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A content marketing framework for the digital age

A content marketing framework for the digital age | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new book creates an unsettling an bold new framework for content marketing in the digital era

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Twitter introduces Twitter Offers with merchant deals right in your feed - The Next Web

Twitter introduces Twitter Offers with merchant deals right in your feed - The Next Web | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter wants you to keep your eye on your feed. To keep those eyeballs right where it wants them, beginning today deals from various businesses will start showing up in that feed.

Called Twitter Offers, merchants can now embed offers into Twitter cards and tweet them to their followers. If you see a deal you like, you can add the offer to your credit or debit card and use that card to purchase the item or service. No coupons or need to bring up an app on your smartphone. It’s all tied to your card.

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The Evolution of SEO [Infographic]

The Evolution of SEO [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out this infographic for a clear comparison of what SEO used to be versus what it is now.

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How McDonalds Wins in Social: Ranking at #1

How McDonalds Wins in Social: Ranking at #1 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding? Here are the top 25 restaurant brands in social and why McDonalds leads the industry.

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5 Content Curation Tools That You Might Need

5 Content Curation Tools That You Might Need | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When content curation is done right, it’s just like walking through orderly grocery store aisles.

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7 ways we increased our blog’s conversion rate by 260%

7 ways we increased our blog’s conversion rate by 260% | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Writing great content. Choosing the right headline. Getting people to read it. What’s next? Sometimes we tend to neglect the last and most vital part of content marketing – converting blog readers to users.

Think of it this way: increasing the conversion from your blog by even 10% gives the same result as raising the traffic by 10% or writing 10% more posts.

With small tweaks, it’s possible to double or triple the conversion rate, which is the end target. Most of the time, increasing the conversion rate can be done easily by adding a certain button or the right link.

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Marco Favero's curator insight, November 25, 3:37 AM

aggiungi la tua intuizione ...

WebTech Group STL's curator insight, November 25, 8:04 AM

7 ways we increased our blog's conversion rate by 260% - Startup Moon

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How To Market Your Podcast Online

How To Market Your Podcast Online | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

So, you’ve decided to give this podcasting thing a try. After settling on a topic, purchasing the proper equipment, planned out your recording and even edited your podcast, it’s now time to share it with the world. But, where do you begin?

 
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What Are Small Businesses Doing Wrong During the Holidays?

What Are Small Businesses Doing Wrong During the Holidays? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Marketing Strategy - To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix.

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Joseph Welke's curator insight, November 24, 10:12 PM

Small businesses biggest fear during the holiday season is competing the big box retailers like Amazon. When surveyed, 94% of small businesses said their main objective is to attract new customers. When they were surveyed about their marketing mix social media and SEO were at the top of their list. These are great ways to communicate and build relationships with customers and increase retention, but they are not great ways to attract new customers. To do so, small businesses should shift their focus to paid searches and shopping feeds. The reason why they choose other sources is simple, price. Smaller businesses do not have same marketing budget as larger companies. It is important for small businesses to get creative and adjust marketing budgets to provide more money to invest in outsourcing channels.

Corrine Dorrian's curator insight, November 25, 3:26 PM

Holidays are the most important times for business. What are some of the mistakes they are making during that time and how can they improve?

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4 Ways to Benefit From Facebook Video Ads Audiences

4 Ways to Benefit From Facebook Video Ads Audiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you run a Facebook ads campaign with disappointing results? Facebook video ads are driving a strong ROI when done right - here's what you need to know.

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5 Terrific Tips For Stellar Holiday Service On Social Media

5 Terrific Tips For Stellar Holiday Service On Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Current or potential customers are extremely vocal on social and reaching out to a business publicly on Facebook or Twitter garners the attention of many. With increased sales and inquiries during the holiday season, follow these tips to ensure you offer the kind of social customer service that will wow shoppers this holiday season:

 

 

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Elizabeth Dickey's curator insight, November 24, 11:13 AM

This article explains how vital social media is for marketers especially during the holiday season. Customers are using social media for gift shopping and customer service. Many brands offer gift guides and  upcoming sales on social media. This article gives tips for businesses to provide excellent customer service through social media this holiday season. The article suggests to respond quickly, offer a positive experience, spread holiday cheer with images, give support, and offer holiday-themed promotions or tools. 


I agree that businesses should push marketing efforts towards social media. I spend a lot of time on my own social media, and I do use it to find gift ideas. The article explains how The Mall of America uses twitter to help holiday shoppers find available parking. This is a great idea because one of the major stresses during the holiday is finding parking. I know that this helps drive business to the mall by making the customers’ experience less stressful. I know I would be more inclined to shop at my local mall if they did something similar. 


