For some reason, too many marketers transform into robots when they start communicating. Yet, when we're talking in casual conversation, we're simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.
**Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a feature phone. Many of these people reside in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria.
Facebook has been working to understand how people connect on all devices, and on all connections. They have recently shared some of what the’ve learned while offering a glimpse at some of the solutions in development for advertisers.
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
The process of producing, publishing and promoting your content isn’t always easy. In fact, it can be outright challenging. With your team, you must come up with original, shareworthy ideas, identify and recruit a talented writer, and then market your content as if your life depended on it.
Oh, and then repeat.
Indeed, blogging is no walk in the park. To simplify the way you do content, here a few tips that will help with one of the hardest initial processes: coming up with ideas.
Webmaster Tools is a free service offered by Google that helps users monitor and maintain a site’s presence in the Google Search results. Setting up Google Webmaster Tools (GWT) can help you understand how Google views your site, so you can optimize its performance for the search results.
Today, we’ll go over best practices for configuring GWT, and what you need to look for in the settings and reports to boost your SEO performance.
When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your visitor’s clicking path to make it easier for them to reach what they want! You are simply trying to be as user experience friendly as possible. Good for you, but do not miss out on what mobile consumers really expect from you!
Here are the top 9 features mobile consumers want on your mobile website in an infographic – learn and keep in mind!
If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off.