How many hangouts have you organized last month? And, if you produced hangouts recently, have you scaled them to improve your social following and engagement? If the answers to these questions are “no” and “not really”, then this post is for you.
Most of us see quite a few posts on Facebook a day, be they messages from friends or for brands. Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some just simply pass us by (your friend who just posted the 36th wedding update.) Why?
Trends suggest buyers are more inclusive, collaborative, and discerning than ever before. New technologies are opening up the floodgates on purchase decisions, which are becoming a collective organizational act.
Content is the number one challenge for brands today for a variety of reasons. The ability to create game changing content that tells a better story than your competitors and then integrate it across paid, earned, shared and owned media isn’t easy.
Acquiring new customers is so expensive for retailers that it wipes out any profits from a first time sale. New analysis from my firm, SeeWhy, of data from Forrester and U.S. Census Bureau shows that on average 73 percent of online conversions come from first time customers, but that these first-time conversions are not profitable due to the acquisition costs.
Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding what has changed and how six pieces of information marketers rely on are affected.
In a time when consumers are bombarded with more distractions and options than ever before, marketers must go the extra mile to create a seamless and relevant user experience from first touch all the way through the conversion funnel. Here are four tips for leveraging social infrastructure to transform shopping cart abandons into conversions.