Overall, I agree with this article in that it is important for marketers to be on social media during the holiday season, however, it is important for marketers to do this all year long. Customer traffic has the potential to greatly increase during the holidays because people are spending more on gifts and other holiday essentials.

Juliet O'Connor's curator insight, November 24, 12:50 PM

This article is about using social media to promote holiday shopping. The article provides tips on how an organization can use social media to entice people and create brand awareness during the holiday season. These tips include sales promotions, graphics, response systems and more. 

I think that this is a great way to gain brand awareness among all social media users. I think that I respond positively to promotions and graphics for holiday items on my social media. Like sites that post "10 gifts perfect gifts for your loved ones this year" I usually look at these things so I can give myself ideas for the holidays. I also enjoy baking a lot so when I see posts for recipes for the holidays I usually click to find out more and get ideas for what I want to make for the holiday. I also think that the more graphics there are the more likely I am to click the link. I usually just pass over the wordy posts and focus on the images I see. 

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The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC]

The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to rank higher in Google search results? Are you wondering how to make your website more appealing and Google friendly? Wonder no more! This infographic proposes 11 tips on how to make your blog posts search-engine-friendly.

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Michelle Smith's curator insight, November 23, 6:32 PM

We talked about SEO in class and I think this article has great tips on how to accomplish ranking higher in Google results. Having a great title is really important when it comes to being ranked higher on Google. Obiviously the title tag needs to be short, this article says under 55 words and the keywords that you expect people to look up in order to find you need to be in the title. Using visual media also helps because its boosts the user-interaction signals that Google pays attention to. As stated before, mentioning keywords is crucial. The more keywords, the better. 

ebook4seo's curator insight, November 25, 2:55 AM

Para colgar en la pared...

WebTech Group STL's curator insight, November 25, 7:43 AM

The Anatomy of a Perfect SEO - Optimized Blog Post (INFOGRAPHIC)

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How to Target Different Generations by Identity on Social Media

How to Target Different Generations by Identity on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend.

 

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Nick Lobasso's curator insight, November 23, 10:23 PM

            There are different ways to target different generations by identity on social media.  There are five broad identity categories such as personal, relational, social, collective and superficial.  Relationships are a huge key when it comes to social media.  “84% of respondents in the survey said their relationships and being a good friend to those I care about are important factors when they share content online” (Johnson, 2014).  Younger age groups, aged 18-34 years old said goals and dreams were very important to them, along with physical appearance and superficial identity.  Generation X consumers, aged 34-50 years old were found to be the most accessible with the identities they associate with.  And in the Baby Boomer’s generation, aged +65 said that their purpose of sharing content online is their relationships with people who they feel close to.  This was higher than any other generation.  As you can see businesses can target all different generations for their products with the help of social media.

Stephen Daniels's curator insight, November 24, 11:09 AM

Targeting different generations on social media can seem challenging, however a recent survey showed 84% of respondents of all age groups said relational and personal identities are the most important factors when they share online. This can help business tailor their social media marketing campaigns to appeal to user’s relationships and personal identities.  This will help in creating more engaging content for the users increasing the effectiveness of the social media marketing campaign. It’s extremely important to know what your audience wants in order to keep them engaged and interested in your brand.

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Are Emerging Social Networks Right For Your Brand?

Are Emerging Social Networks Right For Your Brand? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social networks are not to dismissed when it comes to modern day marketing, but should your brand even bother with Wanelo, Polyvore, Instagram or Snapchat?

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Cambridge Marketing Colleges's curator insight, November 24, 3:49 AM

An interesting  discussion . what is to be the role of Social Media when so many channels proliferate. 

Anne Rubin's curator insight, November 24, 1:39 PM

The article “Should your e-commerce brand market on emerging social networks?” discusses what criteria a brand should consider when deciding to position itself on an emerging social media platform. The author divides these platforms into two categories: social commerce platforms and emerging visual sharing platforms.  A brand should consider using social commerce platforms if it matches the following criteria: the brand’s organizational attitude reflects innovation and new ways of thinking; the platform fits the brands target demographic; and the product fits the platform. Moreover, a brand should consider using an emerging visual sharing platform (such as Instagram, Snapchat, and Vine) if it matches these criteria: the platform fits the brands target demographic; the brand has enough resources to manage this platform; and if the brand has a mobile focus. The criteria that stuck out most to me were the organizational attitude and the amount of resources. These interested me because they both reflect the risk a brand takes when using a new social media platform. It would not make a lot of sense for a company to join a platform if it does not fit with the brands strategic goals or if that brand does not have the resources to manage it. In fact, if a brand does not have the necessary resources, joins that new platform anyways, but then has to discontinue using it, they could be looked at in a bad light by consumers. 

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How to Structure a Perfect SEO Optimized Page

How to Structure a Perfect SEO Optimized Page | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.

