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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Learn how some companies are using inbound marketing to stay competitive against companies with larger budgets or more resources.
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Why No One is Reading Your Emails on Mobile

Why No One is Reading Your Emails on Mobile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Did You Know: 66% of all emails are now opened on a mobile device? However, 75% of people who gets an email that isn’t mobile-optimized will just delete it.

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The Art of Storytelling in a Digital Age

The Art of Storytelling in a Digital Age | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tell people who you are, tell it with the right reach and frequency, tell it with a creative treatment or angle that is new, relevant and exciting.

 

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Misuses of 4 Google Analytics Metrics Debunked

Misuses of 4 Google Analytics Metrics Debunked | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this post you'll find four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.

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How to Create a Compelling Business Case Study: The Ultimate Guide & Template

How to Create a Compelling Business Case Study: The Ultimate Guide & Template | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Everything you need to create effective case studies for your business -- case study template included.

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7 Easy-to-Use Interactive Content Tools You Should Explore

7 Easy-to-Use Interactive Content Tools You Should Explore | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover seven tools to help you create interactive content that drives traffic and engagement.

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Sandrine Delage (Borgé)'s curator insight, May 31, 2:47 PM

A garder ! Je crois que je vais utiliser mes prochaines vacances pour tester !

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Hands-on with Google Photos: Brand new app is impressive, but the service is not unique

Hands-on with Google Photos: Brand new app is impressive, but the service is not unique | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One of the more popular announcements of yesterday’s Google I/O keynote was the immediate launch of Google Photos. This online photo service, which the company severed from its Google+ social network, was rolled out as a brand new photo app for Android, iOS and the Web.

 
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7 Things You Can Do with Your Facebook Page You Might Not Know About

7 Things You Can Do with Your Facebook Page You Might Not Know About | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are 7 things you might not know about when it comes to your Facebook Page.

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Marco Favero's curator insight, May 30, 10:33 AM

aggiungi la tua intuizione ...

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Online Marketing: How to DIY (Without Going Crazy)

Online Marketing: How to DIY (Without Going Crazy) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If the thought of online marketing stresses you out, you'll love these easy tools and shortcuts designed to make you look like a marketing genius!

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Slideshare is the digital marketing secret weapon

Slideshare is the digital marketing secret weapon | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Just 15 percent of social media marketers are using Slideshare. Here's why 85 percent of them are missing out on a big opportunity.

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How to Use Your LinkedIn Profile to Power a Career Transition

How to Use Your LinkedIn Profile to Power a Career Transition | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Let your future job find you.

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Google Photos: One smart photo organizer, with lots of polish

Google Photos: One smart photo organizer, with lots of polish | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google Photos is now fully separate from Google+ and is a standalone app in its own right. And it's really impressive.

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5 Smart Ways to Increase Your Facebook Page's Organic Reach [Infographic]

5 Smart Ways to Increase Your Facebook Page's Organic Reach [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover what you can do to improve your Facebook Page's organic reach when your engagement starts to drop.

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Abd Torah's curator insight, May 31, 5:18 PM

5 Smart Ways to Increase Your Facebook Page's Organic Reach

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How to Choose the Right KPIs for Your Business

How to Choose the Right KPIs for Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Choosing the proper key performance indicators (KPIs) to focus on is the first step towards measurable improvement. Here's how to do it.

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How to Get Massive Engagement With Your Visual Content

How to Get Massive Engagement With Your Visual Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re not incorporating visual content into your online marketing, you’re missing out on significant benefits.

Add it to your marketing mix now, or watch your competition zoom by.

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Marco Favero's curator insight, Today, 4:56 PM

aggiungi la tua intuizione ...

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How to Create Pinterest Content That Connects: What Marketers Need To Know

How to Create Pinterest Content That Connects: What Marketers Need To Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use Pinterest for your social media marketing?

Interested in better ways to connect with your audience?

People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.

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The 5 Easiest Ways to Grow Your Instagram Following

The 5 Easiest Ways to Grow Your Instagram Following | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Regardless of your reasoning for wanting growth on Instagram, it's no doubt that a lot of Instagram users have trouble increasing their followers, and that's simply because they don't have a plan of attack. You need to go about this as if you're putting together your annual marketing plan, because Instagram itself can serve as a marketing channel that can work wonders for your business if you utilize it correctly.

 
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Step-by-Step Guide to Using Twitter Ads for Lead Gen

Step-by-Step Guide to Using Twitter Ads for Lead Gen | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many businesses aren’t quite sure how to tackle Twitter marketing from a paid perspective. Here's how to see a direct return on your Twitter ads investment.

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How to Show Off Your Content with Google Plus Collections

How to Show Off Your Content with Google Plus Collections | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With their new Collections feature, Google+ has taken a bold step as a powerful social tool for individuals and content marketers alike.

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How to Write with Substance

How to Write with Substance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For essays, updates, announcements, emails, and more, here’s an abridged guide to writing with clarity and substance.

 
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Here’s How to Create and Promote an Epic Article: Step by Step Cheatsheet

Here’s How to Create and Promote an Epic Article: Step by Step Cheatsheet | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Your simplest, yet most actionable step-by-step guide on how to bring your blog traffic through the roof at the end.

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Marco Favero's curator insight, May 30, 10:34 AM

aggiungi la tua intuizione ...

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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Where a web page is the terrain, the copywriter's the tour guide, instructor, concierge, maître d’, and of course, sales clerk. If the copy can’t seal the deal, it must offer something compelling to start some sort of relationship.

Conversion, we say. Conversion, we seek.

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A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Identifying influencer personas is a crucial first step in effective blogger outreach. This cheat sheet will help get you started.

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How to Use Social Media to Amplify Your Brand Message (with Guy Kawasaki)

How to Use Social Media to Amplify Your Brand Message (with Guy Kawasaki) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Trying to cut through the social media noise? Check out these insider tips from Guy Kawasaki on how to use social media to amplify your brand message.

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Gina London's curator insight, May 29, 11:37 AM

Brand amplification? Sounds great! 

 

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10 Reasons Your Business Should Be On Instagram

10 Reasons Your Business Should Be On Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you dismissed the idea of Instagram for business? You're not alone. Here's ten extremely compelling stats that show we can't ignore it anymore.

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Marco Favero's curator insight, May 29, 8:47 AM

aggiungi la tua intuizione ...

Abd Torah's curator insight, May 31, 5:20 PM

10 Reasons Your Business Should Be On Instagram

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Building Conversion Strategy with Time and Empathy | SEJ

Building Conversion Strategy with Time and Empathy | SEJ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You don’t need to hire an expensive Conversion Rate Optimization team to do great work. Just be ready to clear your calendar.

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