Effective marketing isn’t just about quality content - it’s about algorithms. The solution? Create evergreen social updates for your evergreen content. The important thing is that you stop thinking of the work you create as one-time-use-only.
While many people believed that Google would devalue links and instead use social mentions as a strong signal in their algorithm, it was Google’s head of web spam, Matt Cutts that said they had tested the algorithm without using links as a signal and the results were complete trash. So, let’s just get that out of the way and make one point crystal clear: links are here to stay and will always remain the top signal. What will continue to evolve and change is the method in which those links are acquired.
If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.
With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:
Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the content itself, or your promotional plan, it is important to establish a collaborative process up front that will build a strong foundation for future efforts. In this article, we’ll talk about the best way to build a relationship with an outside vendor…