I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically!
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers.
In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins.
Outsourcing non-core or seasonal tasks can allow you to focus on essential duties. It can also be a wise financial decision because hiring freelancers doesn’t come with full-time expenses such as equipment or benefits.
But it also has its downsides. Outsourcing often comes with time, distance, and cultural differences that create miscommunications and inefficiencies.
Below are a five tips to help manage freelance contractors.
So you write a kick-ass article and publish it on a reputable blog. Surely, a post on [insert famous blog here] would send an avalanche of new visitors/subscribers/leads your way. Except that it doesn’t.
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space.
Here’s a scenario that you probably have encountered in some form.
You invite friends over at home and order pizza. The pizza arrives late; it’s cold and tastes bad. The evening’s ruined. You tweet your displeasure, your friends retweet it and also paste it on Facebook and a couple of other social media sites for good measure.
Let’s take another scenario, you go to a shop to buy a pair of jeans and while billing, the brand throws in a surprise – a free limited collection t-shirt with your purchase! The unexpected gift makes you feel good. You mention this pleasant surprise to your friends on Google+ and Facebook.
SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.