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How To Use Content To Build Your Community

How To Use Content To Build Your Community | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Originally published on TheCommunityManager.com
Companies are increasingly finding that relevant, influential, and engaging content has the power to foster a loyal customer community.

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How to design a foolproof website with storytelling

How to design a foolproof website with storytelling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Every design tells a story. Every story has a design. It’s your job to connect the two.It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, you'll find some key techniques illustrated with plenty of live examples.
 
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How to Increase Website Traffic Without Focusing on Text Content Creation

How to Increase Website Traffic Without Focusing on Text Content Creation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Some businesses bring in immense amounts of traffic to their websites without much text content at all.

Let's look at examples of how some sites make that happen.
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Marco Favero's curator insight, September 2, 10:39 AM

aggiungere la vostra comprensione ...

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16 Examples of Awesome Email Marketing Campaigns

16 Examples of Awesome Email Marketing Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out some of the best email marketing campaigns out there and what makes them so amazing.

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Marco Favero's curator insight, September 2, 5:28 AM

aggiungere la vostra comprensione ...

2DiFore Marketing Solutions's curator insight, September 2, 8:04 AM

Are you one of the many frustrated companies out there that wonders how the "big guys" get action on their email marketing campaigns and you don't? What's their message, how does it resonate, how could you do yours better? Check it out!

Ann Windham's curator insight, September 2, 10:20 AM

#Eventprofs #MPI #TSTS Do your emails get the response you wanted?

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How to Fix Your Social Media Marketing Strategy

How to Fix Your Social Media Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.

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Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to do user-generated content from one of the best. A Content Marketer of the Year finalist shares how GoPro does it.

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22 Blogging Tips That Will Get You More Visitors

22 Blogging Tips That Will Get You More Visitors | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king. Creating valuable content is one of the most important tasks of any marketer.


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Traffic and Engagement Metrics and Their Correlation to Google Rankings

Traffic and Engagement Metrics and Their Correlation to Google Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ever wondered about the correlation between site traffic and engagement and Google rankings? How do user-based metrics influence rankings? Dive into the data.

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Are You Missing The Most Important Audience for Your Content Marketing?

Are You Missing The Most Important Audience for Your Content Marketing? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There’s one audience that all brands should target. Yet, too many are ignoring this group. Are you? – Content Marketing Institute

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4 Best Practices for Using Social Campaigns to Offer Gift Cards to Your Fans

4 Best Practices for Using Social Campaigns to Offer Gift Cards to Your Fans | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media campaigns provide a perfect outlet for offering up a gift card to your fans. Even better, you can also collect some extra information (such as an email address) and really start to build that relationship and turn your fans into loyal customers.

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New Study Reveals the Lifetime Value of a Blog Post

New Study Reveals the Lifetime Value of a Blog Post | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new study upends our assumptions about the value of blog posts, revealing that a post's lifespan is nearly 24 times what we thought.

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Laura Beatriz Payró Cruz's curator insight, August 28, 7:17 PM

añada su visión ...

Mike Allen's curator insight, September 1, 6:16 AM

very surprising duration of effect. Think what a good blog can do!!

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Why You Need Content Strategy Before Editorial Planning

Why You Need Content Strategy Before Editorial Planning | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This four-step process helps you generate content ideas that lead to better results for your business and your audience. – Content Marketing Institute.

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How to Find and Target High-Value Keywords for Your Business

How to Find and Target High-Value Keywords for Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get the best tools and tips on gathering, refining, and evaluating keywords for your content marketing strategy.

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12+ Ways to Use Web Analytics for Better Content Marketing

12+ Ways to Use Web Analytics for Better Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The data about your website is astounding. How do you know what is important to analyze? The experts share their tips.

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Instagram Upgrades Direct Messaging Functionality with New Features

Instagram Upgrades Direct Messaging Functionality with New Features | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram has now updated their messaging element, announcing a range of updates to Instagram Direct. You may nor may not have used this feature, but according to Instagram:

“...more than 85 million people use Direct every month to send inside jokes, family videos, photos from road trips and other moments meant only for a handful of people”

That’s a lot of messages, it makes sense that they’re moving to cater to demand.

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A Beginner's Guide to Google Search Console

A Beginner's Guide to Google Search Console | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If the name "Google Webmaster Tools" rings a bell for you, you might already have an idea of what Google Search Console is. This post shows you how to successfully set up Search Console for your site.

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Marco Favero's curator insight, September 2, 10:03 AM

aggiungere la vostra comprensione ...

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5 Ways to Measure Social Media ROI

5 Ways to Measure Social Media ROI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s clear that there’s no single easy way to measure social media ROI. However, combining several different methods may get you the results you need.

 
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The Anatomy of Video Channels that Make Millions

The Anatomy of Video Channels that Make Millions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you can create a video channel that makes money, you can easily walk your way onto the pages of People magazine with the rest of the famous people.

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13 Ways to Get More Opt-Ins From Your Content

13 Ways to Get More Opt-Ins From Your Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Entice readers to become subscribers with one of these 13 opt-in formats, and grow your database with valuable contacts.

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10 Content Promotion Opportunities You Might Be Missing

10 Content Promotion Opportunities You Might Be Missing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you emails truly maximizing engagement? Here's how an email signature campaign can spark even more audience interaction.

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Mike Allen's curator insight, September 1, 6:12 AM

Good list of how to be personal depending on your respondent. Build the relationship or lose it!

2DiFore Marketing Solutions's curator insight, September 1, 7:57 AM

Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!

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How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

How to Turn Bloggers (and Other Influencers) Into Your Brand Champions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.

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Managing Social Media Crisis and Negative Feedback

Managing Social Media Crisis and Negative Feedback | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. In this article you'll learn some of the best practice guidelines below. But first, what can go wrong?

 
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Case Study: How a Brand New Site Attracted 6,618 Visitors in One Week

Case Study: How a Brand New Site Attracted 6,618 Visitors in One Week | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Even the best content marketing ideas never get off the ground without a framework for promotion being in place.

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10 Tips That Can Drastically Improve Your Website's User Experience

10 Tips That Can Drastically Improve Your Website's User Experience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are 10 ways to improve the user experience of your website without shelling out a lot of money for a redesign.

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Instagram photos no longer have to be square

Instagram photos no longer have to be square | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Instagram is making a huge change to the way photos and videos are posted on the platform: they no longer have to be square.
That means you can now share photos and videos in their full unadulterated glory, whether in landscape or portrait format.
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Web Design San Diego's curator insight, August 28, 4:54 PM

So awesome. #instagramphotos no longer have to be square? Finally! Thanks #instagram

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6 Web design mistakes (and how to correct them)

6 Web design mistakes (and how to correct them) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It happens to everyone at some point: You look back on a website design and realize that you made a mistake. And we’re not talking about a misplaced comma.

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