Quality assurance testing your website can often mean the difference between a qualified lead and an uptick on your bounce rate. Website speed, frontend functionality, working E-mail contact forms, and mobile friendliness all coalesce into a great website. More importantly, it becomes a website thatthat both search engines and consumers love. Google in particular has been leading the charge with rewarding websites that prioritize user-friendliness. Imagine the business – and the rankings – you could be losing out on if an opt-in is broken and you don’t even know about it.
It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming readers with self-promotion, or making another one of these mistakes, your blog just might suck.
How many hangouts have you organized last month? And, if you produced hangouts recently, have you scaled them to improve your social following and engagement? If the answers to these questions are “no” and “not really”, then this post is for you.
The birth of mobile in the mid 00s put the web in the palm of our hands. Though just 18 percent of the internet became available on mobile, there was already over 250 million sites accessible from our desktop.
We have the common sense to hire security to guard our physical facilities because the alternative is to let thieves or vandals disrupt our business. And we know to invest money in the maintenance of our physical facilities, because otherwise that small leak will become a far more costly problem overnight.
Unfortunately, we lack the same organizational common sense when it comes to audience assets. Few executives fully appreciate the lifetime value of proprietary audiences and yet, as we’ll see, many of them could be worth millions of dollars in future revenue.
Trends suggest buyers are more inclusive, collaborative, and discerning than ever before. New technologies are opening up the floodgates on purchase decisions, which are becoming a collective organizational act.
Content is the number one challenge for brands today for a variety of reasons. The ability to create game changing content that tells a better story than your competitors and then integrate it across paid, earned, shared and owned media isn’t easy.
Acquiring new customers is so expensive for retailers that it wipes out any profits from a first time sale. New analysis from my firm, SeeWhy, of data from Forrester and U.S. Census Bureau shows that on average 73 percent of online conversions come from first time customers, but that these first-time conversions are not profitable due to the acquisition costs.
Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding what has changed and how six pieces of information marketers rely on are affected.