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Seven Tips For Effective Mobile Email Marketing

Seven Tips For Effective Mobile Email Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
With the many changes to advertising and the way we consume media, it's perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience.
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Put the 'Person' in Personalization in Five Steps

Put the 'Person' in Personalization in Five Steps | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.

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Video Metrics Every Marketer Should Be Watching

Video Metrics Every Marketer Should Be Watching | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Roughly half of companies currently use video in their marketing strategies, and two-thirds of marketers expect to do so in the near future. But how do they actually measure the success of these videos? For many marketers, the key focus is view count. But if you look under the hood of what really drives a video strategy, it becomes clear that view count is primarily a vanity metric. You have no guarantee that these views are driving your business forward.

Even if  your goal for the video is simply nebulous “branding” or “exposure,” there are better ways to measure ROI.

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Use Data to Help Your Engagement Conundrum

Use Data to Help Your Engagement Conundrum | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Cultivate data to truly deliver content that addresses what your brand wants to say AND what your audience is interested in.

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13 Tips for Effective Client Onboarding

13 Tips for Effective Client Onboarding | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A client’s first interaction with an agency sets the entire stage for how the relationship will kickoff. You only have one chance for your team to make a great first, second and third impression, so why not make the most of it at every touchpoint?

Below are some best practices to help social media agencies ensure the onboarding process goes as smoothly as possible with new clients.

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Marco Favero's curator insight, April 24, 10:58 AM

aggiungi la tua intuizione ...

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LinkedIn Marketing Tip: This Lead Generation Strategy Works

LinkedIn Marketing Tip: This Lead Generation Strategy Works | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This LinkedIn marketing tip can help you capture more leads for your business. Discover how to implement it today to grow your business.

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Nedko Aldev's curator insight, April 24, 4:45 AM

 

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Janet Vasil's curator insight, April 24, 3:33 PM

A good approach to finding prospects with LinkedIn, THE social media platform for reaching high achieving professionals.   

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5 Types of Content Employees Love to Share on Social Media

5 Types of Content Employees Love to Share on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To make the most of your employees' sharing habits, it is important to learn which type of content they love best, and what your company should do about it.

 
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We're Doing Responsive Web Wrong, But We Can Fix It

We're Doing Responsive Web Wrong, But We Can Fix It | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From 2007 to 2011 screen size only changed by a half an inch, then at the end of 2011 screen size exploded. In the past 3 years the size of the average smartphone screen has increased dramatically, going from an average of 3.5” to over 5” diagonally across, the largest being the Asus FonePad 8 with a screen size of a whopping 8”. The additional screen real estate is a double-edged sword, as there is more room to display content, but also now more dead space.

 
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SocialRank Launches Instagram Analytics Tool

SocialRank Launches Instagram Analytics Tool | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands and individuals love Instagram but hate the lack of useful tools for understanding more about their followers. That's where SocialRank comes in.

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Writing Responsibly When Writing Responsively: Six Simple Tips

Writing Responsibly When Writing Responsively: Six Simple Tips | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?

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Marco Favero's curator insight, April 22, 5:10 PM

aggiungi la tua intuizione ...

A-Writer's curator insight, April 23, 5:31 AM

http://www.a-writer.com/

Elaine J Roberts, Ph.D.'s curator insight, April 23, 1:43 PM

Good advice for many writers who find themselves having to think differently about the way their audiences will interact with their text.

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4 Steps To Increase Your Leads By More Than 108% on Facebook

4 Steps To Increase Your Leads By More Than 108% on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketers are constantly frustrated with the return on investment from Facebook. So how do you use Facebook to grow your business? Use it to grow your leads

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Hashing Out the Almighty Hashtag [INFOGRAPHIC]

Hashing Out the Almighty Hashtag [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For many people, hashtags have become a bit of a satirical addition to social media posts. But when used correctly—and in moderation—they’re a great tool for brands to enhance marketing campaigns.

