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Using A Sentiment Analysis Report To Be A Better Sales Exec & Marketer

Using A Sentiment Analysis Report To Be A Better Sales Exec & Marketer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
“I have a sentiment analysis report from my social media marketing department, now what?” is a common statement made by many marketers and sales executives
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Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

Six Steps to Turn Jargon-Monoxide into Human Speak That Connects | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For some reason, too many marketers transform into robots when they start communicating. Yet, when we're talking in casual conversation, we're simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.

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Build Content Marketing Authority with Great Sources by Vertical Measures

Build Content Marketing Authority with Great Sources by Vertical Measures | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Improve your content marketing efforts by using great source materials. Learn to integrate awesome facts and ideas in your content with amazing sources.

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Google's Matt Cutts Goes on Leave, but Says Don't Panic

Google's Matt Cutts Goes on Leave, but Says Don't Panic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.

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How to Use Your PR Team to Optimize Your Content Marketing

How to Use Your PR Team to Optimize Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your PR team is only pushing press releases and product announcements to trade publications, it may be time to refresh their roles. Here's how.

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Blogger Research: Is it a Job or a Lifestyle?

Blogger Research: Is it a Job or a Lifestyle? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We conducted a blogger survey and asked 1,000 professionals a few questions. The results may surprise you. Here's some blogger research results.

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How to Use Tumblr for Business

How to Use Tumblr for Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you used Tumblr as a social marketing platform? This article shows five companies using Tumblr for business to reach a new audience.

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How to Lose Money on PPC and Still Grow Sales

How to Lose Money on PPC and Still Grow Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Losing money on pay-per-click advertising can be an ingenius move. Why? Because PPC works incredibly well when it plays a part in a multi-channel strategy.

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Why Should You Spend Money on Facebook Advertising?

Why Should You Spend Money on Facebook Advertising? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media marketing was initially free, but Facebook is shifting its marketing features to pay to play. So why should you pay for Facebook advertising?

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8 Ways For Brands To Use Social Media More Effectively

8 Ways For Brands To Use Social Media More Effectively | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing strategist Ingmar de Lange developed a model for brands to use social media more effectively. It’s used by many organizations. In this story, he presents the new, updated version.

 

 

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Trainedge's curator insight, Today, 12:05 AM

The term Social ‘media’ doesn't make much sense. Social is about much more than communication. 

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Facebook Is Helping Advertisers Reach Previously Unreachable People

Facebook Is Helping Advertisers Reach Previously Unreachable People | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a feature phone. Many of these people reside in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria.

Facebook has been working to understand how people connect on all devices, and on all connections. They have recently shared some of what the’ve learned while offering a glimpse at some of the solutions in development for advertisers.

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Why Mobile Matters - Now

Why Mobile Matters - Now | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We've been hearing that mobile will change everything for years. This post is about why I think that time has finally come, and why marketers need to pay attention.

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How to Create People-Powered Content That Works for Your Brand

How to Create People-Powered Content That Works for Your Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.

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How to Target Ads on Twitter and LinkedIn

How to Target Ads on Twitter and LinkedIn | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you find it difficult to generate organic leads with Twitter and LinkedIn? This article shows six options to target ads on Twitter and LinkedIn.

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Using Wikipedia for Keyword Research

Using Wikipedia for Keyword Research | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re just beginning your keyword research, or need to retool your existing keyword strategy, Wikipedia is the perfect place to start.

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Everything You Need to Know About Tumblr Sponsored Posts

Everything You Need to Know About Tumblr Sponsored Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re not already advertising on Tumblr, here’s more information about Sponsored Posts and how brands are using them.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn about tools you can use to design almost all of your marketing materials.

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8 Original Content Ideas for Your Business Blog

8 Original Content Ideas for Your Business Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The process of producing, publishing and promoting your content isn’t always easy. In fact, it can be outright challenging. With your team, you must come up with original, shareworthy ideas, identify and recruit a talented writer, and then market your content as if your life depended on it.

Oh, and then repeat.

Indeed, blogging is no walk in the park. To simplify the way you do content, here a few tips that will help with one of the hardest initial processes: coming up with ideas.



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Google Webmaster Tools: Best Practices for Boosting SEO

Google Webmaster Tools: Best Practices for Boosting SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Webmaster Tools is a free service offered by Google that helps users monitor and maintain a site’s presence in the Google Search results. Setting up Google Webmaster Tools (GWT) can help you understand how Google views your site, so you can optimize its performance for the search results.

Today, we’ll go over best practices for configuring GWT, and what you need to look for in the settings and reports to boost your SEO performance.

 

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How to Retarget Content to Facebook Custom Audiences

How to Retarget Content to Facebook Custom Audiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you retarget content to increase conversions? This article shows four Facebook custom audiences you can create to retarget your content.

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Mobile Site Configuration 101: How to Choose

Mobile Site Configuration 101: How to Choose | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you aren't doing mobile, your site is destined to be left behind in the search results. Here's how to start and best execute a mobile-optimized site.

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A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

A Step-By-Step Guide to Creating Better Facebook Ads [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to create better Facebook ads by following the steps in this infographic.

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Trainedge's curator insight, July 8, 11:30 PM

Facebook has 1.3 billion users  of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook , they just need to figure out who their audience is and how to reach them.

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Top 9 Features Mobile Consumers Want On Your Mobile Website (Infographic)

Top 9 Features Mobile Consumers Want On Your Mobile Website (Infographic) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your visitor’s clicking path to make it easier for them to reach what they want! You are simply trying to be as user experience friendly as possible. Good for you, but do not miss out on what mobile consumers really expect from you!

Here are the top 9 features mobile consumers want on your mobile website in an infographic – learn and keep in mind!

 

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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Creating great content isn’t enough.


If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.

There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off.



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Google To Go After Amazon By Stepping Up E-Commerce Offerings

Google To Go After Amazon By Stepping Up E-Commerce Offerings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Cnet reports that Google wants to challenge Amazon's dominance in the e-commerce market by expanding the resources of its Google Shopping Express service.

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Are You Bungling Your Blog Homepage Design?

Are You Bungling Your Blog Homepage Design? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to avoid the most common blog homepage design mistakes.

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