You Outsource

Content Marketing: What To Consider Before You Outsource | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're like many brands, you want to keep close tabs on your content marketing. Contributor Rebecca Lieb details what you should consider when hiring an outside agency to help.

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Caroline B. Neblett's comment, January 26, 8:52 AM
Fully-loaded hosting with unlimited space, email and Build a site quickly and easily https://www.ipage.com/join/index.bml?AffID=777614

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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic]

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover the top global trends in both visual content design and pop culture.

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How to do Keyword Research in 90 Minutes

How to do Keyword Research in 90 Minutes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).

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6 Inbound Marketing Techniques Every Business Should Use

6 Inbound Marketing Techniques Every Business Should Use | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.

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The Definitive Guide To Pinterest For E-Commerce

The Definitive Guide To Pinterest For E-Commerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the answers.

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Why Personalized Marketing Will Dominate in 2015

Why Personalized Marketing Will Dominate in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Personalized marketing engages consumers with custom offers and services. This strategy will become imperative for companies looking to grow in 2015.

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Marco Favero's curator insight, January 27, 12:33 PM

aggiungi la tua intuizione ...

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How To Improve Your Google Plus Post Interactions By 8,400 Percent

How To Improve Your Google Plus Post Interactions By 8,400 Percent | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you ever wondered why some Google+ posts attract hundreds, if not thousands, of shares and +1 while some simply drown in a sea of noise almost immediately after being published?

What is the difference between a popular Google+ post and the average ones? What is it that makes a reader want to share your Google+ post or even take the time to read it in the first place?


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Tangram Media's curator insight, Today, 10:01 AM

My Tips:

  • extend your circles by creating multiple ones and add people as you go
  • use #hashtags !
  • always add images
  • link your content
  • entice your followers to comment and share
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10 Things All Bloggers Need to Know to Know About WordPress

10 Things All Bloggers Need to Know to Know About WordPress | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

WordPress is the most popular blogging platform in the world and used by 23.3% of the top 10 million websites. Here are 10 things all bloggers need to know.

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Samantha Patterson 7's curator insight, January 26, 9:53 PM

This is a wonderful list for Bloggers to use for WordPress. It helps beginners understand the basic of WordPress.

Thanks :)

 

Marco Favero's curator insight, January 27, 2:48 AM

aggiungi la tua intuizione ...

Marilyn Moran's curator insight, January 27, 8:09 PM

Love the new WordPress features!

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The 15 Best Facebook Pages You've Ever Seen

The 15 Best Facebook Pages You've Ever Seen | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out 15 of the best Facebook Page examples we've ever seen from real brands on Facebook.

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Getting the Most Out of Your Business Blogging Efforts

Getting the Most Out of Your Business Blogging Efforts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There is no clear set of rules that can help you get the best out of business blogging. You need to think out of the box and play to your strengths.

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Be Smarter About Your Display Network Placements

Be Smarter About Your Display Network Placements | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Optimizing your automatic placements campaign may not be as straightforward as you originally thought, but in the end, it’s all about testing to grow your account and optimize overall performance. Just make sure you take all things into consideration, layer your targeting and analyze the site placements to ensure relevancy.

  
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25 of the Best PowerPoint Presentation Examples Every Marketer Should See

25 of the Best PowerPoint Presentation Examples Every Marketer Should See | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

25 top-notch PowerPoint presentation examples to inspire your next PowerPoint or SlideShare presentation.

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How to Use Comments to Start Conversations with Prospects

How to Use Comments to Start Conversations with Prospects | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Every successful sales relationship starts with a conversation. Sales reps must establish rapport with their prospects before advancing through the buying cycle, and commenting provides a unique opportunity to initiate and strengthen relationships. In fact, 39% of sales reps who regularly comment on their sales prospects’ LinkedIn activities exceed their quota.

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