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Marco Favero's curator insight, November 21, 7:17 PM

aggiungi la tua intuizione ...

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Google Makes Mobile Optimization a Visible Search Advantage

Google Makes Mobile Optimization a Visible Search Advantage | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google now shows a "mobile-friendly" tag next optimized pages in search results. Find out what they look for, and how to improve your site.

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How Retailers Can Use Social Media in Stores to Drive Sales

How Retailers Can Use Social Media in Stores to Drive Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity. Social media is an extension of retail locations, not a separate entity.

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highcodata's comment, November 25, 12:08 PM
En complément, Tesco utilise actuellement Twitter avec une application inédite qui scanne le compte twitter de vos proches pour leur offrir le cadeau idéal à lire ici http://goo.gl/fufDr3
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5 Actionable and Effective SEO Tips for Small Business Clients

5 Actionable and Effective SEO Tips for Small Business Clients | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

SEO agencies are always after big-name, big-spend clients, but the reality is our bread and butter is usually made up of a large number of smaller accounts. With only a few hours each month how can we as SEO specialists make a difference on a small account?

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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is it time to look at your social media from a fresh perspective?

Are you ready to make some changes?

There are a variety of ways to improve how your business is seen on social media.

In this article, you'll find 26 tips, an A-Z guide, to help breathe new life into your social media marketing.

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45 Tools to Generate Content, for Ecommerce

45 Tools to Generate Content, for Ecommerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge, but there are a variety of great online tools to help.

Here is a list of free and premium tools to generate content. There are content discovery tools, curating tools to find and publish topical content, production tools to create and edit content, and tools for acquiring content.

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Marco Favero's curator insight, November 25, 3:37 AM

aggiungi la tua intuizione ...

Andrew Greenyer's curator insight, November 25, 3:55 AM

A great listed of free and paid service to help curate the best content from around the globe.

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Google Analytics: Setting Up Goals

Google Analytics: Setting Up Goals | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors, but how do you get value from that data, and in a form that really helps you? The answer: through use of Goals.

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Why Your B2B Lead Response Time Is Killing Your Business

Why Your B2B Lead Response Time Is Killing Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is your sales team failing to follow through on leads in a timely manner? How do you know? Learn why measuring your B2B lead response strategy is critical.

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Facebook to Overtake YouTube: 5 New Research Findings

Facebook to Overtake YouTube: 5 New Research Findings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to know why it’s important to maintain a Facebook presence?

Have you seen the latest research on Facebook?

Knowing how Facebook affects online marketing can improve your own efforts.

These five studies reveal how Facebook impacts online marketing and why it’s here to stay.

Do you want to know why it's important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it's here to stay. #1: Facebook Drives Four Times More Traffic Than…
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RITU DANGOL's curator insight, November 24, 11:42 AM

Nowadays most of people post their videos in Facebook rather than Linkedln, Tumblr, StumbleUpon, Reddit and YouTube. Facebook is including fun and entertaining components which has proven to their user.

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.

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Stephen Daniels's curator insight, November 24, 10:28 AM

It extremely important, and increasingly more difficult to try and stay relevant in digital marketing. This article offers some insight to how one can stay relevant like promoting your facebook posts, using social media brand advocates to promote your brand, obtaining positive online reviews, engaging in digital PR and have an outside expert interpret various marketing channels. The most interesting I found were engaging in digital PR and Mobile SEO. Both of these are becoming increasingly important especially with google announcing special ranking features for mobile sites. By using digital PR and getting sites to do a write up on your brand with a link to your site, you can increase your SEO. This can make a huge impact on the amount of traffic your mobile site generates.

George Tsakiris's curator insight, November 24, 11:34 AM

These 6 steps to staying relevant in Digital marketing in 2015 are spot on. I enjoyed this post as it is extremely important in the digital age that we live in. Learning how to market and stay important when thousands of other companies that are competitors are also trying to accomplish the same objective can be relatively hard. 

 

The 6 steps: 

 

Promoted Facebook posts: As Gary Vanerchuk stated in his book, the use of sponsored Facebook posts are incredible. They help you reach your targeted audience as well as demographics and psychographics. 

 

Social Media Brand Advocates - Also known as crowdsourcing, allowing your audience to speak on your behave is something that will be heavily weighted. 

 

Google + Reviews - The use of google plus is underestimated by many companies. When you search the web, the organic results that your company may pull up may be limited to only a certain range unless you have extra additives such as Google + Reviews; In general product reviews are a great source of word of mouth marketing therefore they should be used. 

 

Digital PR: Having someone in your staff dedicated to this is something that was mentioned in this post. The use of digital PR is extremely important and leads into the next way to stay relevant. If your company reaches out to industry specific websites and gets sponsored and ends up linking back to your website, the result of SEO will be incredible. 

