Marketing and merchandising, like peanut butter and jelly, Bogey and Bacall, and other iconic pairings, go together like they are meant to be. Because they are.Marketing and merchandising complement each other. Marketing brings the customer to the product page, while merchandising uses enhanced content on the product page to close the sale. Marketing is the trailer, and merchandising is the plot development.
Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.
While Marketing has a leading role in the adoption of social channels (e.g. Facebook, LinkedIn, Twitter, YouTube) with a focus on building awareness, the benefits of increased collaboration between Marketing and IT include stronger/more compelling marketing messages and significant operational benefits, such as faster speed to market, greater product and service adoption, and fewer defects in products and services.
40% of this year’s sales will happen during the holiday shopping season. You don’t have to crunch any numbers to realize that you need to take advantage of the holidays. And, you can accomplish that using these 15 ways to boost your holiday sales online.
If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn.
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for your company. Here are some ways to build links (both internal and external) to your social profiles.
Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general.
Ok, so apparently email seems to have fallen out of favor. Or is it really?
Guy mentioned that he often hears social media ‘experts’ say to only post to their fanpages once or twice a day. He says they are wrong, that you should update more often and I agree. The more often I post on any fanpage the more reach I get.
A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. Learn 5 ways to stand out from the sea of competition.