Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads.
B2B marketers can leverage schema.org markup for corporations, products, ratings, reviews, authors, events, locations, videos, etc. Sites that implement structured markup can see an increase in click-through rates.
**Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)
On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.
If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions.
A Gallup Poll study released on June 23, 2014 echoed what my company has consistently found in its own research: namely that engaged and pleasant sales associates have a far greater impact on company performance than price, promotion, or social media. The study goes a step further to observe that organic growth in consumer-facing industries can only happen when fully engaged customers are invested in the business’s brand.
As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.
Over the years, there has been much debate on how links, both inbound and outbound, can effect your website’s search result rankings. How much does a link from a bad site help my site? What about a non-followed link, does it help at all? As the search engines adjust their algorithms, the affect of link variables such as overall profile, quantity, and quality have changed over time. Knowing the answers to these questions could determine the success or failure of your site.
Matt Cutts, ubiquitous spokesperson for Google’s Web Spam team, has posted several videos in the past year on this subject:
Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection.
Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.
For some reason, too many marketers transform into robots when they start communicating. Yet, when we're talking in casual conversation, we're simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.