 

Mobile SEO - The use of technology is becoming extremely important and relevant, the use of analyzing these metrics will be vital when distinguishing between mobile devices. 

 

Digital Marketing Audit - This last step opens the marketers idea up to having another marketing agency take a look into your company to review your marketing tools and concepts. It opens the companies eyes up and allows them to see what they are doing right and wrong. 

Momentum Factor's curator insight, November 24, 1:23 PM

Like most technology, social media is ever-changing. Here's how to keep your company in the spotlight for 2015! 

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Social Media: Your Business Can't Thrive Without It

Social Media: Your Business Can't Thrive Without It | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media is the real-time pulse of what we like, love, and loath. Search engines want to measure this in order to make rankings more relevant.

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Jeff Guzzo's curator insight, November 23, 5:18 PM

The article "Social Media: Your Business Can't Thrive Without It" is written by Stoney G deGeyter. The article is about achieving top search engine rankings through social media. The question in this article is if businesses SEO can thrive without using social media. The short answer is "no". The answer to why the answer is no is explained throughout the article. The author explains that using links used to be the main way to achieve top search engine rankings. But today, social media must also be used, as well as content, site usability, and conversions. The summary of the story is: it is difficult to achieve top search engine rankings without SEO and social media; and an SEO won't thrive if social media isn't used.

 

I thought this article was a great read. It put the importance of social media into perspective and provided useful insight regarding the topic. It is true that social media plays a large role on many factors in business. Businesses should definitely utilize social media to keep up in today's world. 

 

-Jeff G.

Nick Lobasso's curator insight, November 23, 9:31 PM

            Search Engine Optimization will no longer be possible or thrive without the use of social media.  Social media has changed the SEO landscape forever by becoming the new backlink.  Using social media pages is a much better way to measure our likes and dislikes in real-time.  Search engines are then able to improve the rankings to make it more pertinent to people searching the Internet for those specific things.  Now businesses can get better rankings in other ways besides just SEO and links based on social, content, usability and conversions.  Back in 1999 SEO was based just on-page factor rankings and then Goggle introduced using links to make their searches more relevant than other search engines.  Social media may not directly increase SEO but it definitely helps it increase the rankings on searches. 

Elizabeth Dickey's curator insight, November 24, 11:56 AM

This article explains how important social media is for SEO (search engine optimization). This is because search engines are looking for ways to incorporate socials signals into their ranking algorithms in order to provide more relevant search results. Social media can be used to increase rankings in search results. Rankings have always incorporated SEO and links, but today social and content weigh in more than before. This is so search results are more valuable.  If your content gets shared, then your rankings will improve. 

 

I agree with this article when it explains that social media does not directly increase rankings, but it does increase ranking opportunities. Social media is an engagement platform, not a promotion platform. In class, we learn about the fifth P, participation. It is the main purpose of social media to engage with your social network. Promotion is just a small part of it because sharing content can feed into a self-promotional aspect. 

 

The article asks, “…would you continue to do what you do on social media if no one engaged, followed, or commented back?” My answer is no, of course not. The main reason I use social media is to engage with my friends and others within my social network. I post things in order for people to comment back or like what I shared. Overall, engaging in social media has both a site-wide and a page specific effect that can translate into ranking opportunities.

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7 Landing Page Tweaks For Better Lead Generation

7 Landing Page Tweaks For Better Lead Generation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If the traffic to your landing page is good, but lead generation is stalled, make these changes today!

 

 

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Stop Wasting Time & Money On Your Content Marketing

Stop Wasting Time & Money On Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Following are eight ways in which content marketers often waste time and money on content marketing – accompanied by tips to be efficient yet successful without wasting resources or breaking the bank:

 
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Benjamin El Quali's curator insight, November 24, 9:12 AM

ajouter votre aperçu ...

Anne Rubin's curator insight, November 24, 1:51 PM

The article “Stop Wasting Time & Money On Your Content Marketing” discusses the following mistakes that brands make when creating content: Pitching executives on content marketing & social media; creating a full-blown content strategy; believing in content shock; having to be awesome at storytelling; creating content that is perfect and long; measuring ROI of content marketing is too hard; salespeople get in the way of content creation; and measuring conversions is all that matters. The mistakes that interested me most were making the content perfect and long as well as salespeople getting in the way of content creation. Although I am not too familiar with content marketing, a part of me has always thought that most content has to be long and filled with substance to be considered good. However, as I was writing the blog for my group during our last project, I realized that I could post a quick video and that could have the same meaningful impact as a long post (sometimes even a more meaningful impact). Furthermore, I have never thought of salespeople as content creators, but since they do have to know the customer really well to be effective, it makes a lot of sense to me now.