Late last year, a swath of new TLDs went on sale for a cool $185K each. What you might not know is that many of those TLDs are about to be resold as publicly available domains. Here's what you need to know about the coming domain gold rush.
Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the...
Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and conversion rate achieved by companies displayed in Google’s Local Carousel.This analysis intends to determine the main factors that influence rankings in Local Carousel.
Quality assurance testing your website can often mean the difference between a qualified lead and an uptick on your bounce rate. Website speed, frontend functionality, working E-mail contact forms, and mobile friendliness all coalesce into a great website. More importantly, it becomes a website thatthat both search engines and consumers love. Google in particular has been leading the charge with rewarding websites that prioritize user-friendliness. Imagine the business – and the rankings – you could be losing out on if an opt-in is broken and you don’t even know about it.
Today at a press event in New York,Instagram founder Kevin Systrom has announced that the photo-sharing service is introducing private photo-sharing and messaging. The feature is called Instagram Direct.
Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country.
It’s officially that time of the year again: industry prediction time! Yep, over the next few weeks, everyone who’s anyone in the digital marketing industry is guaranteed to pop out of the woodwork to have their say on what they think the ‘next big thing’ might be for PPC, content marketing, SEO and beyond.
YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been "prankvertising" – online campaigns in which brands play jokes on supposedly unsuspecting members of the public.
While Twitter users are most active during the workweek, research coming from TrackMaven shows after hours garner the most retweets in late evenings and on Sundays. Additional stats show tweets with images have a better chance of being retweeted.
The birth of mobile in the mid 00s put the web in the palm of our hands. Though just 18 percent of the internet became available on mobile, there was already over 250 million sites accessible from our desktop.