Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.
**Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website.
A lot has happened in digital marketing in the last year, and if retailers go about business as usual, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four significant ways search has changed over the last year that affects online retail strategy.
Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build, cost well beyond the means of most consumers and was complex to drive.
As most people know today, Henry Ford changed all that with the Model T and his innovations with the assembly line. He made a simpler-to-drive car at a much cheaper cost, making it available to the masses and bringing tremendous value to his customers.
So, what does this have to do with content marketing?
Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors.
One of the most intimidating aspects for businesses that have decided to start a blog is the blank page. It’s one of the major reasons people avoid it – ‘what the heck are we gonna write about?’ Blogging, like all writing, can be difficult, and everyone has days where they’ve got nothing.
Running an online contest can be a very effective medium for a brand. The benefits are obvious give away a small prize in exchange for a potentially massive crowd to interact with your brand and they even provide you information which could be used effectively by your brand in the future marketing strategy. Discover 5 tools which will help your business to conduct contest easily on social media.
today, we’re here to talk about a niche topic – getting inspiration from your competitors. That’s right – the guys you might evil-eye the rest of the week as you pass their super-successful, vibrant and busy offices. This time, it’s time to put your feelings aside and see just what you can learn from others who are successful in your industry.
The amount of interaction, or data, that is passed through Social Media channels everyday are phenomenal. But the real question is, how do we monitor and analyze this data in real time? Being able to track this data can lead to potential insight on public opinion, new consumer trends and predictions.
The practice of using subdomains is similar to inserting keywords in website domains. This is even better though because your website won’t be viewed with the same leery regard users often have for keyword-stuffed URLs. What’s more, Google and other search engines will treat your pages with subdomains as entirely new websites and index them separately.