 
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Leo J. Bogee III's curator insight, April 23, 2:09 PM

Hashtag away , but caution when using it on Facebook, every hashtag used on Facebook means an average of  40% less interactions. 

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How to Analyze Your Blog Posts: A Beginner's Guide

How to Analyze Your Blog Posts: A Beginner's Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There's a lot to learn from your best performing blog posts. Learn how to improve your traffic and conversion rate numbers based on the performance of your top 10 blog posts.

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Marco Favero's curator insight, April 22, 11:52 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, April 23, 4:29 AM

 

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Writing For Google's Biggest Algorithm Update Yet

Writing For Google's Biggest Algorithm Update Yet | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The Google mobile update is set to affect all websites on a bigger scale than the Panda and Penguin. Learn how you can get your content in shape to prepare.

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A-Writer's curator insight, April 22, 3:22 AM

http://www.aussiessay.com/

Marco Favero's curator insight, April 22, 5:41 AM

aggiungi la tua intuizione ...

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What the Best Bloggers Do Right

What the Best Bloggers Do Right | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What makes a super-blogger, one who attracts thousands of views and shares with each post? It all comes down to these three strategies.

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Marta Torán's curator insight, Today, 7:38 AM

Los secretos de los mejores bloggers: escribir a menudo, promocionar sus entradas, aplicar los principios del marketing digital

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How to Create Engaging Powerpoint Presentations From Start to Finish [Infographic]

How to Create Engaging Powerpoint Presentations From Start to Finish [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to create compelling Powerpoint presentations that your audience can't resist.

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Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Answer boxes and knowledge graph results can seem like they're taking over the SERPs, and in today's Whiteboard Friday, Rand explains how you can still get SEO value from those pages.

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Marco Favero's curator insight, April 24, 10:58 AM

aggiungi la tua intuizione ...

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Seven Tips for Effective Local SEO

Seven Tips for Effective Local SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.

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A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic]

A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A cheat sheet of the sizes and dimensions for photos and images on Facebook, Twitter, LinkedIn, Google+, and YouTube.

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20 Ways to Never Write Boring Content Again | SEJ

20 Ways to Never Write Boring Content Again | SEJ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content writing takes time, skill, and expertise if you want your readers to stay. Here are twenty creative ways to never write boring content again.

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​1 Day After Mobilegeddon: How Far Did the Sky Fall?

​1 Day After Mobilegeddon: How Far Did the Sky Fall? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The day after the dreaded Mobilegeddon update from Google, what terrors have befallen the SERPs? Dr. Pete will regularly update this post with the latest from the Mobile Mozcast.

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How to Actually Get Found in Search in 2015 [Infographic]

How to Actually Get Found in Search in 2015 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out this infographic to learn everything you need to know about the current state of search marketing to help you climb the ranks in Google's search results.

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Google Made Mobile-Friendliness Mandatory—Is Your Website Making the Cut?

Google Made Mobile-Friendliness Mandatory—Is Your Website Making the Cut? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you.

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How To Build a Social Media Following Starting From Nothing

How To Build a Social Media Following Starting From Nothing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you build a following on social media when you are just getting started? We all have to start from somewhere. What are the rules and how can it help?

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Andrew Greenyer's curator insight, April 23, 10:18 AM

Does starting out on social media seem daunting? Sensible start up advice here, but if this still doesn't inspire you, see our website for further help - http://www.raise-the-roof-marketing.com

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5 Steps to Creating an Irresistible LinkedIn Profile [Infographic]

5 Steps to Creating an Irresistible LinkedIn Profile [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Follow these tips, and watch the LinkedIn connection requests come flying in.

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Marco Favero's curator insight, April 22, 11:51 AM

aggiungi la tua intuizione ...

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The Complete Guide to Medium for Marketers

The Complete Guide to Medium for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Medium is a blogging platform that's slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

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